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Transcript of Internship Project Report
BRANDING &CLIENT SERVICING IN
NUTRACITICAL INDUSTRY.
Submitted by
BAVITHRA.S.B
III B.Com -Marketing Management
M.O.P Vaishnav College for Women
Under the guidance of
Mr. Sree Karthick, Junior sales Manager
Proalgen Biotech Limited
CONTENTS
SR.NO PARTICULARSPAGE
NUMBER
1. ABSTRACT
2. MARKETS & MARKETING
Meaning of Market
Types of market
Marketing
3. BRANDING & CLIENT SERVICING
Branding
Types of branding
Client servicing
4. INDUSTRY PROFILE
Nutraceutical industry
History,origin&Growth
Classification
5. COMPANY PROFILE
Introduction
Organizational structure.
Products
Aloe vera& its uses
6. WORK DONE & WORK EXPERIENCE
7. CONCLUSION
ABSTRACT
"Let food be your medicine and medicine be your food." It is this principle that eventually led to
the explosion of the nutraceutical industry. The nutraceutical industry is concerned with
nutraceuticals, that is, “food or part of a food that offers medical and/or health benefits including
prevention or treatment of disease
Products range from herbal dietary supplements; actual food components in dosage form such as
capsules or tablets to beverages fortified with vitamins and genetically engineered designer
foods, functional foods, processed foods such as cereal, soup and beverages. Functional foods,
the most popular term among consumers are modified food or food ingredients that may provide
a health benefit beyond the traditional nutrients it contains.
Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80
billion dollars in revenues and is spreading itself in India. The demand for nutraceuticals has
been growing worldwide due to consumer awareness of the links of diet and disease, aging
population, rising health care cost and innovations in food technology and nutrition.
Proalgen Biotech gave me an opportunity to undergo my internship at their premises in the
Marketing department. I was trained in brand development and the client servicing in
nutraceutical industry. This opportunity was utilized by me to understand how exactly an
informal organization functions, the work they do etc this experience provided to me was an
enriching ever valued part of my life as it equipped me to face the competitive corporate world.
MARKET
A market is any one of a variety of different systems, institutions, procedures, social relations
and infrastructures whereby persons trade, and goods and services are exchanged, forming part
of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets
vary in size, range, geographic scale, location, types and variety of human communities, as well
as the types of goods and services traded. Some examples include local farmers' markets held in
town squares or parking lots, shopping centers and shopping malls, international currency and
commodity markets, legally created markets such as for pollution permits, and illegal markets
such as the market for illicit drugs.
The concept of a market is any structure that allows buyers and sellers to exchange any type of
goods, services and information. The exchange of goods or services for money is a transaction.
Market participants consist of all the buyers and sellers of a good who influence its price. This
influence is a major study of economics and has given rise to several theories and models
concerning the basic market forces of supply and demand. There are two roles in markets, buyers
and sellers. The market facilitates trade and enables the distribution and allocation of resources
in a society. Markets allow any tradable item to be evaluated and priced. A market emerges more
or less spontaneously or is constructed deliberately by human interaction in order to enable the
exchange of rights of services and goods.
TYPES OF MARKET
CONSUMER MARKETS
Consumer markets are the markets for products and services bought by individuals for their own
or family use. Goods bought in consumer markets can be categorized in several ways:
• Fast-moving consumer goods (“FMCG's”)
– These are high volume, low unit value, fast repurchase
– Examples include: Ready meals; Baked Beans; Newspapers
• Consumer durables
– These have low volume but high unit value. Consumer durables are often further divided into:
– White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves)
– Brown goods (e.g. DVD players; games consoles; personal computers)
• Soft goods
– Soft goods are similar to consumer durables, except that they wear out more quickly and
therefore have a shorter replacement cycle
– Examples include clothes, shoes
• Services (e.g. hairdressing, dentists, childcare)
INDUSTRIAL MARKETS
Industrial markets involve the sale of goods between businesses. These are goods that are not
aimed directly at consumers. Industrial markets include
• Selling finished goods
– Examples include office furniture, computer systems
• Selling raw materials or components
– Examples include steel, coal, gas, timber
• Selling services to businesses
– Examples include waste disposal, security, accounting & legal services
Industrial markets often require a slightly different marketing strategy and mix. In particular, a
business may have to focus on a relatively small number of potential buyers (e.g. the IT Director
responsible for ordering computer equipment in a multinational group). Whereas consumer
marketing tends to be aimed at the mass market (in some cases, many millions of potential
customers), industrial marketing tends to be focused.
MARKETING
Marketing is the process by which companies determine what products or services may be of
interest to customers, and the strategy to use in sales, communications and business
development. It is an integrated process through which companies create value for customers and
build strong customer relationships in order to capture value from customers in return
Marketing is used to identify the customer, to keep the customer, and to satisfy the customer.
With the customer as the focus of its activities, it can be concluded that marketing management
is one of the major components of business management. The evolution of marketing was caused
due to mature markets and overcapacities in the last 2-3 centuries. Companies then shifted the
focus from production to the customer in order to stay profitable.
