intro 2 biz
-
Upload
mohd-noor-fakhrullah -
Category
Documents
-
view
222 -
download
0
Transcript of intro 2 biz
-
8/6/2019 intro 2 biz
1/27
-
8/6/2019 intro 2 biz
2/27
GOLDEN PASSION ENTERPRISE 2
1.0 INTRODUCTION
1.1 Name of Business
All partners have decided to name our business as Golden Passion
Enterprise. We choose the word golden because it shows that we are
wealthy, prosperous and successful. Passion on the other hand is to
symbolises that our business involves in selling the passion fruits
(passiflora edulis) or commonly known as Markisa in Malaysia. Golden
Passion is unique and easy to remember by people and the customers.
The word passion emphasizes on the main activities that we carries
therefore, it wont be mistakenly regarded as another business. Other
competitors often used name that doesnt really reflects their business and
this brings advantages to us. Other than that, Golden Passion is easy to
pronounce by local and has it certain attraction which lies in its logo.
1.2 Types of Business
We set up a partnership business which consists of four partners. In our
business, all partners will take part and involve directly in the operation of
the business. There are a lot of advantages of partnership business. The
advantages of partnership are increase in resources of capital, the
presence of more than one owner means that more than one individual is
providing funds for the business. It is also possible to pool the wealth and
resources of all partners. In partnership, we are able to specialize in our
expertise compared to the sole proprietor, so it can improve the quality of
the products. Besides that, partnership i s not too heavy for the partners to
-
8/6/2019 intro 2 biz
3/27
GOLDEN PASSION ENTERPRISE 3
bear because the basis of partnership is distribution and sharing of
business risks. All partners jointly share responsibility for the success or
failure of the business. Any loss will be equally alleviated when there is
more than one partner.
1.3 Industrial Overview
Passiflora Edulis or usually known as Markisa is a type of fruit that
originated from South America. In Malaysia, the cultivation of passion fruits
is still low compared to Indonesia that is much higher; however, there is a
continuous increase in the cultivation of passion fruits in our country for
this decade. In Malaysia, the most familiar passion fruit is the Yellow
Passion Fruits. This is because Yellow Passion Fruits can be used to
produce various products such as juice and others. As Malaysia is suitable
for the cultivation of passion fruit, this allows the juice of passion fruit
industry to be developed together with the cultivation of passion fruit.
However, for this moment the passion juice is rarely found in big
supermarket such as Tesco, Giant and others, as only one product of
passion fruit juice is available at the market that is Plytoon Best. However
this product can be found mostly at North of Malaysia. Therefore, it will be
difficult for the people from other parts of Malaysia especially from South of
Malaysia to obtain this product .
-
8/6/2019 intro 2 biz
4/27
GOLDEN PASSION ENTERPRISE 4
1.4 Location of the Business
Our business operation centre is located at:
34 A Taman Lembah Bujang Indah,
08400 Bedong,
Kedah Darul Aman.
1.5 Date of Commencement
All the committee had agreed to commence the business at 1 st January
2011. We have chosen this date because, it will provide us more time to
accumulate capital. Each of the partners will contrib ute RM 50 000.00. So,
before the date of commencement each partner has enough time to
accumulate the capital to open up this business in 2011. Apart from it, we
choose 1 st January 2011 to commence our business because it will be
easy in calculating the balance sheet for the end of year.
Besides, the partners needs time to do more research on passion fruit
thoroughly. This is because the passion fruit is still new in the Malaysian
Business. This is to study the passion fruit whole potential from its roots to
its leaves. The partners will visit the passion fruit plantation situated at
Pendang. This will sure enhance our knowledge about the fruit potential
and uses. There is also a compulsory training and courses that has to
undergo by the partners in order for them to gain further information to set
up the business.
-
8/6/2019 intro 2 biz
5/27
GOLDEN PASSION ENTERPRISE 5
1.6 Factors Influencing Business
1.6.1 To improve people awareness about the products
Many people are still not concern with the passion fruit. This is
because the passion fruit does not originated at Malaysia itself.
