Interop - Multimodal Mobility
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Transcript of Interop - Multimodal Mobility
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Multimodal Mobility
SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility
Interop, 2009
VeerChand BothraRavience Digital Pvt Ltd
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Many Stats – Two Facts
Virtually all your Customers have a mobile phone
Virtually all your Employees have a mobile phone
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Time to Act
Has your Customer Service changed?
Has your Marketing changed?
Have your Business Processes changed?
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IT or Island?
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Enterprise Mobility Value Chain
•Workflow •Transactions
•Information Access•Instant Messaging & Calendar
•Email•Voice
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Modes of Mobile Access & Delivery
• SMS• Voice• Mobile Apps• Mobile Web
• Bluetooth• Wifi• USSD
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SMS
• Outbound– Bulk SMS– Unicode messages– A2P using HTTP
• Inbound– Longcode: Standard rate Virtual number– Shortcode: Premium rate number– P2A using HTTP
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Voice• Voice site is an IVR system
– Access through a Toll-free, Standard-rate or Premium-rate number– Can be in any language and work across handsets – Navigation through
• Touchtone input• Speech recognition
• Automated Outbound Dialing (OBD)– Recorded voice prompt (clip)– Dynamic patching of data through text-to-speech – Numbers are automatically called and the voice prompt is played out to them– 30 or 60 second pulse– The call can be interactive and user’s response can be stored
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Mobile Web and Apps• Made for Mobile Web browser sites
– Mobile websites are not the same as PC websites– Rs 3,000 price point for GPRS handsets– Cost of data download is relatively high – approx. Rs 5-10 per MB– Constrained device: small screen, lower processor speed and memory
• Mobile Apps– Greater control over UI and Experience– Requirements planning e.g. Need to access to contacts – Device planning– Technology planning
• Java (J2ME)• Symbian• Windows
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Use Cases
• Field Force Automation• Order Tracking & Production Planning• Incentive schemes for B2B channels• Self-service for students• Stock Broking Risk Management automation• Alerts for Airlines• Critical message delivery for ATM monitoring• Voicesite for complaints & feedback• Mobile donation collection
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Use Case: Field Force Automation
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Challenges
• RoI?• Security• Devices Management• Application Portability• Middleware• Mobile Policy