The term marketing concept holds that achieving organizational goals depends on knowing the
needs and wants of target markets and delivering the desired satisfactions. It proposes that in
order to satisfy its organizational objectives, an organization should anticipate the needs and
wants of consumers and satisfy these more effectively than competitors
Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others
PHILIP KOTLER
BRANDING
A brand is the identity of a specific product, service, or business. A brand can take many forms,
including a name, sign, symbol, color or slogan. The word brand began simply as a way to tell
one person's cattle from another by means of a hot iron stamp. A legally protected brand name is
called a trademark. The word brand has continued to evolve to encompass identity - in effect the
personality of a product, company or service
A brand is the idea or image of a specific product or service that consumers connect with, by
identifying the name, logo, slogan, or design of the company who owns the idea or image.
Branding is when that idea or image is marketed so that it is recognizable by more and more
people, and identified with a certain service or product when there are many other companies
offering the same service or product. Advertising professionals work on branding not only to
build brand recognition, but also to build good reputations and a set of standards to which the
company should strive to maintain or surpass. Branding is an important part of Internet
commerce, as branding allows companies to build their reputations as well as expand beyond the
original product and service, and add to the revenue generated by the original brand.
When working on branding, or building a brand, companies that are using web pages and search
engine optimization have a few details to work out before being able to build a successful brand.
Coordinating domain names and brand names are an important part of finding and keeping
visitors and clients, as well as branding a new company. Coordination of a domain name and
brand names lends identification to the idea or image of a specific product or service, which in
turn lets visitors easily discovery the new brand.
Branding is also a way to build an important company asset, which is a good reputation. Whether
a company has no reputation, or a less than stellar reputation, branding can help change that.
Branding can build an expectation about the company services or products, and can encourage
the company to maintain that expectation, or exceed them, bringing better products and services
to the market place.
TYPES OF BRANDING
Building strong and lasting relationships with customers and the communities in which the
businesses reside as well as with their own employees seems to be (or should be) the focus of
many companies.
Just as there are many branding techniques, there are also many different uses for branding. Here
are the seven common types of branding.
CAUSE BRANDING
Attempting to attract customers by associating the company with a cause or purpose that
potential customers would find beneficial to their personal goals or in line with their values. This
might be a percentage contribution of company sales to charitable organizations or donations to
nature and wildlife preservation councils.
CO-BRANDING
Becoming more familiar to the consumer all the time. These include, for example, mini-marts
attached to gas stations, banking facilities within grocery stores, and Laundromats attached to
anything from bowling alleys to
family entertainment centers. This branding falls in the “one-stop shopping” category.
SPIRIT BRANDING
Hit the consumer market big time by selling soft drinks with the slogan of I’d like to teach the
world to sing . . . . It’s that “get a good feeling” from using our product approach. The world
looks brighter and things just go better when you start your morning off with our product.
COMMUNITY BRANDING
Showing the collective good a company can do for the community in which it and its employees
reside. This branding can include company and employee outreach programs to help the needy,
support the elderly, contribute to public education, or provide emergency relief and jobs for the
unemployed. It’s a promise to the people in the community that this company will be a beneficial
partner to them.
CULTURE BRANDING
Another method of branding, branding to employees may be something new to consider in
waging war against sagging morale and high employee turnover. Culture branding is making
promises to employees concerning their working environment and relationship to their leaders
and managers. In this case, “promises” are different from guarantees and opportunities in that
they are offered free of encumbrances other than taking advantage of them through either
purchase and use or employment agreement.
CORPORATE BRANDING
Making the promise of quality products, service, and delivery to customers. The intent is to
attract new customers and create loyalty in past customers. Corporate branding is nothing new;
it’s been around as long as competition between businesses has existed.
EMPLOYER BRANDING
Focusing on employees to understand the vision, mission, goals, products, and services of the
company. It is designed to educate employees in order for them to uphold the corporate brand to
their customers. (While employer branding may be required and essential to a competitive
business, it neither aligns an employee’s goals and values with a company’s, nor does it
apparently help in retaining employees as indicated by the continuing efforts to reduce turnover.)
CLIENT SERVICING
Client servicing is the process of creating and maintaining a strong working rapport with each
customer. Often referred to as customer care, client servicing is about understanding the needs
and desires of the customer, and moving to meet those needs in a proactive manner. Companies
with a high customer retention rate know the value of client servicing.
While there are a number of client service programs on the market today, there are a few
elements that form the basis for any type of effective client service. One of the most important
keys to effective client servicing is providing the client with people who know the account well,
and are able to be of assistance whenever needed. This means looking beyond the data that is
gathered during the sale cycle. Client servicing dictates that the vendor develop a working
knowledge of the goals of the customer, the conditions that the client works within, and what
expectations must be met in order to keep the client.
Many companies make the mistake of securing a new customer, then never allow the sales
contact to introduce other support personnel to the new client. Referred to as a handoff in many
client servicing programs, this allows the customer to be incrementally migrated from relying on
the sales contact and begin to develop a relationship with customer care professionals.Next,
quality efforts in client servicing involve maintaining regular contact with the customer. Often,
vendors choose to schedule these contacts to suit their own goals, rather than consider the needs
of the customer. Simply put, it does not matter if the vendor likes to speak with each customer
once a week. If a client finds this approach to be invasive and inconvenient, he or she will shortly
look for a new vendor. Smart companies understand the service part of client servicing, and
structure regular contacts with the customer that work well with the customer’s culture. Often,
the contacts may be phone calls, site visits, or emails, depending on the desires of the customer.
