Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
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Interruption Marketing vs. Inbound Marketing Create Marketing People Love! by Najam Ahmed Google Certified Professional, Digital Marketing Consultant & Trainer
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Interruption Marketing vs. Inbound Marketing - Create Marketing People Love! by Najam Ahmed Google Certified Professional, Digital Marketing Consultant & Trainer SEO International, Dubai, UAE - http://www.seointl.net
Transcript of Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
Interruption
Marketing vs.
Inbound
Marketing Create Marketing People Love!
by Najam Ahmed Google Certified Professional, Digital Marketing Consultant
& Trainer
Interruption Marketing
Interruption Marketing (also known as
‘Outbound’, ‘Traditional’ or ‘Old-fashioned’
marketing) that pushes products or services on
customers such as:
Telemarketing
TV Commercials
Direct Mail
Bulk Email/SMS Blasts
Newspaper/Prints Ads
Billboards etc.
Telemarketing / Cold Calling
doesn’t work 87% of the time
86% people skip TV commercials
44% of Direct Mail is never opened!
Thanks to the Internet! Now, we, as consumers,
no longer rely on billboards
and TV commercials – to
learn about new products.
The Internet has given us
Google and Social Media
to find, research,
recommend and buy
brands and products!
Download Free e-book:
100 Ideas that have changed the Marketing
Inbound Marketing
Inbound Marketing (aka ‘Pull’ or ‘New’ marketing)
that relies on earning people’s interest instead of
buying it such as:
Useful Content Creation / Blogging
SEO / SEM
Social Media
Old Marketing
Communication is one-way.
Customers are discovered via print, TV, banner ads, cold calls
Old marketing is expensive
Difficult to track the results of individual campaigns’ performance
New Marketing
Communication is interactive and two-way.
Customers come to you via search engines, referrals, social media.
New marketing costs 62% less to acquire a lead
You can track the output of every single dollar spent and can make better marketing decisions later.
Useful Content / Blogging Think about your prospects’ concerns,
questions, and problems.
Develop content to
help your prospects / potential clients,
to answer their questions, and
to solve problems!
Build good relationship and develop trust first;
create marketing people love… they will always come back to you!
Don’t rely on ‘Free’ Blogs! Avoid using ‘Free’ blogs such as
WordPress.com
Blogger.com
Create your ‘Own’ Self-hosted blog associated with your website i.e.
blog.your-website.com
www.your-website.com/blog/
Content can be created in form of blog posts, infographics, videos, e-books, industry research report, white papers, presentations etc.
Don’t Find Customers;
Let them Find You!
Optimize your website, blog, videos, photos
using SEO standards to get better visibility
on Google while people are searching
about your industry, products or services.
Download Free SEO Guide
Get immediate results using Google Search
Ads to attract targeted prospects.
Download Free Google AdWords Guide
Spread your Content with
Social Media
Google+
YouTube
Slide Share
Learn more about Social Media Marketing
How Hubspot acquired 4,300 customers…
Download this presentation!
http://www.seointl.net/inbound-marketing/
Najam Ahmed Google Certified Professional
Digital Marketing & Social Media Consultant
@ SEO International (a part of Al Wafaa Group that is
Google Certified Partner firm)
+971 55 9971452
[email protected] | www.seointl.net
https://www.facebook.com/eMarketingME
https://twitter.com/najamuae
http://ae.linkedin.com/in/najamuae
https://plus.google.com/116785578712460481090
http://www.youtube.com/user/najam2010
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