Intersession Programming

UCEA Mid-Atlantic Regional ConferenceOctober 2, 2008

Dr. Sue Day-Perroots,Dean of Extended Learning

WVU Overview• Public, land-grant Doc-High Research

• 28,500 Enrollment - 55% resident

• 14 Colleges & Schools w/ 180 bachelor, master, doctorate and professional degrees

• 84-87% Summer Students are WVU students

• Summer SCH 2008 = 64,638 w/ 11,251 headcount

• On-campus – separate model from online, but managed & marketed by same office

Successful Strategies• Develop shared vision and goals• Generate data to enable effective decisions –

(previous enrollment data by course, residency, salaries, etc.)

• Provide planning tools and training• Encourage College ownership & accountability for

course decisions, faculty, times, etc.• Your goal is to make Colleges successful!

Generate Data (Enrollment by Rank)

0

500

1000

1500

2000

2500

3000

3500

Fr Jr Vst/NDgr Dr/Prof

Summer 07

Summer 08

Fiscal PlanBuild a fiscal model that rewards effective planning and is simple

Fiscal return should be unrestricted

Revenue to College not department

Net Return based upon data

Issued in lump sum ASAP after Summer

Provide Planning ToolsCourse Cr.

Hrs

Level Enrollment R 60%

U=$127

G=$191

NR40%

U=$480

G=$653

Salary

$$

Fringe

$$@ 18%

College

$$ Net (est)

ENG 101 3 ug 25 15

$5,715

10

$14,400

4,500 810 $14,805

MATH

224

3 ug 200 120

$45,720

80

$115,200

9,000 1620 $150,300

Stat

511

4 g 50 30

$22,920

20

$52,240

8,000 1440 $65,720

College Overview Report

Summer 2008 Total Revenues   $830,194.00

Less Personal Services $ 171,682.00  

Fringe Benefits $ 21,716.73  

Revenue Before Central Commitment   $636,795.27

Less Central Commitment $73,000.00  

Net Revenue   $ 563,795.27

Lessons Learned

Waivers equal no revenue to University, therefore no economic value in SCH calculation

Wise Resource -12 month faculty should teach

Financial return has stimulated University wide engagement in Summer success

High demand = high enrollment = excellent financial return (Student driven)

Inform advisors of Summer offerings early and often

Enrollment Trends

Enrollment Proof

52000

54000

56000

58000

60000

62000

64000

66000

68000

2002 2003 2004 2005 2006 2007 2008

Years

SCH (Thousands)

SCH

$$uccess!

0

1

2

3

4

5

6

7

8

9

2002 2003 2004 2005 2006 2007

GrossNet

Next Steps

Intensive 10 year review – granular data to validate trends:

Increase in UG online

Increase in students who enroll in both online & on-campus courses

Decrease in Professional Development

Balancing on & off-campus models

Ideas Over the YearsBest Campaign – Pack N Go

Best Market Idea – Free Hot Dogs

Best Marketing Piece – Calendar; Water Straps & Bottles

Best Course Hit – Stat 211 online

Biggest Surprise – The Art of Andy Warhol

Growth Areas – Online undergrad and Travel Study