Ideally, client servicing is all about listening to the customer, getting to know the client, and
genuinely seeking to be there for the customer in every possible manner. Generally, this
approach builds a strong relationship that withstands provocative offers from competitors,
creates opportunities for upselling, and also leads to excellent word of mouth for the vendor
INDUSTRY PROFILE-NUTRACEUTICAL INDUSTRY
Nutraceutical, a term combining the words “nutrition” and “pharmaceutical”, is a food or
food product that provides health and medical benefits, including the prevention and treatment of
disease. The role of food in total health care is not something new to mankind. The use of food
to maintain man's health is as natural as day and night. More than 2,000 years ago,
Hippocrates, considered as the father of medicine, said, "Let food be your medicine and
medicine be your food." It is this principle that eventually led to the formation of nutraceutical
industry in this country.
The nutraceutical industry is concerned with nutraceuticals, that is, “food or part of a food that
offers medical and/or health benefits including prevention or treatment of disease."
All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping
disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and
diabetes are covered by nutraceuticals.
Products range from herbal dietary supplements, actual food components in dosage form
such as capsules or tablets to beverages fortified with vitamins and genetically engineered
designer foods, functional foods, processed foods such as cereal, soup and beverages.
Functional foods, the most popular term among consumers are modified food or food ingredients
that may provide a health benefit beyond the traditional nutrients it contains.
Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80
billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to
consumer awareness of the links of diet and disease, aging population, rising health care cost and
innovations in food technology and nutrition.
With recent breakthroughs in cellular-level nutraceuticals agents, researchers, and medical
practitioners are developing templates for integrating assessing and assessing information from
clinical studies on complimentary and alternative therapies into responsible medical practice.
HISTORY AND ORIGIN OF NUTRACEUTICAL INDUSTRY
The term “nutraceutical” was coined in 1989 by the Foundation for Innovation in Medicine (New
York, US), to provide a name for this rapidly growing area of biomedical research.The term
nutraceutical was originally defined by Dr. Stephen, founder and chairman of the Foundation of
Innovation Medicine (FIM), New Jersey. Since the term was coined by Dr.Stephen, its meaning
has been modified by Health Canada which defines nutraceutical as: a product isolated or
purified from foods, and generally sold in medicinal forms not usually associated with food and
demonstrated to have a physiological benefit or provide protection against chronic disease.
Examples: beta-carotene, lycopene.
The concept of nutraceuticals is not entirely new, although it has evolved considerably over the
years. In the early 1900s, food manufacturers in the United States began adding iodine to salt in
an effort to prevent goiter (an enlargement of the thyroid gland), representing one of the first
attempts at creating a functional component through fortification. Today, researchers have
identified hundreds of compounds with functional qualities, and they continue to make new
discoveries surrounding the complex benefits of phytochemicals (non-nutritive plant chemicals
that have protective or disease preventive properties) in foods.
Nearly two-thirds of the world population takes at least one type of nutraceutical health product.
The use of nutraceuticals, as an attempt to accomplish desirable therapeutic outcomes with
reduced side effects, as compared with other therapeutic agents has met with great monetary
success. The preference for the discovery and production of nutraceuticals over pharmaceuticals
is well seen in pharmaceutical and biotech companies.
Historically, in India multiple laws and regulation prescribed varied standards regarding food,
food additives, contaminants, food colors, preservatives and labeling. India has recently passed
food safety and standard act 2006 –a modern integrated food law to serve as a single reference
point in relation to regulation of food products including nutraceutical, dietary supplements and
functional food. The food safety and standard act has needed to still make considerably
substantive with infrastructure and appropriate stewardship for it to match with international
standards of U.S. and Europe.5 A significant augmentation is necessary for act to have magnitude
of impact on India functional food and nutraceutical industry like the dietary supplements health
education act (DSHEA) 1994 has had on dietary supplement industry in U.S.
The US congress in 1990 defined a medical food as a “food which is formulated to be consumed
or administered orally under the supervision of a physician and which is intended for specific
dietary management of a disease or condition for which distinctive nutritional requirements
based on a recognized scientific principle established by medical evaluation”. Since the
introduction of nutraceuticals is very simple and risk free, many of the multinational drug firms
are shifting over to the nutraceutical manufacturing.
GROWTH OF NUTRACEUTICAL INDUSTRY
Nutraceuticals in the recent years have witnessed a tremendous increase in the interest among the
consumers due to their potential of providing health benefits. India is second largest producer of
the food (next only to china), with plethora of nutritive and therapeutic compounds whose value
is yet to be realized in modern market places. Although, there were multiple laws and regulations
covering the foods in India, but there was no single law that could have significantly regulate the
functional foods. In 2006, the Indian government passed Food Safety and Standard Act to
integrate and streamline the many regulations covering nutraceuticals, foods and dietary
supplements. The act calls for the creation of the Food Safety and Standards Authority (FSSA).
Once established, the FSSA will be charged with drafting rules and regulations for companies in
the food sector to be licensed by local authorities, and a system of checks and balances, including
product-recall procedures enforcements and penalties.
