INTO THE GREAT WIDE OPEN

2016 NATIONALRV TRADE SHOWSponsorship Marketing & Promotional OpportunitiesRVIA Sponsorship Sales Team RVIA@paisales.com703-594-6065www.RVIAShow.org

TABLE OF CONTENTS

Why Sponsor RVIA?Event OverviewSponsor PackagesBundled PackagesSpecialized OfferingsMarketing & PromotionalOpportunities

WHY RVIA?

The Right Time

The economy is on the rise and this year marks the eighth consecutive year of growth for the RV industry. Shipments are expected to continue to increase through 2017, exceeding goals over the past 10 years.

The Right People

7,600+ RV Professionals Dealership Owners General Managers Sales Managers

& Campground Owners / Operators

the right results

SELLShowcase your

products to excite & entice buyers.

EXCITEGenerate sales

leads & close deals on-site.

ENGAGEGrow and extend awareness of your brand.

EXPANDBuild relationships.

who attends?

47%Companies intend to spend

$1M on RV products

71%Owners and executives

73%Plan to buy

31%Annual revenue $10M

92%Purchase influencers

who attends

#1Reason to attend:

To DISCOVER new products

Sponsorship offerings

With over 30 marketing, promotional and sponsorship opportunities, RVIA can help you reach your marketing goals and increase ROI on your National Trade Show investment.

This year we have added TWO NEW TYPES of opportunities:

BUNDLED packages

Bundled packages are specially created to help you purchase a package that aligns to your overall business objectives (awareness, lead generation or thought leadership).

specialized offerings

We’ve added enhanced experiential environments with fun, memorable and interactive experiences for attendees. There are over a dozen opportunities to incorporate your brand message and/or new products into the newest, most exciting event features of the show.

sponsorship enhancement packages

*Packages are subject to change.

Brand awareness is key to any successful marketing plan. Place your brand front and center with this sponsorship package designed to grow and expand your brand recognition.

AWARENESSPACKAGE

Exclusive logo on attendee event bagLarge website ad on event website

Email spotlight ad (pre-event)Escalator decals

Full program ad (back cover)Banner in high–traffic area (30´ x 5´)

Camp Trail Scavenger Hunt (using mobile app)Tech Academy foyer/common area meter boards

International Business Center Logo on meter board

Logo on Entrance Signage

PACKAGE FEE: $50,000

Lead generationpackage

Exclusive after–event email ad Inclusion in Digital Product

ShowcaseCamp Trail Scavenger Hunt (using

mobile app)Mobile app marketing:

Daily push message Exhibit floor highlight

Banner in high–traffic area (30´ X 5´)Large website ad on event website

Sponsor spotlight in attendee prospect emailFull–page program ad (inside front cover)

Ability to host “After Hours” networking eventAbility to host “4th Street Live” networking event

Exclusive branding as the “host” of the event Email spotlight (pre-event)

Recognition on the event website with logo and link to your website VIP Bourbon tasting with Mixologist in branded polo shirts (tasting

for up to 100 persons)

PACKAGE FEE: $100,000

Increase return-on-investment with this package created to drive traffic to your booth and fill your sales pipeline.

Education Package

Branding as education sponsorLogo on event website

Sponsor logo on projection screen for walk–in Sponsorship includes small logo on all

educations session signageTech Academy lunch sponsorship

Escalator decals (south lobby escalators)Banners in training session area

Seat drop (day 1) Meter board advertisement on two (2) meter boards

(copy and layout provided by sponsor)Tech Academy attendee bag

PACKAGE FEE: $50,000

Education is an integral part of the attendee experience. If you are interested in getting in front of attendees and connecting with their learning process, we have created a special package just for you!

thought leadershipPACKAGE

One (1) daily vblog (distributed via email to attendees)

Post–event podcast on event website

Campfire Storytelling20–Minute power talk around the campfire

on the show floor. Pricing includes one (1) talk per day.

Inclusion in Digital Product ShowcaseBreakout presentation (45 minutes)

Outlook Breakfast SponsorshipCompany name/logo included in event marketing

materials (e.g. ad in association newsletter, email campaign, press releases).

Company name/logo printed on event agenda distributed at registration and at breakfast

PACKAGE FEE: $70,000

Demonstrate that your company is the thought leader in the industry through this package constructed to associate your brand with thought-provoking, educational content.

theexperience

INTO THE GREAT WIDE OPEN

lookout pointAttendees are always looking for a peek into the future of the industry. This immersive area uses the newest trends in technology to bring your brand and industry trends to life through virtual reality and touchscreen technologies.

