#FlipMyFunnel Austin - Lincoln Murphy - Take the Power Back!
Intro customer success with Lincoln Murphy
27
Customer Success An Overview
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Transcript of Intro customer success with Lincoln Murphy
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Customer SuccessAn Overview
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IntroducingCUSTOMER SUCCESS
Hello, my name is Lincoln Murphy I am the Growth Architectfor Winning by Design
@LincolnMurphy
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We are in it
together
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The purpose of business is to create and keep a customer.`
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Desired OutcomeCustomer Success is when customers achieve their
interactions through with your companytheir Lincoln Murphy
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DESIRED OUTCOME
REQUIRED OUTCOME
APPROPRIATE EXPERIENCE
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Purpose Customer Success as a
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Desired Outcome!
Adoption Expansion Advocacy Retention
Copyright 2016 Sixteen Ventures. All Rights Reserved.
Customer Success as a
Purpose
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Customer success management is the proactive orchestration of the customers journey toward the ever evolving desired outcome
Lincoln Murphy
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customer success management
customer relationship managementreal
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Customer success is
businesseveryones
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Creating the
ultimatecustomer success strategy
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Customer Segmentation
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Customer Segmentation per Product
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Desired Outcome Mapping
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Success Milestones
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Success Milestones
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Logical Account Expansion
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Customer Driven Growth
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Workshop pre-work assignment
desired outcomemapping
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Thank You
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IntroducingCUSTOMER SUCCESS
You are awesome. Thank you for attendingYou can learn more about me at http://sixteenventures.comAnd contact me via [email protected]
@LincolnMurphy
