Intertextuality

Intertextuality

What is intertexuality?Intertextuality is the shaping of texts’ meaning by other texts. Any text is the absorption and

transformation of another.

A text or form of media has been influenced or is referencing something which has gone before it.

Intertextuality Examples

The video to ‘Take On Me’ uses comic book references throughout

therefore, using a form of media which has gone before it to inspire and

create the product.

Examples An example of intertextuality in music videos is A-Ha ‘Take On Me’

Intertextuality

However, intertextuality is not always about referencing media that have previously been used it can also be that the whole video evolves around a previously used idea.

An example of this is Robert Palmer ‘Addicted To Love’ and Shania Twain ‘Man! I Feel Like A Woman‘.

Intertextuality

The music video for ‘Man! I Feel Like A Woman’ (1999) obviously used ‘Addicted To Love’ (1986) for inspiration rather than using subtle similarities.

Shania Twain has clearly done the complete opposite to what Robert Palmer did years previous. This is an example of intertextuality, taking influences from one music video to use in another.

Intertextuality

The music video for ‘Man! I Feel Like A Woman’ (1999) obviously used ‘Addicted To Love’ (1986) for inspiration rather than using subtle similarities.

Shania Twain has clearly done the complete opposite to what Robert Palmer did years previous. This is an example of intertextuality, taking influences from one music video to use in another.