InterSystems Presentatie: Breakthrough BI: analyzing all the data
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Transcript of InterSystems Presentatie: Breakthrough BI: analyzing all the data
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Breakthrough BI:
Analyzing All the Data
Benjamin De Boe Product Specialist
InterSystems Symposium 2012
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Overview
• Introduction: “All the Data”
• What is iKnow?
• iKnow and DeepSee
• Added value
• Feature overview
• Demo
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“All the Data”
Introduction
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What is “All the Data”?
• Job interview
• Years experience
• Relevant references
• Test scores
• All of the above
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Why were you hired?
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What is “All the Data”?
• The amount of money claimed
• The premium you pay each month
• The rating of your insurer
• What you paid your lawyer for filing it
• The claim itself
• All of the above 5
What makes your insurance claim successful?
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What is “All the Data”?
• Decisions based on structured data:
• “Buy any book categorized “fiction” in this month’s best-selling top 10, costing less than 20$”
• Decisions based on all the data:
• “Buy the book categorized “fiction” in this month’s best-selling top 10, costing less than 20$, that is most different from the books I already own.”
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What is “All the Data”?
• Business decisions are based on “All the Data”
• Ignoring or neglecting parts of what you know is not an option
• Most of today’s software stores “All the Data”
• A breakthrough application uses “All the Data”
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Competing on Unstructured Data
lack of useful insight
Structured
Data
Unstructured
Data
What today’s Business Intelligence is based on
What today’s Business Decisions are based on
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What Analysts are saying...
• Gartner BI Summit, April 2 – 4
• New in 2012: “Why big data and unstructured content require special handling”
• Gartner Magic Quadrant for BI: Trends
• “Data Discovery momentum continues to accelerate”
• “An avalanche of new use cases and content types”
• Forrester: “Faceted search” is on the rise
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About search-based BI
• Search helps you find what you know:
• All service requests by customer X for period Y containing the word “outlook”
• Content Insight will tell you what you don’t know yet:
• Which were the common problems for all service requests by customer X in period Y?
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What is iKnow?
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What is iKnow?
• Generic text analysis technology
• Domain-independent
• Multi-purpose and multi-lingual
• Built into the core of Caché
• Enables applications to do something with text
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iKnow and DeepSee deliver Active Analytics
to your breakthrough applications
iKnow and DeepSee deliver Active Analytics
to your breakthrough applications
• Core functionality:
• Identifies meaningful word groups (“entities”) in sentences based on semantics
• Entities and their context are the basis of all further analysis, such as:
• Queries within or across bodies of text
• Relevance calculations & summarization
• Matching against existing knowledge
What is iKnow?
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What iKnow isn’t
• iKnow is not search
• iKnow is not an application
• iKnow is not content management
• iKnow is not a medical coding tool
• iKnow is not a solution on its own
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iKnow Use Cases
Note: these are use cases, not features or functions
Content Creation
Content Insight
Content Consumption
Content Linking
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Content Insight
• Combines text with its structured context to generate a broader understanding of 100% of your data
• Provides both structured and unstructured outputs
• ... based on both structured an unstructured inputs
• Implemented through integration with DeepSee
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The InterSystems Platform
Insight Connectivity
Information
Capture, store and
share all of your data
Real-time
quantitative
and qualitative
analysis
Connect to
applications,
users and
communities
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iKnow in the InterSystems Platform
Smarter end-user
Applications
Advanced
Analysis of
100% of your
Data
Automating
labour-intensive
Business
Processes
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iKnow &
DeepSee
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What is DeepSee?
• DeepSee delivers Active Analytics, enhancing transactional applications with embedded, real-time Business Intelligence capabilities
• Key Components:
• Architect: Define data model
• Analyzer: Explore and display data
• User Portal: Create dashboards, extend apps
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iKnow in DeepSee
• What people like about DeepSee:
• Performance
• Ability to handle complex data
• Ease of use
• Thin client
Transparently embeds
BI in your application
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iKnow in DeepSee
• Focus of iKnow integration:
• Performance
• Ability to handle complex data
• Ease of use
• Thin client
Transparently embeds
text analysis in your BI
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What’s Changed?
Data
Model
Query
Engine Portal
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Added Value
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Added Value
Content insight
Analytics
Reporting
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Added Value
• Support structured data findings with proof from the unstructured context
• Explain structured data findings with summaries of unstructured context
• Extend structured data findings with unstructured data findings
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Supporting Structured Data Findings
• Structured data does not necessarily mean it’s exact science
• Manual input is vulnerable to human error
• Textual context can be mined for confirmation
• Examples
• Customer service: text-based category detection
• Healthcare: code / diagnosis verification
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Explaining Structured Data Findings
• Richness of natural language adds much detail and context to measured facts
• Complement figures with their most relevant context using summaries and semantics
• Examples
• Customer service: show dominant terms and trends for a particular customer and time period
• Healthcare: read only the most typical and breaking patient episodes for a given time period
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Extending Structured Data Findings
• Add new information not captured previously in structured properties and dimensions
• True text analysis generates new insights
• Examples
• Customer service: prioritize and act based on mood detection and information scoring
• Healthcare: populate empty or inexistent EHR fields
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Demo
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Conclusion
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Conclusion
• The combination of iKnow and DeepSee enables complete, seamless and transparent content insight
• Complete: unlocks 100% of your data
• Seamless: no separate tools or training required
• Transparent: adheres to strict APIs and default MDX
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Conclusion
• The main BI question:
• ... now gets an appendix:
“Which figures and diagrams do I need to get an insight
into my business performance?”
“And what textual content can I use to support, explain
or extend this insight?”
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Questions
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Developer Connection
developer.intersystems.com
Your Global Summit Every Day
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Thank you!