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European Commission Workshop ... Competitiveness Week, Brussels 17-20sep12

Embedded Systems and Advanced Computing – 18sep12

10 Minutes + Brief Q’s

Intervention to include Commentary on the EC’s Draft Strategy Document (11sep12)

Invited Intervention (See Presentation) - Specific Points to Include ... Cross-Cutting Businesses have Fragmented Markets – By Definition!

Let Business chose its own Market Opportunities (The EC should only point-out where (public) money is likely to be spent)

Patents ≠ Intellectual Asset management ≠ IP ≠ Intellectual Property

Market ≠ Market (Societal Challenges ≠ Business Opportunities for eg:ARM)

Beware: Local Skills Availability can be offset Internationally (Business will not fail through lack of EU skills)

Open Software is not a direct Business opportunity in itself; but may still be justified to develop a market (A Platform).

Platforms are not all the same: ARM CPU, Boolean Logic, CMOS, DVD, C++, html, FTP, GSM, USB, Automotive chassis, GPS, Apple’s 32 pin interface, Spanners, ECLIPSE, Linaro, Standards (Proprietary and Open).

Economics is a Social Science: Economists come from various Social backgrounds. Equations indicate Relationships, but are generally not Commutative ... Don’t trust nested equations.

To judge the value of support; you must understand how Economic Contributions are made! (See “Income Approach”).

Is funding getting to the Right/Best Targets? (Eric Schutz, Artemis: “When we have the money; they show up!”)

SME Participation in EU Projects can be very bad (for them); SME Emergence is a good within a Project.

Europe is 5% of the world population (25% of the world economy), so in a level playing field we would expect that 95% of ‘anything’ to be supplied by the ROW! Even 75% would indicate a significantly bias in ‘our’ favour!!

Europe is not Uniform, so we should not try and achieve the same things in each country (do what you are best at).

FP8 should support the EU end of International Collaborations which will benefit Europe.

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Prof. Ian Phillips Principal Staff Eng’r,

ARM Ltd ian.phillips@arm.com

Visiting Prof. at ...

Contribution to Industry Award 2008

European Commission Workshop Competitiveness Week

Brussels 18sep12

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Electronic Systems Underpin 21C Society Visibly ... Cameras, Tablets, TVs, Printers, Readers, Navigators, Audio, Phones, ... Personal and Loved ...

... But not VITAL

Invisibly ... Banking, Medical, Energy, Security, Transport, Logistics, Robotics,

Communications, ... Impersonal, Invisible and Unapreciated ...

... Yet are VITAL to our Society and Economy

We are heavily dependent on them today ... ... and will be increasingly so tomorrow.

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Electronic Systems Products are Complex The Alloy of Many Advanced Technologies, Methods & Tools

Their Entire Life-Cycles are Global today ... Research to Recycle (Through: Design, Reproduction, Installation, Maintenance, Use, etc). Significant Employment-Based Economic Contributions1 to all Nations

Involved in the life-cycle

We have not lost control to the East and USA ... Nobody ‘owns’ the entire life-cycle or value-cycle of even one ES Product;

so don’t waste effort trying to achieve it! More realistic to achieve a balance of dependency;

where they need our contributions as much as we need theirs!

1: See “The Income Approach” to GDP Computation

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Changing More Than We Realise... 10nm

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... x More Functionality In-a-Chip in 20 yrs!

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Societal Challenges ... Are Just Indicators of where Governments intend to spend ... Urbanisation (Smart Cities) Health (eHealth) Transport Energy (Smart Grid) Security Environment

Whilst ... Electronic Systems will be fundamental to whatever

solutions are implemented to Societies Challenges ... They will not be the Best Businesses Opportunities ...

... Nor create the Biggest Direct Economic value to Europe.

However ... Objective ought to be that European Electronic Systems Community’s Technologies

and Capabilities# are exploitable in Europe’s Societal Challenge markets ... ... But in much greater ‘quantity’ in wider Global Markets

Food/Water Ageing Society Sustainability E-Inclusion Economics Etc.

# More diverse than nano-electronics

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ES and AC Draft Strategy Document Proposed Four-Pronged Strategy: Basically good ... To Reinforce Europe's lead industrial position in Embedded Systems

Yes BUT... Europe does not lead across all of ES; though we do in significant (Cross-Cutting) parts. Need to be much more focused about support initiatives.

To Support Road-Map Based Research and Innovation Yes BUT... Technology Roadmaps, not Application Roadmaps; and from ETP’s and LEITs ... not JTIs. Research establishes Science/Technology not Product.

To Extend R&D towards I&De (Innovation & Deployment) Handle With Care ... I&De are Business Issues and should be justified as such. Undue Governments influence

leads to non-viable business, and a growing dependency culture (and bill). Damaging vital longer-term R&D by diverting money/attention away from it.

To Support SMEs Like ... SME Role clarified to: ‘Utilise and/or Mature Novel Technologies’ And provide this into the Electronic Systems life-cycle (Through; Service, Licence, Acquisition)

Limitation to growth is not (just) money. Greater is Management Experience and Skill Access

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Conclusions: Electronic Systems Permeate our lives today ... Visibly and Invisibly, they have enabled the improved services and exciting new

products in our lives! (AC, IT and ICT are included in this)

They are the product of Global Endeavour at all levels in their life-cycles ... Making significant Direct and Indirect contrib’n to the European Economy

Europe’s strengths are ‘islands’ throughout ES life-cycles ... Nobody (Nation, Region or Company) ‘hold’ entire ES life-cycles today; and European

Enterprises deliver value (and prosperity) in the Life-Cycles of many ES Products.

Darwinian Evolution has transformed Traditional Businesses into smaller, optimised, competitive, operations; better suited to their business in the new globalised order.

Societal Challenges are just Signposts; they are not the only, nor the biggest market opportunities for European ES businesses.

Globalisation offers many specialist business opportunities for Europe ; and the technical, legal and physical mechanisms to deliver them into global life-cycles.

... Help us achieve global pre-eminence in what we are (or can be) good at ... Don’t try to change us into something will never be preeminent at.