The passion fruit holds lots of potential in it including from the
medical aspects. Therefore it is necessary to educate peo ple
with knowledge and benefit s that can be obtained by the
passion fruits.
1.6.2 Growing needs in supplying the passion fruits juices
The passion fruits are becoming the new marketable fruits in
Malaysia. It has a flexible and high demand for this particular
fruits but few suppliers. This opportunity showed that high
opportunity into becoming the biggest supplier for this fruit.
1.6.3 Governments support to small and newly established
company
The government gives strong support to new companies
especially to Bumiputera to the market in Malaysia. It can
increase the awareness of society about their life circumstances
level. This business receives strong support from government in
term of loan and training courses from government agencies
such as Kementerian Tenaga dan Sumber Manusia.
-
8/6/2019 intro 2 biz
6/27
-
8/6/2019 intro 2 biz
7/27
-
8/6/2019 intro 2 biz
8/27
GOLDEN PASSION ENTERPRISE 8
1.7. 4 To provide nutrition
Fresh passion fruit has been provided with high in betacarotene, potassium, and dietary fibre. It is also good source of
ascorbic acid (vitamin C) and an alternative treatment drinking
for people that have high blood pressure. It has many nutrient
thought to expel worms, kill bacteria and enhance the libido. It is
then important to fulfil customer demand.
1.7.5 Introduce our Malaysian passion fruit juice to the world
This business can increase economy by exporting the product
outside the country. It also can introduce a variety of juices to
the foreigners and the same time also for the country. Apart
from that, it also can help to increase salaries and not only
involved in a domestic trade market but also in the international
trade market in order to expend the business.
-
8/6/2019 intro 2 biz
9/27
-
8/6/2019 intro 2 biz
10/27
GOLDEN PASSION ENTERPRISE 10
Her facial expression which is happymeans that we are delighted to serve our customer.
Tagline 100% fresh squeezed is the tagline of our company and it shows out greatestcommitment to our customer
-
8/6/2019 intro 2 biz
11/27
GOLDEN PASSION ENTERPRISE 11
1.9 Business Vision
To become the famous Malaysian entrepreneur selling passion fruits juice
in international level within 5 years .
1.10 Business Mission
To be the main producer of passion fruits by opening six new branches
in peninsular Malaysia, to provide high quality of goods and services to
our customer and offer a unique flavour of our juices.
1.11 Objectives
To increase business sales of passion fruits juice by 10% every
year.
To ensure 70% of resources of passion fruits juice will be
reproduced by our own company.
To achieve 40% of customers satisfaction through customer
satisfaction survey like direct questionnaire.
To ensure that the product is 40% safe to be consumed by the
customers.
To introduce two new different flavours of passion fruit juice in 3
year.
To ensure 70% of our workers will be trained twice a year to
improve their performances.
To hire two new workers every 1 year.
-
8/6/2019 intro 2 biz
12/27
GOLDEN PASSION ENTERPRISE 12
2.0 PURPOSE OF BUSINESS PLAN
The business plan is one of the management tools used to achieve
the business objectives. The accuracy of a business will reflect the
managements ability, experience and history in running the
business. Therefore, every aspect of the business should be clearly
written and explained to the various partie s. Among the aspect that
should be stressed and focused are the marketing approach,
research and development, human resource management,
business risks, financial strength, and production technique. A
business plan is also known as a venture plan, entrepre neurs plan,
working paper, project paper or prospectus. It is written document
between 25 and 40 pages, describing the overall plans of a
business in detail. It serves as a guide for a proposed business
project that one intends to undertake. Therefore, a business plan is
the blueprint of the company which is presented in a standard
business format that is logical and realistic. A business plan must
communicate the companys ideas and goals clearly. It is written
description of the entrepreneurs future bus iness that is, what
entrepreneur plans to do and how he plans to do it. The business
plan is very important to various parties. The individuals who need
a business plan are entrepreneurs, shareholders, bankers,
creditors, financial institution, investors, management/employees,
client, customer, and suppliers.
