IN THESNOWA D V E R T O R I A L O P T I O N S2 0 1 5 / 1 6

Skied 250 Resorts The World Over& Identified 6500 Ski Resorts

P A T R I C K T H O R N EE D I T O R

Patrick has been a full time, year round, professional

ski writer for 25 years. Nicknamed ‘The Snow Hunter’

he has located 6,000 ski areas in 80 countries and for

the past decade has published a weekly bulletin of

stories from ski resorts all around the planet, notching

up more than 5,000 reports. He has written a dozen

books on skiing, received several awards, had his work

translated in to more than 20 languages and was named

‘One of 20 People To know in Ski’ by The Times.

FROM £795

5 R E A S O N S T O V I S I T . . .

This is the perfect way to sell a resort, your business or service.

It’s short and punchy and prominently displayed within the news

pages. It uses punchy text and a great hero image to rapidly sell

the features or USP’s of a ski resort, country or region.

Previous Clients Include: WIlder Kaiser, Brides Les

Bains, Val d’Isère and Winter Park

FROM £1395

1 0 M I N U T E SW I T H . . .

This has become the ‘must-do’ column as it seems many a

reader immediately turns to the back page first, just to see

who we have interviewed! Originally designed to interview key

industry figures, this season has seen resorts approach us to be

interviewed as if we are literally interviewing the mountains…

it’s resulted in many very interesting interviews from riders, to

resorts, business leaders to athletes. These are extremely well

branded and so are a very effective means of advertising too.

Previous Clients Include: Odlo, Henrik WIndstedt,

Jimmy Petterson, Peak Retreats

henrik windstedt in our new heli pro jacket and pants. #justaddski

236 Fogra39 TAC300 Coated

094 // NOV14

Sponsored by Peak Performance, Pure,

released this month, is the second

Shades of Winter all-female freeski movie

to be created following the worldwide

success of the fi rst movie last winter.

We talked to three members of the team

behind the fi lm: Matilda Rapaport (MR),

Sandra Lahnsteiner (SL) and Evelina

Nilsson (EN).

What was the best thing about fi lming

the movie?

SL: I love the whole process, but the best

thing is always when everything is done

and you get to watch the movie on the big

screen with all your friends and athletes

and partners, etc. and hear them cheering.

MR: All the remote, beautiful places I get

to see and ski as well as the people we’ve

met when travelling. I’ve also gotten some

close friends through fi lming, including

Evelina and Sandra.

eN: The best thing was the amazing

people I met that share the same passion

and to be able to visit really great places

with a fun crew and do the thing we love,

together.

Which was your favourite location and

why?

MR: Haines in Alaska will always be

special to me. The nature, snow and

atmosphere really make the place

something extraordinary. In the last two

years that’s probably the place I’ve spent

the longest time in a row without travelling

in! (Laughs)

SL: I love to travel the world on skis

and be able to explore so many diff erent

countries, but I would say for fun, freeskiing

Niseko in Japan is super high on my list.

What were you most proud of in your

performance?

MR: To be able to get back up skiing a

line after a crash or the slide I got caught

in last time I was in Haines. It’s not always

easy, but the feeling afterwards is just …

magical.

eN: I am proud that I decided in my mind

to do something and then I did it. I was

100% focused on the present – and always

feeling the joy!

In what ways is it better to make an all-

female movie?

MR: I’ve been fi lming with guys too, and I

can’t say that it makes much of a diff erence

really. The important thing is to fi lm and ski

with people I trust and have fun.

eN: I think it´s good to highlight the

incredible women that are out there. When

doing an all-female movie, you really focus

on the girls. My opinion is that we push

each other to bend our boundaries and so

we grow!

SL: To be honest, it’s not about it being

better to make all-female movies; we are

not in a battle with the guys’ other movies,

it’s just a great opportunity for the best

female athletes to show what they are

capable of. Besides, behind the all-female

cast it’s ALL guys we use to travel with!

Is a third Shades of Winter fi lm planned?

MR: I defi nitely want to be part of the next

SOW fi lm, as the two previous ones have

given me so much, and there are so many

cool places I’d like to see and ski. And

we’ve already started discussing ideas.

SL: I am currently working on the set-up

of the third Shades of Winter project. So

stay tuned – we will not disappear!

