www.bcorporation.eu

A new class of companies …

B Lab is serving a global movement ofPeople Using Business as a Force for Good

So that one day all companies compete to be Best for the World

And society enjoys ashared and durable prosperity.

 Fast Company : mentions, next to Apple, Uber, and the Human Genome Project, the B Corp moviment as one of the 20 most memorable moments of the last 20 years.

 Forbes wrote that being a B Corp is one of the 5 key success factors that a company should aim for in 2016.

B Corporations The B Corporation certification is to business what Fair Trade is to coffee orLEED is to buildings.

Last 20 YearsGood Products

Next 20 YearsGood Companies

1. Social & Environmental Performance

2. Transparency 3. Accountability

Companies using business as a force for good.

They meet verified higher levels of:

“B Corp certification further signals to our

stakeholders (coworkers, customers, suppliers, and

community) that our values are truly at the core of our business.”

What is a B Corporation?

1. Elevating Purpose and creating new business

opportunities

2. Improve Performance and Benchmark

3. Building Trust

Companies using business as a force for good.

“By becoming a B Corporation, entrepreneurs can protect their

mission by elevating their company’s core social and environmental values to the

status of law.”Sir Ron Cohen - the father of

social impact investing

What is a B Corporation?

Three key deliverables

B Corp Community = Good Companies to #BtheChange

1 unifying principle

+40,000

took BIA

+1800

B corps

130 industries

50 countries

B Corp Community = Good Company to Keep

0.set up as

an enterprise

1.impact assessment

(free)

2.Preparing delivering

documentation

3.Call from auditor

(adjusting theevaluation)

4.Signing Terms

(term sheet)

5.editing your

statutes

6.paying the

certification fee

6 steps to become a B Corp

www.bimpactassessment.nett

Always Opportunity to Improve

B Corp Movement Grows Legs• B Corps that have done IPO:

• Rally Software (NYSE: RALY)• Etsy (NASDAQ: ETSY)

• Public Companies that have Certified: • Natura (BVMF: NATU3)• Snakk Media Lmtd (NZAX: SNK)• Australian Ethical (SX: AEF)• New Resource Bank (OTCMKTS: NWBN)

• B Corps acquired by Public Companies: • Plum Organics by Campbell Soup Co. • Happy Family by Group Danone• Five a.m. by PZ Cussons

• Public Companies that Certified a Subsidiary: • Ben & Jerry’s by Unilever• New Chapter by Proctor & Gamble

• B Corp Exits: • Good Guide -> UL• Dansko -> ESOP Conversion• New Leaf Community Markets -> New Seasons Markets

(certified)• Method -> Ecover (certified)

• News Coverage of B Corps anticipating IPO: • Warby Parker• Honest Company• Hootsuite

B Corps: A Global Community

B the Change Media. Launched

B Corp Certification helps companies:

1. Maintain Mission

2. Differentiate from Pretenders

3. Benchmark and Improve Performance

4. Attract and Engage Talent

5. Collaborate with Peers

6. Save Money and Access Services

7. Generate press

8. Raise Capital

Learn more here: http://www.bcorporation.eut/become-a-b-corp/why-become-a-b-corp

Revisiting the Benefits

Adopting the B Corp legal standards:

• Bakes the values of the company into its legal DNA

• Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)

• Ensures that mission can survive through new management, succession, or ownership

Yvon Chouinard, Patagonia First to register as a benefit corporation in CA

January, 2011

“Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven through succession, capital raises, and even changes in ownership, by institutionalizing the values, culture, processes, and high standards put in place by founding entrepreneurs.” – Yvon Chouinard

1. Maintain Mission

2. Differentiate from Pretenders

Jennifer McKaig, Etsy

“The biggest surprise to me was realizing that our employees deeply cared about the things the B Impact Assessment measured.”

3. Benchmark & Improve Performance

“B Corps are 46% more likely to have satisfied and engaged employees than ordinary businesses.” B Analytics

“Employees who are satisfied in their jobs because they believe in what they are doing have 16% better overall performance and 125% less burnout than their peers.” Harvard Business Review

“Almost two-thirds of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring.” Forbes

• B Corp certification provides a platform to engage current staff and give employees more meaning in their work

4. Attract & Engage Talent

5. Collaborate with Peers: The Hive

Access to a suite of partnerships and discounts • NetSuite – ERP software discount• Salesforce – Software discount• TrustLaw – Legal advice• Intuit – Software discount• B Corp Jobs Board – Free postings

Tuition Discounts / Forgiveness • Yale School of Management • NYU Stern School of Business• Presidio Graduate School • Golden Gate University

6. Save Money & Access Services

7. Generate Press: Examples

• The B Corp certification helps attract aligned investors so that companies can scale their impact

8. Raise Capital

"We raised capital and our lead investor was also a Certified B Corporation. The B Corp connection meant access to capital from mission-aligned investors."

David Murphy, Chairman

Step 1: Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points

Step 2: Meet Legal Requirement Determine the path for your corporate structure and state of incorporation

Step 3: Make it Official Sign the Declaration of Interdependence, pay certification fees, extra transparency of Disclosure Questionnaire, and put a profile up on bcorporation.net

To learn more, visit: www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp

Revisiting the Process to Certify

Governance• Transparency• Ownership

Workers• Job Growth• Compensation & Benefits• Employment Practices• Work Environment• Employee Ownership

Community• Suppliers• Local• Diversity• Charity /

Volunteerism

Environment• Energy Use• Facilities• Supply Chain• Manufacturing

+ Impact Business Models• Direct Impact

Products /Services• Targeting

Underserved Communities

• High Impact Supply Chain

Step 1: Meet Performance Requirement

Adopting the B Corp legal standards:

• Bakes the values of the company into its legal DNA

• Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment)

• Ensures that mission can survive over time

Step 2: Meet Legal Requirement

Legal Requirements Term Sheet & Certification Fees ❑ Sign B Lab Term Sheet▪ Certification term is 2-years▪ Participate in on-site review if randomly

selected (10% of Certified B Corps randomly selected each year)*

❑ Sign the Declaration of Interdependence,

❑ Pay certification fees• Annual certification fees based on the

tiered structure

❑ Put a profile up on bcorporation.net and make Disclosure Questionnaire public.

Step 3: Term Sheet & Certification Fee

* Transparency requirement may change due to subsidiary relationship of Chobani Australia. TBD

Redefine success in business.Help create a new economy. Build a better business.

Compete to be not only the best in the world, but the best for the world.

Join us

www.bcorporation.eu