Sponsorship Opportunities:Lookout Point Lounge host sponsor branding (to be

included in program guide, mobile app and area signage)*

Access to one (1) virtual reality station (sponsor provides

content)

One (1) lounge area with your company name branded on

the area to meet with customers/prospects

Touchscreen home page branding

Touchscreen content branding

*This area will have other sponsors who pay for VR stations and/or charging stations individually, but your company will have branding, dedicated meeting area, and recognition on mobile app as the host.

$25,0001 AVAILABLE

RVIALIVEA picture is worth a thousand words. If you are wanting to make a big impression at The National RV Tradeshow as well as harnessing the social BUZZ of the event, we have the RVIA LIVE experience that you can host. Your sponsorship offers the opportunity to show a Jumbotron video each day. Additionally we will have the Selfie Station for attendees to engage with your brand and our messaging.

Sponsorship Opportunities:RVIA LIVE host sponsor branding (to be included in pre–event

marketing, signage sponsorships and on Jumbotron in Freedom Hall)

Two (2) 60–second Jumbotron video ads (no sound and ad

provided by sponsor)

Selfie Station sponsorship

$25,0001 AVAILABLE

The CAmpfire LoungeSitting around the campfire is the place where relationships are strengthened and memories are made. The Campfire Lounge gives sponsors and attendees the opportunity to relax, get to know each other, and share stories. It’s an opportunity to learn about clients’ needs and talk about your product in a fun way.

Sponsorship Opportunities:The Campfire Lounge host sponsor branding (to be included in

program and Lounge signage)

20–Minute power talk around the campfire on the show floor.

Pricing includes one (1) talk per day.

One (1) Product to highlight in the Digital Product Showcase

in The Patio.

$25,0001 AVAILABLE

marketingopportunities

MARKETING OPPORTUNITIES

Vblog (per–day price) $1,500

Extend your reach beyond the conference by sponsoring the daily vblog. Available for five sponsors for each day to be included in the daily vblog.

Signage/Banners

With your name on banners and signs in key locations around the Expo Center, your brand is sure to be seen (specific banner sizes are being defined).

Small $2,000Medium $2,500Large $3,000

Website Ads $1,500–$2,000

Get attendees’ attention even before they arrive in Louisville. All registration is online this year, so all attendees must visit the site prior to the show. Promoted to attendees in advance of the event and through the end of December.

Sponsor Spotlights$1,500 - $2,000

Showcase your company in an attendee prospect email sent prior to the show. Highlight your company logo, product you are promoting and your booth location.

Area Outdoor Showcase $3,500

Be the first company to make an impression with your name and logo on a display area located outside the main entrance of the Expo Center. (Limited quantities available, first come, first serve). Area is approximately 500 sq. feet outside main entrance.

*Subject To Change

MARKETING OPPORTUNITIES

Lanyards $15,000

Your company name will be seen everywhere on the lanyard each attendee receives at registration with their badge. One-color artwork on convention lanyard (company name/logo).

On-site Program$2,000

This resourceful tool with schedule information and floor layouts is distributed to every attendee at registration. Full-page ad in event program distributed to all attendees.

VR Station Participant $3,500

Virtual reality is an opportunity to bring attendees into a personalized experience with your products and services. We will be offering multiple stations with varying content. Sponsor to provide one (1) VR presentation, and we will provide Oculus-type consoles for attendees in the Lookout Point zone. VR experience to be no more than 3 minutes in length. Sponsor will be listed as a participant in this area in the mobile app and program guide.

Convention Badges$10,000

Get attendees’ attention even before they arrive in Louisville. All registration is online this year, so all attendees must visit the site prior to the show. Logo placement on badges for all attendees.

Mobile App Push Notifications$1,500

Broadcast a special message to drive traffic to your booth, talk or demonstration with a mobile app push notification. Three available per day.

*Subject To Change

MARKETING OPPORTUNITIES

Campfire Storytime$2,500

Tell your story and set the stage for after–talk networking, with a 20–minute power talk in the Campfire Lounge.

Mobile App Sponsorship $15,000

This exclusive sponsorship delivers tons of name recognition. Attendees will use the app to view the floor plan and check exhibitor listings. Ad placements will be included as featured screenshots on the iTunes, Apple App Store and Android Google Play download sites/pages. Includes:

Secondary launch page

Schedule page watermark

Full-screen weighted banner ad

App landing page

Exhibitor directory row

Highlighting

Exhibit floor map booth space background color

Video clip

One (1) push message alert per day (3 days)

Post-show user metrics

Meeting Room Rental$1,000

Need a private place to meet, negotiate deals, or talk to the press? Sign up now to get your private meeting room. Daily rate.