In recent years there is a growing interest in nutraceuticals which provide health benefits and are
alternative to modern medicine. Nutrients, herbals and dietary supplements are major
constituents of nutraceuticals which make them instrumental in maintaining health, act against
various disease conditions and thus promote the quality of life. The explosive growth, research
developments, lack of standards, marketing zeal, quality assurance and regulation will play a
vital role in its success or failure.
Nutraceuticals are gaining acceptance for their ability to address several diseases. Vitamins,
Minerals and Nutrients constitute about 85% of the market while antioxidants and anti-agents
account for 10% other segments such as herbal extracts occupy 5% of the market, globally. We
have considered nutraceuticals along with functional foods to estimate the total market of
nutraceuticals, for both the global and Indian market.
CLASSIFICATION OF NUTRACEUTICALS
Nutraceuticals is a broad umbrella term used to describe any product derived from food
sources that provides extra health benefits in addition to the basic nutritional value found in
foods. Products typically claim to prevent chronic diseases, improve health, delay the aging
process, and increase life expectancy.
There is minimal regulation over which products are allowed to display the nutraceutical term on
their labels. Because of this, the term is often used to market products with varying uses and
effectiveness. The definition of nutraceuticals and related products often depend on the source.
Members of the medical community desire that the nutraceutical term be more clearly
established in order to distinguish between the wide varieties of products out there. There are
multiple different types of products that fall under the category of nutraceuticals.
Nutraceuticals are non-specific biological therapies used to promote wellness, prevent malignant
processes and control symptoms. These can be grouped into the following three broad categories:
1. Substances with established nutritional functions, such as vitamins, minerals, amino acids and
fatty acids - Nutrients
2. Herbs or botanical products as concentrates and extracts - Herbals
3. Reagents derived from other sources (e.g. pyruvate, chondroitin sulphate, steroid hormone
precursors) serving specific functions, such as sports nutrition, weight-loss supplements and
meal replacements – Dietary supplements.
Nutrients:
The most commonly known nutrients are antioxidant, water and fat-soluble vitamins. Many
potential benefits have been attributed to antioxidant use in the form of dietary intake or
supplementation. Antioxidants, in general, may be useful in the prevention of cancer and
cerebrovascular disease. Beta carotene has been useful in reducing low density lipoprotein
oxidation and subsequent atherosclerosis. Those genetically predisposed to pancreatic cancer
have low serum levels of selenium; thus, it is assumed that supplementation with selenium may
help to prevent this condition. Those suffering from asthma and skin cancer have also been
evaluated with selenium for its potential use, although results have been inconclusive. Zinc is an
essential component of more than hundred enzymes involving digestion, metabolism and wound
healing.
Herbals:
Herbals are as old as human civilization and they have provided a complete storehouse of
remedies to cure acute and chronic diseases. The knowledge of herbals has accumulated over
thousands of years so that today we possess many effective means of ensuring health care.
Numerous nutraceuticals are present in medicinal herbs as key components.
Herbal extracts, including b-sitosterols (found in Saw Palmetto berry), cernilton (pollen extract),
and pygeum africum (African plum) have been clinically evaluated for use in the treatment of
benign prostatic hyperplasia. It has been found that common herbal treatment is in the use of
Echinacea for the prevention and treatment of colds and flu. A series of five placebo controlled
studies evaluating the use of Echinacea produced mixed results, which the authors attribute to
either the use of healthy volunteers, rather than patients, or the use of extracts that were not
standardized or chemically defined monopreparations.
Dietary supplements:
Dietary supplements have also been developed to manage a variety of diseases. For instance,
prepackaged, nutritionally balanced meals that meet the recommendations of national health
organizations influenzed multiple risk factors for patients with cardiovascular disease and
increased patient compliance with dietary restrictions
COMPANY PROFILE
Proalgen Biotech Ltd is a company promoted by team scientific & entrepreneurs with a vision to
develop innovative products from microbial sources.
They are committed to develop, manufacture & market natural ingredients, herbal extracts to
meet the demand of the functional & nutritional food industry for food fortification, dietary
supplement and food coloring, cosmetic preparations
“Our Mission is to be leader in natural ingredients & natural herbals to increase the standard of
human living by providing innovative, safe and quality nutrition”.
R & D FACILITY
The R & D Unit is located in India which forms backbone of our global presence. Our R & D
facilities are interdisciplinary which includes technical, marketing and new product services. It
is also instrumental in new process development for microbial sources. It continuously strives to
mark a new era of scientific advancement in the fields of natural products.
A team of scientist for process development and analytical research Modern scientific equipment
to carry out validation as per international standards and regulation
MANUFACTURING FACILITY
Proalgen Biotech Ltd is having its state-of-the-art manufacturing facility proximity to Chennai in
India. The well designed unit has significantly increased the capacity of producing 150 tons of
Carotenoids pure per annum and other herbs.
CUSTOMER
More than 120 companies from in the pharmaceutical as well as in Functional food industry are
served by Proalgen Biotech Ltd.
PRODUCTS
NATROTENE®
Natrotene ® contains predominantly Natural Betacarotene with traces of other caroteniods like
alpha carotene, Lutein and Zeaxanthin.
