Intro. to Internet Applications1 Introduction to Internet Applications.
Intro to 8 Key Internet Marketing Concepts Every Business MUST Know
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Transcript of Intro to 8 Key Internet Marketing Concepts Every Business MUST Know
Internet Marketing Demystified:
An Introduction to the 8 Key Concepts Every Business MUST Know
JON LELANDPresident & Creative Director,
ComBridges.comDean, New Marketing University,
NewMarU.comThis entire presentation is© 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
This is Not...
A silver bullet
A get rich quick formula
One size fits all
PurposeTo bridge the Grand Canyon
Gapbetween YOU and Web
technologies so that you can do Internet marketing in a sustainable,
on-going way and make valuable strategic choices.
Less than 20 years!
#1: Authenticity Ignites Your Attraction
Engine
#2: The Gospel
of Relevance
#3 Conversions & Customer
Engagement: What Happens Next?
“Activate Your Fans. Don’t Just Collect Them Like
Baseball Cards.” — Jay Baer
Beyond the
#4: Launch & Learn:
Be In It to Win It
Be Willing to Experiment
#5: Well-Targeted SEO Leverages Your Strategic
FocusSEO = Search Engine Optimization
#6: Next-Gen Advertising is PPC, an Outrageous Outreach
OpportunityPPC = Pay-Per-Click
Accountability Comes to Advertising
#7: Social Media Marketing & the
Customer-Powered Future
Your Authentic Voice Rules!
#8: Lead with Value
Success in Small Steps
• “It’s not a choice between success and failure in living the dream, it’s a choice, today, between a tiny step and no step.” — Steve Chandler
Thank You!ComBridges.com
NewMarU.com