Interview with Scott Brinker from ion interactive on the Modern Marketer
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Transcript of Interview with Scott Brinker from ion interactive on the Modern Marketer
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The Rethink Podcast Episode #4: What it Means to Be a
Modern Marketer:
In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker, the cofounder and Chief Technology Officer of ion interactive.
They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer.
Take a look at some of the key takeaways/quotes we've compiled from this enlightening podcast
I think the first thing about being a modern marketer is you
really embrace the customer experience as the domain in
which you’re optimizing things, not just how did a particular
communication piece go.
I’m a big fan of quality over quantity. One of the challenges we’re wrestling with is just the sheer volume of content and
messaging that is out there in pretty much every field at this
point. There’s a lot of competition for that attention.
My philosophy is that one of the best business partners we have
as marketers is our head of sales. A lot of what we do is amplify
what they do. They can only do it at a one to one, and we get to do
things at scale.
Every business has its own dynamics of how it resonates with its particular target audience. And if there’s one thing the technology has really provided as a gift to us, as marketers, is we now have the
ability to very easily test.
Regarding his super graphic on the marketing technology landscape: “I really should have a very large disclaimer on that graphic that says, Please, do not use this to select marketing technology
vendors.
Predicting the future is hard, but we can be pretty certain there are going
to be new channels and new touch points coming at us over the next few years. And those of us who get more comfortable with adapting to them
as they come out, we’re going to have greater success.
The Rethink Podcast Episode #4:
An Interview with Scott Brinker
• Blog: Episode #4: What it means to be a modern marketer
• Soundcloud: Rethink Podcast Episode #4: Interview with Scott Brinker
• Website: www.act-on.com/podcast
• iTunes: The Act-On Rethink Podcast
Links & Resources
• The MarTech Landscape Super Infographic
• ion interactive website: ioninteractive.com
• Scott Brinker’s blog: chiefmartec.com
• Scott’s new book: Hacking Marketing
• Act-On website: www.act-on.com
