Interviews and Value Curve Presentation
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Transcript of Interviews and Value Curve Presentation
Lean Entrepreneurship Project - MyNearBite.com
Version A (boxes) Version B (girl)Sessions 131 63
Conversions 29 12
Conversion Rate 22,14% 19,05%
Email Signups 5 2
Email Signup Rate 3,81% 3,18%
Bounce Rate 1,06% 1,89%
Time on page 1:02min 1:53min
Landing Pages
• Interview to Students (20) and Business People (10)
Lean Entrepreneurship Project - MyNearBite.com
Interviews & Surveys
• 2-3 times a week• Mainly for lunchNr of meals in Restaurants
• 30-60 min.Time to lunch
• Lack of time (to search for restaurants)Most common problem mentioned
• Average of 7,98 (out of 10)Valuation of our Solution
• Time SavingAdvantages of MyNearBite
• Limitation: Used only when ina hurry• Filter for type of food, Push Notifications and Ratings
Disadvantages and Possible improvements
Use competitors app and
platforms for other occasions
Both delievery and Mobile Payment Options
considered of great value for the app
Lean Entrepreneurship Project - MyNearBite.com
Interviews
• 38,88% of Restaurant Managers don’t own a smartphone.
Smartphone Ownership
• 66,67% of the restaurants interviewed think they are not present in any platform (like Zomato or TripAdvisor)
Online Presence
• Need to attract more customers;• Lack of Budget for promotions;• Lack of personnel
Main Issue
• Average of 8,4 (out of 10)Valuation of our Solution
• Segment: Restaurants (18 Interviews Conducted)
Lean Entrepreneurship Project - MyNearBite.com
Interviews
All restaurants have a daily offer
Majority would consider enter our
app
Worry of Over Crowded Hours
Pay ZERO
• Segment: Restaurants (18 Interviews Conducted)
Money S
aving
Amount of In
foformation
User-G
enerated Content
Simplic
ity
Time Sa
ving
Food Pro
motions
Measu
rement o
f Succ
ess0
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MyNearBite
MyNearBite
Lean Entrepreneurship Project - MyNearBite.com
Value Curve
Money S
aving
Amount of In
foformation
User-G
enerated Content
Simplic
ity
Time Sa
ving
Food Pro
motions
Measu
rement o
f Succ
ess0
1
2
3
4
5
6
7
Zomato
Zomato
Value Curve
Lean Entrepreneurship Project - MyNearBite.com
Money S
aving
Amount of In
foformation
User-G
enerated Content
Simplic
ity
Time Sa
ving
Food Pro
motions
Measu
rement o
f Succ
ess0
1
2
3
4
5
6
7
MyNearBiteZomato
Value Curve