-
8/6/2019 intro 2 biz
13/27
GOLDEN PASSION ENTERPRISE 13
2.1 Creates the Opportunity for Success
A comprehensive business plan helps to identify and define theperformance level that is to be achieved in the business. The
plan will also determine the changes that need to be made to
ensure the companys success, for example, changes in the
organizational structure, introduction of new technology, new
manufacturing techniques, and new programme for subordinate
to increase their commitment and productivit y.
2.2 Sets the Business Mission
A business plan can set a clear mission and vision for the
business. It enables an entrepreneur to make the right decision
and action in the future. The mission and vision of the business
will act as a guide to enable the entrepreneur to know the
direction of his firm.
2.3 Determines the Companys Main Competitors
A business plan will enable an entrepreneur to determine his
main competitors in term of their strength, weaknesses, and the
right strategy to face them. These aspects can be determined by
conducting a competitor analysis to identify the competitors
product line as well as their market segments.
-
8/6/2019 intro 2 biz
14/27
GOLDEN PASSION ENTERPRISE 14
2.4 Determines the Right Way of Managing the Business
A business plan gives room or space and opportunity for anentrepreneur and his employees to develop an effective strategy
to run the business. They can define who, when, and how to
apply their knowledge, skills and ability in carrying out the
business.
2.5 Increases the Stakeholders Confidence
Each stakeholder who has an interest in the business will be
eager to know the companys strength, mainly in term of
companys viability in finance and resources.
-
8/6/2019 intro 2 biz
15/27
GOLDEN PASSION ENTERPRISE 15
3.0 BUSINESS BACKGROUND3.1 Golden Passion Enterprise Background
3.1.1 Name of BusinessGolden Passion Enterprise
3.1.2 Address34 A Taman Lembah Bujang Indah,08400 Bedong,Kedah Darul Aman.
3.1.3 Correspondence Address34 A Taman Lembah Bujang Indah,08400 Bedong,Kedah Darul Aman.
3.1.4 Telephone Number 04-4888881 (Office)04-4888882 (Fax)
3.1.5 Email [email protected]
3.1.6 Form of BusinessPartnership
3.1.7 Main ActivitySelling passion fruits juices
3.1. Date1 st January 2011
3.1.9 Date of Business Registration7 th January 2011
3.1.10 Business Registration Number XZ 85376421
-
8/6/2019 intro 2 biz
16/27
GOLDEN PASSION ENTERPRISE 16
3.1.11 Equity Contribution
Table 3.1.11 Distribution of Equity Contribution
Name Amount(RM)
Percentage(%)
`Adilah Zafirah Sharom 50000.00 25Mohd Al- Shayutti Khan Zainudin 50000.00 25
Mohd Noor Fakhrullah Zahari 50000.00 25
Mohd Mukmin Md Zalli 50000.00 25
Total 200000.00 100
-
8/6/2019 intro 2 biz
17/27
-
8/6/2019 intro 2 biz
18/27
GOLDEN PASSION ENTERPRISE 18
3.2.3 Date of commencement:
The business has commenced on the 1st
January 2011. The businesswill be dissolved on the death of any partners unless there is an
agreement that stated otherwise.
3.2.4 Board of directors will be actively involved in the running of the
business. Each partner will hold positions in the business as stated
below:
Table 3.2.4.1 Name of Partners and their respective position
3.2.5 The agreement implemented will continue until any changes is made
and agreed by all the relevant partners.
3.2.6 The business asset cannot be used for the partners own interest.
3.2.7 The capital invested by the partners:
Table 3.2.7.1 Capital invested by partners
Any contribution by the partners must firstly be consented by all the
partners and all the contribution will become the partnership property.