Natrotene® - Natural Mixed Carotenoids containing Betacarotene as per client choice
Source: Dunaliella Salina (Marine Algae)
Forms available: Powder, Oil and Direct Compressible powder
Strength: 2% to 30% in oil, 2 to 30% in powder and 2 to 20% DC Natrotene 30% oil
NATURAL BETACAROTENE
Betacarotene is a natural pigment found in yellow and green vegetables and fruits. Betacarotene
is a precursor of vitamin A. This means betacarotene can be converted by the body to vitamin A
as needed. Among the Carotenoids, beta-carotene is the most abundant and most efficient
provitamin A in our foods. Vitamin A cannot be synthesized by the body and must be supplied
through the diet. Vitamin A is found primarily in foods o animal origin, while beta-carotene is
found in foods of plant origin.
Application
1. It is used in vitamin supplementation because it is pro-vitamin A. It is most useful for
this purpose because betacarotene has the advantage of being non-toxic and well accepted
form.
2. Betacarotene has intense yellow-orange colour and can be added to various products
where its high pigment strength may be utilized. In this respect, there is a wide range of
applications for Natural betacarotene as
a. Nutritional supplement
b. Natural colour / Vitamin A enrichment for juice, drinks, concentrates
c. In cosmetics such as suntan lotion, face cream etc.,
d. Vitamin A supplement in animal feed; Natural colour / Vitamin A supplement for
egg, yolk, shrimp & hatchery etc.
Segment:
1. Pharmaceutical Manufacturers
2. Nutraceutical Manufacturers
3. Functional Food / Health Drink
4. Cosmaceutical
5. Animal Feed
TRUTEIN™
II - Trutein™ - Natural Lutein Free
Source: Marigold oleoresin
Forms available: Powder, Oil and Direct Compressible powder
Strength: 2% to 20% in oil, 2 to 20% in powder
TRUTEIN™ - NATURAL LUTEIN FREE
Lutein is a natural pigment of the Carotenoid family. It is widely found in nature, mainly in
vegetables and fruits. In the human body, Lutein is found in tissues such a liver, pancreas,
ovaries and testicles and in the macula, lens and retina of the eye. Just like other Carotenoids,
Lutein acts as an antioxidant, protecting cells against the damaging effects of free radicals
and/or as a filter in light sensitive tissues such as the eye macula, lens and retina.
Unlike B-Carotene, Lutein is not a Vitamin A precursor.
Lutein is not made in the human body and has to be obtained from food(preferably spinach,
kale, collard, broccoli, and peas). Nowadays, a Lutein is becoming an increasingly popular
active ingredient used in the nutritional supplements industry.
Application:
1. Eye Health
Lutein may; reduce the risk of age-related macular degeneration (AMD)
2. Skin Health
a. absorb blue light
b. quench the triplet state of photosensitizes
c. quench singlet oxygen and
3. Cardio Vascular Health
4. Women’s Health
Segment:
1. Pharmaceutical Manufacturers
2. Nutraceutical Manufacturers
3. Function Food
4. Cosmaceutical.
ALOE VERA
Aloe barbadensis, also known as Aloe vera is part of the Liliaceae plant family.Aloe is native to
East and South Africa and is grown in most subtropical and tropical locations, including Latin
America and the Caribbean.
General Information
There are over 500 species of Aloe, including Aloe perryi from Socotra Island or Zanzibar and
Aloe ferox from Africa.
Botanical Name: Aloe barbadensis
Common Name: Aloe vera, Curacao Aloe, Barbados Aloe, Lily of the Desert
Plant Family: Liliaceae
In 1500 B.C. Egyptians recorded use of the herbal plant in treating:
burns
infections
parasites
The fresh gel was used by Cleopatra to keep her skin soft and young.
Aloe was used by the Ancient Greeks, Arabs and Spaniards and is still used by hunters in Africa
to reduce perspiration and body scent. The Spanish carried Aloe From Europe to the New World
in South America and the Caribbean. Aloe barbadensis was introduced to the West Indies at the
beginning of the 16th century. Spanish missionaries in the west always planted Aloe around their
settlements and carried it on their journeys to aid the sickAloe was used extensively by American
herbalists in the 18th and 19th centuries.
Plant Constituents of Aloe vera
Aloe vera leaf contains more than 200 different constituents. The juice contains, on average,
more than 99% water.
Some constituents are:
Acemannan and other polysaccharides boost T-lymphocyte cells which help promote skin
healing and neutralize many of the enzymes responsible for damaging the mucosal wall
Aloe-emodin
Aloins, Barbaloin and Isobarbaloin
amino acids
amorphous Aloin
approximately 96% water
enzymes
essential fatty acids (anti-inflammatory).
essential oil
Galactomannans (long chain sugars derived from plants)
glycoproteins (protein-carbohydrate compounds that speed the healing process by
stopping pain and inflammation)
minerals
polysaccharides (a type of carbohydrate that stimulates skin growth and repair)
resin
vitamin C
vitamin E
Zinc
and mucopolysaccharides* [MPS] (long-chain sugars). Mucopolysaccharides [MPS] are found in
every single cell in the body.
The human body stops manufacturing its own mucopolysaccharides around puberty and from
then on must rely on outside sources.
