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Lux brings out the star in you.

Lux truly understands you better!

We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible.

And thats just what Lux offers you on a daily basis at a price you can afford.

Did you know

The name Lux means light in Latin, but it was chosen as the name for the soap because of the word luxury.

Lux soap was introduced as a toilet soap in 1925 but made its entry into Ghana 1963 and has been the leading

brand in the beauty care segment of the toilet soap market.

It is a high quality soap that is formulated with special natural ingredients and first class perfumes to suit different

consumers.

It produces a creamy rich lather that cleans the skin well and leaves the skin smooth and soft.

At present, Lux comes in four variants, white containing almond oils, green containing herbal extracts, orange

containing fruit extracts and pink containing rose extracts. This underlines our commitment to breaking down

stereotypes and enabling you to celebrate your beauty by choosing the variant that suits you.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. Over the years, we've been using real

women in our ads, without any re-touching to bring out the star in you.

Lux has always been associated with luxury. Beautiful women the world over have been associated with Lux

advertisement; Marilyn Monroe, Catherine Zeta-Jones, Sarah Jessica Parker, Miss Lux Universe Ekuba Cudjoe and

recently West Africas own Genevieve Nnaji.

From our range

Lux Variants

Introduction to HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over

75 years in India and touches the lives of two out of three Indians.

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HUL works to create a better future every day and helps people feel good, look good and get more out of life with

brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes,

deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the

everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux,

Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent,

Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit.

The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year

2011 - 2012). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods

with strong local roots in more than 100 countries across the globe with annual sales of about 46.5 billion in

2011. Unilever has about 52% shareholding in HUL.

LUX NAMED WORLDS BEST-SELLING SOAP BAR

Unilevers iconic Lux soap brand has been named the most popular soap bar in the world, according to a majorsurvey.

HISTORIC ROLL CALL

The latest figures from market research company ACNielsen place Lux as the globes top-selling soap bar, with

fellow Unilever brands Dove in second place and Lifebuoy coming fifth in the poll.

Since its launch in 1924, Lux has been endorsed by some of the worlds most beautiful women, with stars including

Marilyn Monroe, Elizabeth Taylor and Brigitte Bardot appearing in some of its early advertising. In more recent

years, celebrities such as Sarah Jessica Parker, Catherine Zeta Jones and Jennifer Lopez have also fronted Lux

campaigns.

REINVENTING AN ICON

Long-established as an affordable, luxurious soap brand, Lux has retained its unrivalled popularity by continuing to

evolve, embracing consumer trends for new sensual fragrances, colours and textures.

We have to keep reinventing Lux just like any beauty iconto ensure we stay at number one, explains Lux

Global Vice President Sze Tian-Poh.

We are bringing glamour into the world of the Lux consumer by provoking the senses sight, smell and touch

like never before, adds Lux Global Brand Director Pilar Calderon. We want to strengthen the bond with current

users while getting lapsed users to reappraise the brand.

Date of Establishment 1933Revenue 0 ( USD in Millions )Market Cap 1013419.4146875 ( Rs. in Millions )Corporate Address Unilever House,B. D. Sawant Marg,Chakala, Andheri

EastMumbai-400099, Maharashtrawww.hul.co.in

Management Details Chairperson - Harish ManwaniMD - Nitin ParanjpeDirectors - A Narayan, D S Parekh, D Sundaram, Dev

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Bajpai, Gopal Vittal, Harish Manwani, Nitin Paranjpe, O PBhatt, Pradeep Banerjee, R A Mashelkar, S Ramadorai, SRamamurthy, Sridhar Ramamurthy

Business Operation Household & Personal ProductsBackground Hindustan Unilever (HUL) is the largest fast moving

consumer goods (FMCG) company, a leader in home &personal care products and foods & beverages. HUL'sbrands are spread across 20 distinct consumer categories,touching lives of every 2 out of 3 Indian.

It has employee strength over 15000 & 1200 managers. Ithas created widespread network through its 2000 suppliers& associaties.There 75

Financials Total Income - Rs. 223977.4 Million ( year endingMar 2012)Net Profit - Rs. Million ( year ending Mar 2012)

Company Secretary Dev BajpaiBankersAuditors Lovelock & Lewes