60–Second Jumbotron (30 Available) $1,950

Attendees will appreciate the opportunity to sit back, relax, and view your brand message on the big screen.

*Subject To Change

MARKETING OPPORTUNITIES

The Lookout Charging Station $3,500

Every attendee needs to charge their phone and use Wi-Fi. Your brand will be seen as attendees relax and recharge (Five available).

International Business Center $3,500

Get your name in front of international buyers at the show by providing refreshments in the International Business Center. Choose any of the options below.

One (1) meter board sign

Beverage service for 3 days

One (1) morning break

One (1) afternoon break

Camp Trail Scavenger Hunt$2,500

Ensure attendees visit your booth by participating in the Camp Trail Scavenger Hunt using our event–provided mobile app (gamification details forthcoming). Attendees will visit each booth on the trail to collect stamps. All filled trail guides will be entered to win a prize (25 available).

Digital Product Showcase$2,000

Catch the attention of attendees and highlight your new product in the Digital Product Showcase which will be located in The Patio.

*Subject To Change

MARKETING OPPORTUNITIES

Outlook Breakfast$25,000

The Outlook Breakfast event kicks off the show on Tuesday morning and is the premier event for discussing the future of the industry. Approximately 1,200 people attend this event each year. Company name/logo included in event marketing materials (e.g. ad in association newsletter, email campaign, press releases). Company name/logo printed on event agenda distributed at registration and at breakfast.

Logo displayed from stage

Ability to introduce keynote speaker

Two (2) meter board signs at event

Opportunity to distribute handouts to each seat

Hospitality Sponsor $60,000

If brand awareness and connecting with attendees is key to reaching your event goals and objective, we have a fantastic opportunity for you. Package includes:

Exclusive branding as the “host” of our 4th Street Live event

Logo on bag insert invitation on the 4th Street Live experience

Recognition on the event website with logo and link to your website

Email spotlight (pre-event)

Full program ad

VIP bourbon tasting with mixologist in branded polo shirts (tasting for up to 100 persons)

All event signage and promotion to carry your company name

Sponsor is able to provide promotional items for the party (approved by RVIA)

*Subject To Change

MARKETING OPPORTUNITIES

Show Floor Prize Drawing

First–ever drawing at the national event on the show floor. Be a part of the excitement. Call directly to discuss prize opportunities.

After-Hours Events Contact for Pricing

Are you planning an event of your own? Consider having your event during our 4th Street Live event. We bring the attendees and you can create your own personal experience to attract attendees to your event. Join in the fun and create your own special experience.

Happy Hour Sponsor$20,000

If networking and promoting your brand is important to achieving your event goals then we have the perfect opportunity for you. Package includes:

Exclusive branding as the “host” of the Expo Happy Hour

All event signage and promotion to carry your company name

Pre-event marketing in and around Expo Hall

Branding and signage opportunities throughout Expo Hall during event

Sponsor is able to provide promotional items for the event (approved by RVIA)

*Subject To Change

Tech Academy Marketing Opportunities

Banners$2,000

Get your brand name in front of training session attendees with a banner placed in front of your targeted audience.

Foyer/Common Area$2,000

Get your logo on the meter boards that will be placed in the foyer/common areas of the program. Eight (8) meter boards produced with complete set of sponsor logos.

Tech Academy Lunch Sponsorship $3,000/day

Combined lunch for 175 trainees. Sponsorship includes:

Two (2) meter board signs at lunch

Product display in room

Stage time with sponsor–supplied video

Seat Drops$2,000

Make a great first impression and leave a customized gift for Tech Academy participants as they arrive to their training session.

Tech Academy Attendee Bag $5,000

Attendee bags to be distributed to all trainees. Your logo will be on the bag with RVIA. Design forthcoming.

Escalator Decals $2,000

Catch the attention of attendees as they head to their training sessions with decals on the south lobby escalator. This escalator is also highly visible for those attending the Future Outlook 2017 Breakfast.

Attendee Bag Insert$1,000

Sponsor–provided gift/marketing material to be in the bag when distributed to attendees.

*Subject To Change

INTO THE GREAT WIDE OPEN

2016 NATIONALRV TRADE SHOWSponsorship Marketing & Promotional OpportunitiesRVIA Sponsorship Sales Team RVIA@paisales.com703-594-6065www.RVIAShow.org