Aloe latex contains:
anthraquinone glycosides (these molecules are split by the normal bacteria in the large
intestines to form other molecules called aglycones), the main one being aloin
Liquid Aloe latex
50-200 mg taken only once a day if being used as a laxative (discontinue when laxative
effect is achieved)
Action:
anti-inflammatory [an agent to ease inflammation]
anthelmintic [an agent that destroys or expels intestinal worms and/or parasites;
vermicide; vermifuge]
antibacterial [an agent that destroys bacteria; bactericide]
antifungal/yeast [an agent that destroys fungal conditions]
antimicrobial [an agent that destroys microbes]
anti-parasite effects [an agent that destroys parasites]
emmenagogue [an agent that promotes menstrual flow]
emollient [an agent used externally to soften and soothe]
purgative [an agent that produces a vigorous emptying of the bowels, more drastic than a
laxative or aperient]
vulnerary [a healing application for wounds]
Usage of Aloe vera
The bitter yellow juice found between the gel and the outer skin of the leaf is dried and used as a
laxative.
Medicinal Part used: The leaves, the fresh leaf gel and latex
Aloe latex is the sticky residue left over after the liquid from cut Aloe leaves has
evaporated
Aloe vera extract is made by pulverizing the whole leaves of the plant
Aloe juice and gel is made from the inner leaf (most commonly used for minor cuts and
burns)
Old legends say growing an Aloe vera plant in the kitchen will:
guard against evil
help prevent burns and mishaps while cooking
prevent household accidents
USES OF ALOE VERA
WORK DONE & EXPERIENCE
This internship taught me so much, right from an introduction to who a client is, how important
they are to the business, the need for proper branding, the need to understand the market etc.! I
was welcomed by the office staffs and was briefed about the working of company, what they
have been doing in the years so far, what they have achieved so far in this industry, where they
stand today in this industry and also as to whom I was supposed to report on a daily basis, my
check in and check out time etc. My mentor acted more like a friend to me, suggested whenever
change was needed and kept improvising my work.
IN-HOUSE TRAININGS
SESSION 1: MARKET & MARKETING
TOPICS COVERED:
Basics of marketing & market
Type of markets
Brief introduction to nutraceutical industry, Company & its products
B-B & B-C business – Nature of company with respect to this.
MY EXPERIENCE:
This session was yet another platform for me to widen my knowledge in the field of marketing, I
could test myself as to know much I was familiar with marketing terminologies and about my
awareness about the other products in the market. My mentor briefed me about marketing and
the different types of markets like the consumer market, industrial market etc and explained in
detailed the difference between industrial and consumer market. A brief introduction was given
about the company, its departments, their work and about its products and explained about them
with samples.
From the session I could get a clear understanding of the difference between a B-B business and
a B-C business. My mentor explained the concepts with simple examples and thus it was very
informative to me as I have never heard so much facts and information about industrial
marketing and I thoroughly enjoyed the learning.
SESSION 2: BRANDING, BRAND PROMOTION & BRAND DEVELOPMENT
TOPICS COVERED:
Basics of branding
Procedure to get brand registered –Trademark & rights
Need for branding & Advantages of branding
The Differences in branding consumer and industrial products
Customer’s perception on branding
Labeling –necessities
Brand requirements
MY EXPERIENCE:
This session was the most interesting session as branding was a topic that interested me the most!
The concept of brand, branding was briefly explained with examples. The crux of this session
was upon the need and importance of branding in the present world due to increasing consumer
needs and wants. As the producer of the product, it is of high importance to let the consumers
know the details of the product. The customer requirements like the information, elegance in
packing and labeling was explained in detail.
With respect to industrial marketing, there was not much need for packing labeling etc as the
dealers demanded quality products to nicely-wrapped products. The procedure of registering the
mark etc was also briefed in this session. This session totally enlightened me upon branding and
I know how important branding is for the products and how it should be done to attract
consumers.
SESSION 3: CLIENT SERVICING
TOPICS COVERED:
Client servicing
Handling of clients
Need for delivering products at best quality and price as committed earlier.
Converting a lead into a client
Client & customer.
Premium product & commodity.
Ways to serve the client and need to keep him satisfied.
MY EXPERIENCE:
This session briefed me about the intricacies involved in client servicing, although I was familiar
with what client servicing was. I understood who client are, how important they are, how we are
supposed to handle them, how much clients participate in the process and the need to keep them
satisfied, it thus gave me in-depth knowledge of the subject. Difference between a client &
customer and Premium product &commodity were also explained. Satisfying the clients and
keeping them happy and loyal is one of the greatest challenge that companies face and by
delivering best quality products at affordable prices with dedication and commitment, clients can
always be acquired and served best.
OTHER EXPERIENCES:
This internship has inculcated concepts through working and has thought me perfection and
punctuality and the need to be confident in what ever we do. A Special thanks to my mentor
MR.ShriKarthick, who has been a pillar of support and has provided guidance and support when
ever needed. There are something’s in life which can never be taught by anyone, but will remain with us
for life time.Proalgen has given me lots of such moments and experiences that I can carry all through my
life
COLLECTION
OF
MARKET INFORMATION
The second type of work given to me was the collection of market information of the aloe vera
products in the market. I had to visit organized, unorganized retail outlets, supermarkets and
specialty stores like health & glow to know about the various companies that sell aloe vera
products in different forms.
MARKET INFORMATION
ALOE VERA PRODUCTS IN THE MARKET
SR.