SHADeS OFWiNTeR

FRED

RIK

SSON

P

RO

MO

TION

SHADES-OF-WINTER.COM

henrik windstedt in our new heli pro jacket and pants. #justaddski

236 Fogra39 TAC300 Coated

094 // NOV14

Sponsored by Peak Performance, Pure,

released this month, is the second

Shades of Winter all-female freeski movie

to be created following the worldwide

success of the fi rst movie last winter.

We talked to three members of the team

behind the fi lm: Matilda Rapaport (MR),

Sandra Lahnsteiner (SL) and Evelina

Nilsson (EN).

What was the best thing about fi lming

the movie?

SL: I love the whole process, but the best

thing is always when everything is done

and you get to watch the movie on the big

screen with all your friends and athletes

and partners, etc. and hear them cheering.

MR: All the remote, beautiful places I get

to see and ski as well as the people we’ve

met when travelling. I’ve also gotten some

close friends through fi lming, including

Evelina and Sandra.

eN: The best thing was the amazing

people I met that share the same passion

and to be able to visit really great places

with a fun crew and do the thing we love,

together.

Which was your favourite location and

why?

MR: Haines in Alaska will always be

special to me. The nature, snow and

atmosphere really make the place

something extraordinary. In the last two

years that’s probably the place I’ve spent

the longest time in a row without travelling

in! (Laughs)

SL: I love to travel the world on skis

and be able to explore so many diff erent

countries, but I would say for fun, freeskiing

Niseko in Japan is super high on my list.

What were you most proud of in your

performance?

MR: To be able to get back up skiing a

line after a crash or the slide I got caught

in last time I was in Haines. It’s not always

easy, but the feeling afterwards is just …

magical.

eN: I am proud that I decided in my mind

to do something and then I did it. I was

100% focused on the present – and always

feeling the joy!

In what ways is it better to make an all-

female movie?

MR: I’ve been fi lming with guys too, and I

can’t say that it makes much of a diff erence

really. The important thing is to fi lm and ski

with people I trust and have fun.

eN: I think it´s good to highlight the

incredible women that are out there. When

doing an all-female movie, you really focus

on the girls. My opinion is that we push

each other to bend our boundaries and so

we grow!

SL: To be honest, it’s not about it being

better to make all-female movies; we are

not in a battle with the guys’ other movies,

it’s just a great opportunity for the best

female athletes to show what they are

capable of. Besides, behind the all-female

cast it’s ALL guys we use to travel with!

Is a third Shades of Winter fi lm planned?

MR: I defi nitely want to be part of the next

SOW fi lm, as the two previous ones have

given me so much, and there are so many

cool places I’d like to see and ski. And

we’ve already started discussing ideas.

SL: I am currently working on the set-up

of the third Shades of Winter project. So

stay tuned – we will not disappear!

SHADeS OFWiNTeR

FREDRIKSSON

PROMOTION

SHADES-OF-WINTER.COM

We all know a picture tells a thousand words, so this full-page photo

driven article has become one of our most popular features in the

magazine. Ideal for a resort or region selling its USP’s and using a

beautiful combination of images and straplines, it enables the reader to

get lost in the pictures and subliminally sold to using short bullet points

of text. We use a strong main image, a headline and a brief intro plus a

montage of 6-8 further images highlighting the key benefits of the area.

Pictures can be views, runs, lifts, famous residents, restaurants and

hotels, or examples of colourful local life, antiques, history, local foods/

treatments etc. The idea is that it does not look like traditional text-

driven advertorial, But is actually a really engaging and eye-catching

page to give people a snapshot portrait of the resort.

Previous Clients Include: Banff, Les 3 Vallées, Tirol

FROM £1195

L I F EI N P I C S

020 // OCT14 PFDSKIS.COM

PFD SKIS LIFE IN PICSIn 2011 a young designer’s passion for skiing led to the creation of Pure Freeride Design.

Using a perfect blend of materials, design know-how and a ‘no gimmick’ attitude to

freeride skiing, PFD have now refined, tested and perfected their unique line of skis with an

elegant bamboo finish and are producing small quantities of carefully handcrafted skis for a

limited number of passionate skiers each season.

HISTORYAfter Rupert Gammond finished a product design degree at Leeds he went straight to the

mountains, making his home in Alpe d’huez and working six seasons to enjoy his passion

for skiing in the amazing freeride playground. After years of skiing every day, bouncing

ideas and dreaming up the perfect designs, PFD began in a purpose-built workshop in

the Worcestershire countryside. The following 2 years were dedicated to using the best

possible materials in creating and developing a range of prototypes. Working with friends

and contacts in Sweden, Japan, and France contributed to the success of the designs. PFD

Skis are designed and developed by skiers, for skiers.