Name Position`Adilah Zafirah Sharom Managing Director `Adilah Zafirah Sharom Financial ExecutiveMohd Mukmin Md Zalli Marketing ExecutiveMohd Al- Shayutti Khan Zainudin Operational ExecutiveMohd Noor Fakhrullah Zahari Administration Executive
Name Capital Invested(RM)
`Adilah Zafirah Sharom 50000.00Mohd Mukmin Md Zalli 50000.00 Mohd Al- Shayutti Khan Zainudin 50000.00 Mohd Noor Fakhrullah Zahari 50000.00
-
8/6/2019 intro 2 biz
19/27
GOLDEN PASSION ENTERPRISE 19
3.2. The profit and loss is shared according to their share capital.
3.2.9 This partnership agreement is valid for five years from the date of
agreement. Below are the signatures of the partners stating that they
have agreed to all of the term of this partnership agreement. Any terms
that are not stated in this agreement will be referred to the Partnership
Act 1965.
MANAGING DIRECTOR & FINANCIAL EXECUTIVE..................................
(`Adilah Zafirah Sharom)
MARKETING EXECUTIVE
......................................
(Mohd Mukmin Md Zalli)
OPERATIONAL EXECUTIVE
.................................................
(Mohd Al- Shayutti Khan Zainudin)
ADMINISTRATION EXCUTIVE
................................................
(Mohd Noor Fakhrullah Zahari)
-
8/6/2019 intro 2 biz
20/27
-
8/6/2019 intro 2 biz
21/27
-
8/6/2019 intro 2 biz
22/27
-
8/6/2019 intro 2 biz
23/27
-
8/6/2019 intro 2 biz
24/27
-
8/6/2019 intro 2 biz
25/27
GO L E N P I ON E NT E RPRI E 25
5 . ocat ion
5 . P hys ica l ocat ion
Pi cture 5 . P re mi se
5 . . ocated in a m an e m bah u jang Indah, edong .
ur office is s itua ted a t a s tra teg ic place where there is a lot of
accommoda tion f or peop le who come to our bus iness prem ise . e
choose to open our bus iness a t Merbok , spec ifica lly a t o 34 A aman
embah Bu jang Indah , 08400 Bedong , Kedah aru l Aman because this
area is a new launched bus iness cen tre and there have been prov ided a
lot of accommoda tion and f ac ilities around our bus iness prem ise . hese
are the f ac tors why we choose this place to open our bus iness . In
add ition , they prov ide discoun t as to a ttrac t new cus tomer .
5 . . . ar park
ur office a lso are prov ided with a com f or tab le and spac ious car
park where are loca ted in f ron t of the office . S o, peop le will no t
-
8/6/2019 intro 2 biz
26/27
GOLDEN PASSION ENTERPRISE 26
worry about their car and we are guarantee the car can be in a
good condition.
5.1.1.2 Communication system
The communication system that is provided in that area can
make the workers easier to interact and cooperate among each
other. This is because our office is provided with enough facilities
such as telephone, fax machines, and Internet.
5.1.1.3 Availability of manpower
Our business needs manpower to run our machine. Our
operation days are six days per week. The worker can be
obtained from who love in residential area that located near our
business premise such as Taman Lembah Bujang and Maktab
Rendah Sains Mara.
5.1.1.4 Distance from customer
We choose this place because it is located the resident place
and business centre. We will send the products to the customers
that want our delivery service. The customer can get the
products through the service that been provided. In addition, it
only takes 2-5 minutes to arrive at our business premise for
customer who located their business premise around the area. It
also has less traffic congestion.
-
8/6/2019 intro 2 biz
27/27
5.1.1.4 Basic Amenities and Infrastructure
5.1.1.1.5 Road Way
There are systematic roadway systems at Merbok. This is
because there are provided with systematic traffic light and this
can obviously seen when the averages of accident case at this
area are too low. In addition, our business premise is easy to
recognize because there are signboards being placed along the
Sungai Petani main road.
5.1.1.1.5.1 Water and electricity
We also choose this place because the location is situated not
far from the Tenaga Nasional Berhad (TNB) where we can
effectively refer to them if we had any problems in electricity.
Then our office will not facing with any water issues or problems
because our location is situated in the town not in the rural area.
Furthermore, the location of Jabatan Bekalan Air Kedah also is
situated near our business premise, estimation about twenty
minutes from the premises to that particular state government
agency.