NO
NAME COMPANY FORM REMARKS
1. Pearls of beauty Ayur herbals Cream Face cream
2. Aloe vera Magique-
Anti ageing
Ayur herbal Cream Anti ageing
3. Aloe vera Magique-
Anti wrinkle
Ayur herbal Cream Anti wrinkle
4. Aloe vera Magique-
Under eye gel
Ayur herbal Cream Under eye gel
5. Ayur herbal -Cleansing
milk
Ayur herbal Cleansing milk Cleansing milk
6. Aloe vera magique -
Frequent use shampoo
& Conditioner
Ayur herbal Shampoo Frequent use
shampoo &
Conditioner
7. Herbal massage cream Ayur herbal cream massage cream
8. Herbal cold cream Ayur herbal cream cold cream
9. Aloe clay spread Ayur herbal spread clay spread
10. Aloe fruitamin bleach
cream
Ayur herbal cream fruitamin bleach
11. Aloe fruitamin cream Ayur herbal cream fruitamin Cream
12. Aloe lavender body
lotion
Ayur herbal Lotion lavender lotion
13. aloe Vera anti dandruff Banjaras Shampoo anti dandruff
14. Multan with aloe vera Banjaras Cream Face gel
15. Under-eye (aloe Vera &
green tea)
Banjaras lotion Under-eye
16. ubtan with aloe Vera Banjaras Cream Cream
17. Vivel Satin Soft ITC Soap Soap
18. Banjaras face pack Banjaras Powder General face
pack
19. Banjaras all purpose
cream
Banjaras Cream Multi – purpose
cream
20. Banjaras moisturizer gel Banjaras Gel Moisturizing Gel
21. Aloe & Chamomile
scrub
Vedic Cosmoticals Scrub Scrub
22. Aloe & Chamomile
moisturizer
Vedic Cosmoticals Moisturizer Moisturizer
23. Aloe & Chamomile
toner
Vedic Cosmoticals Toner Toner
24. Vaseline aloe cool &
fresh moisturizing lotion
Hindustan Unilever Lotion Moisturizing
lotion
25. Aloe moisturizer Hindustan Unilever Moisturizer Moisturizer
26. Maharaj agro products -
Aloe soft
Maharaj agro products Aloe gel
&moisturizer
Gel &moisturizer
27. Maharaj agro products -
Shampoo( Regular & 3
in one)
Maharaj agro products Shampoo Regular & 3 in
one Shampoo
28. Maharaj agro products -
Facial gel
Maharaj agro products Facial gel Facial gel
29. Maharaj agro products-
Face masque
Maharaj agro products Cream Face masque
30. Maharaj agro products-
Moisturizing lotion
Maharaj agro products Lotion Moisturizer
31. Maharaj agro products-
Face cleanser
Maharaj agro products Cleanser Cleanser
32. Grean leaf pure aloe
vera cream
Brihans natural product Cream Aloe vera cream
33. Aroma magic aloe vera
sun screen gel
Aroma magic Gel Sun protector
34. Blossom Kochar glow
face pack
Blossom Kochar Powder Face glow
35. Aloe hydra moisturizer
gel
Lotus herbal Gel Moisturizer
36. Biotech aloevera
protective cream
Bioaloe vera Cream Protective cream
37. Aloe Soap Health & glow Soap Aloe soap
38. Nourishing skin cream Himalaya herbals Cream Skin Nourisher
39. Aloe fresh hydrating Hindustan Unilever Lotion Lotion
40. Kara sunscreen wipes Aditya birla groups Tissues Sun wipes
41. Herbal wound healer Team eubio care.- Cream Wound healer
42. Aloe vera antacid Maharaj agro limited Antacid
43. Aloe vera health drink Maharaj agro limited Health drink Health drink
44. Aloe vera sugar free
health drink
Maharaj agro limited Health drink Sugar free Health
drink
45. Aloe vera gel Maharaj agro limited Gel Gel
46. Aloe vera thick liquid Maharaj agro limited Thick liquid Thick liquid
47. Aloe vera thick gel Maharaj agro limited Gel Gel
48. Nourishing baby oil Himalaya herbals Oil Baby oil
49. Diaper rash cream Himalaya herbals Cream Diaper rash
cream
50. Gentle baby wipes Himalaya herbals Wipes Wipes
51. Protein shampoo Himalaya herbals Shampoo Shampoo
52. Protein Conditioner Himalaya herbals Conditioner Conditioner
53. Gentle face wash Himalaya herbals face wash face wash
54. Gentle exfoliating face
wash
Himalaya herbals face wash face wash
55. Face moisturizing lotion Himalaya herbals lotion moisturizing
lotion
56. Acne & Pimple cream Himalaya herbals cream Acne & Pimple
57. Anti wrinkle cream Himalaya herbals cream Anti wrinkle
58. Fairness face mask Himalaya herbals face mask Fairness
59. Fairness cream Himalaya herbals cream Fairness
60. Smoothing foot scrub Himalaya herbals Scrub foot scrub
61. Aloe vera dry skin
cleanser
Aroma magic
blossomkochar
Cleanser dry skin cleanser
62. Aloe vera sunscreen gel Aroma magic
blossomkochar
Gel Sunscreen gel
63. GreenLeaf Pure Aloe
Vera Skin Gel
Brihans natural
products
Gel Skin Gel
64. Aloe Face Wash
Gel (with turmeric
extract)
Brihans natural
products
Gel Face Wash Gel
65. Smoothing foot scrub Himalaya herbals Scrub foot scrub
66. Organic Aloe Vera
Enzyme
Bio vera Enzyme Organic Enzyme
67. Organic Aloe Vera
Ready To Drink
Bio vera Powder Ready To Drink
68. Organic Aloe Vera Jam
Spread
Bio vera Jam Aloe Jam spread
69. Organic Aloe Vera Tea Bio vera Tea Aloe tea
70. Organic Aloe Vera Tart Bio vera Tart Aloe tart