Fine tuning the sidewalls by hand.

Tools of the trade.

Dimensions are checked to create the correct flex.

Die cutting the logo.Cutting as close to the steel edge as possible.

Ski templates, made by CNC to insure 100% accuracy.

RO

SS WO

OD

HA

LL

020 // OCT14 PFDSKIS.COM

PFD SKIS LIFE IN PICSIn 2011 a young designer’s passion for skiing led to the creation of Pure Freeride Design.

Using a perfect blend of materials, design know-how and a ‘no gimmick’ attitude to

freeride skiing, PFD have now refined, tested and perfected their unique line of skis with an

elegant bamboo finish and are producing small quantities of carefully handcrafted skis for a

limited number of passionate skiers each season.

HISTORYAfter Rupert Gammond finished a product design degree at Leeds he went straight to the

mountains, making his home in Alpe d’huez and working six seasons to enjoy his passion

for skiing in the amazing freeride playground. After years of skiing every day, bouncing

ideas and dreaming up the perfect designs, PFD began in a purpose-built workshop in

the Worcestershire countryside. The following 2 years were dedicated to using the best

possible materials in creating and developing a range of prototypes. Working with friends

and contacts in Sweden, Japan, and France contributed to the success of the designs. PFD

Skis are designed and developed by skiers, for skiers.

Fine tuning the sidewalls by hand.

Tools of the trade.

Dimensions are checked to create the correct flex.

Die cutting the logo.Cutting as close to the steel edge as possible.

Ski templates, made by CNC to insure 100% accuracy.

ROSS WOODHALL

This really is the Ultimate Showcase - a minimum 2 page feature

up to 8 pages using superb images and words written by world

leading ski Editor Patrick Thorne. This is great for promoting a

country, ski region, resort or company. These are engaging and

insightful, far from the traditionally dry advertorial copy you see

far too often. Our features aim to really get to the heart of the

story without appearing anything like brochure copy. This can

include things like an events calendar, a roundup of attractions and

interviews as well as an ‘InTheKnow’ box out that demonstrates

how best to travel to a region, where to stay and who to travel with

(enter travel / tour op partner call to action).

Previous Clients Include: Whistler Backcomb, Les Contamines, New York State, Morzine, Quebec, La Thuile, Avoriaz

FROM £2495

T H EU L T I M A T ES H O W C A S E

Sometimes a multi-page feature or advert just isn’t enough, and that’s

when this option really can add serious value. This is usually an 8-16

page brochure, designed edited and published by us according to

you exact requirements.

It can include multiple calls to action, maybe in conjunction with

tour operators, fantastic photography showcasing mountains, aprés,

accommodation food and so much more and all dedicated to you

This can be inserted with InTheSnow or other ski magazines, at ski

shows or even distributed with National Press, and in digital format,

the world is your oyster.

Previous Clients include: Aosta Valley and South Tyrol

DIGITAL & HARDCOPYPRICES FROM £7,500

Y O U R O W NM I N I B R O C H U R E

Edited by

PATRICK THORNE“One of twenty people to know in ski”

INSID

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10-11 | L

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12-13

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14-15

FREE WITH THE UK'S MOSTREAD SKI & SNOWBOARDING MAG

FREE

Edited by

PATRICK THORNE“One of twenty people to know in ski”

INSIDE: CERVINIA 4-5 | CHAMPOLUC 6-7 | COURMAYEUR 8-9 | GRESSONEY 10-11 | LA THUILE 12-13 | PILA 14-15

FREE WITH THE UK'S MOSTREAD SKI & SNOWBOARDING MAG

FREE

Giancarlo Gambardella

Head of Sales

07786 803 822

0203 015 4319 / 01494 862 423

Giancarlo@inTheSnow.com

inthesnow.com

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W E A L S OO F F E R :

dominic KillinGeR

PUBlISHeR

+44 (0) 1494 862 423

dom@inthesnow.com

inthesnow.com

© COPYRIGHT 2015

Inserts Tip-ops Magazine wraps Magazine Title Sponsorship Subscription Only Inserts Branded Subscription address sheets Branded Poly Bag Wrapping Sampling Inserts

and much more

W E A L S OO F F E R :