Intertextuality in music videos

Intertextuality is the way in which one media text is referenced in another.

An example of this is Lady gagas ‘paparazzi’ video features newspaper headlines and articles throughout making this a form of intertextuality

in her video.

Robbie Williams- ‘You know me’

• This video features the artist being taken to an ‘Alice in wonderland’ style setting with Robbie William's dressed up as the rabbit from the film. This creates

intertextuality between the film and his music video.• Also at the end of the video there is a shot of the artist in the Metro-Goldwyn –Mayer trademark lion

replaced with the rabbit character.

Katy Perry- ‘Last Friday night’

• Katy Perry’s ‘last Friday night’ video includes intertextual references with there being credits in the start and end of the video and out takes. Creating a film like effect.

• The characters are all wearing clothes that were typically worn in the 80’s.

• The artist looks on a socil networking site called ‘friendplace’ this is acting as a ‘facebook’ in the video.

Taylor Swift- ‘Love story’

• The lyrics of this song talk about Romeo and Juliette. This video is made to look like a

modernised version of the story, relating more to the lyrics of the song.