71. Organic Aloe Vera
Flower Extract
Concentrate
Bio vera Extract
Concentrate
Aloe Vera
Flower Extract
72. Organic Aloe Vera Pulp
Concentrate
Bio vera Pulp Concentrate Pulp Concentrate
73. nibhara - aloe vera hair
oil
Arasan phosphates
private limited
Hair oil Hair oil
75. nibhara -aloe vera clear Arasan phosphates Clear shampoo Clear shampoo
shampoo private limited
76. Aloe Vera Herbal
Shampoo
Arasan phosphates
private limited
Herbal Shampoo Herbal Shampoo
77. Aloe Vera Soap Arasan phosphates
private limited
Soap Soap
78. Aloe Vera Pigmentation
Cream
Arasan phosphates
private limited
Cream Pigmentation
Cream
79. Aloe Vera Pimple
Cream
Arasan phosphates
private limited
Cream Pimple Cream
80. Aloe Vera Face
Cleanser
Arasan phosphates
private limited
Cleanser Face cleanser
81. Aloe Vera Facial Gel Arasan phosphates
private limited
Gel Facial gel
82. Aloe Vera Multi-
Purpose Gel
Arasan phosphates
private limited
Gel Multi-Purpose
Gel
83. Aloe Vera Sun Block
Cream
Arasan phosphates
private limited
Cream Sun Block
Cream
84. Aloe Vera Moisturizing
Cream & Honey Dew
Moisturizer
Arasan phosphates
private limited
Moisturizer Moisturizing
Cream & Honey
Dew Moisturizer
85. Aloe Vera Face Pack Arasan phosphates
private limited
Face pack Face pack
86. Aloe Vera Fairness
Cream
Arasan phosphates
private limited
Cream Fairness cream
87. Aloe Vera Juice Arasan phosphates juice Juice
private limited
88. Aloe Vera Wound
Cream
Arasan phosphates
private limited
Cream Wound cream
89. Aloe Vera Foot Cream Arasan phosphates
private limited
Cream Foot cream
90. Aloe veradrink Naval herbals Drink Drink
91. Aloe vera hair oil Naval herbals Oil Hair oil
92. Aloe vera bathing soap Naval herbals Soap Bathing soap
93. Aloe vera pure extract Naval herbals Aloe extract Aloe extract
94. Doy Care Aloe Vera
Soap
Doy care Soap Aloe soap
95. JOHNSON'S Baby
Lotion with Aloe Vera
& Vitamin E
Johnson & Johnson Lotion Baby lotion
96. Eternal Alovera Soap
With Scrub
lass Soap with Scrub Aloe soap &
scrub
97. Besure Aloe Vera Body
Massage Cream
Besure healthcare Cream Body massage
cream
98. Besure Aloe Vera Hair
Gel
Besure healthcare Gel Hair gel
99. Aloe vera lip treatment The body shop Gel Lip balm
100. Aloe body butter The body shop Gel Body gel
CONCLUSION:
Aloe vera, also known as the medicinal aloe, is a species of succulent plant that is being used in
herbal medicine. Aloe vera as a product is being used by almost everybody either directly or
indirectly due to its various uses like treating burns, skin rashes, and insect bites ,repairing skin
damages, and is also used in cosmetics for its soothing and healing properties. Aloe vera extracts
are useful in the treatment of wound and burn healing, diabetes and elevated blood lipids in
humans. Aloe vera is also available in various forms like gel, juice, cream, lotion, powder etc to
suit every individual’s requirement. An aloe vera product in India has a lot of scope in India as
products can be made in powder form, liquid or in gel form according to client requirements.
Thus the company can also diversify their product line (Aloe vera products) with the market
information provided to them from this report.
CONCLUSION
This Internship training provided to me was an enriching once in life time opportunity. This
internship training taught me exactly how a formal organization functions, the work they do etc.
I was trained in branding & client servicing and thus I understood how important it is to hold
back the old clients, need to satisfy the clients, how we are supposed to handle them, client’s
participation etc. I also understood the need for proper branding of products, the need for proper
appearance, packing &labeling and how important branding is for a product.
This internship taught me what the external environment was, how people should be in their
work place. It also showed me the importance of adapting oneself according to the external
environment. It developed my confidence, my communication skills which will definitely
contribute for my future endeavors.
The suggestions and work taught by my mentor has molded me to be competent enough to face
this competitive corporate world the training has inculcated in me the concepts of branding &
client servicing and other related areas and I am confident to handle and satisfy the clients. This
exposure provided to me by the company was an enriching ever valued part of my life.
To conclude, Proalgen Biotech has equipped me with confidence and market skills, thus has
molded me to face the corporate world. . I thoroughly enjoyed this learning process. !