Christina CaamanoVictor NelsonCorinne White

October 16, 2009

Emerging Technology:

Internet Video

AgendaDefine internet video

Outline basic steps & underlying technologies

Explain value internet video brings to Business

Describe developments in the technology

Examples of tools and business use

How business value propositions are expected to improve

Internet Video: Basic Steps

Capture the image and sound electronically

Compress the signal

Store the signal for later delivery

Transmit the signal to whomever wants it

Receive and Display the video and sound

Uses and Value of Internet Video

Teleconference

*Person-to-person (or group) video “phone call”

Video streaming of live events *Closer to the “being there” experience

Content delivery *Virtually access what used to require physical delivery

Benefits of using these tools include: cost savings time savings environmental conservation

Select Technology Developments

CaptureHigh quality camcorders cross the $200 barrier

CompressH.264 is widely deployed (e.g., Blu-Ray), and use will increase

StoreP2P stores video files close-by for faster access

TransmitFiber optic cable that you can deploy in existing buildingsYour network connection will be 10 times faster with 10 GbEUpgrading a very old laptop will give you a 10 times faster

wireless connection (with IEEE 802.11n)LTE from Verizon Wireless (and other companies) is around

200 times faster than EV-DO

ReceiveOrganic LED screens are faster, more colorful, and use less

power

Select Technology Developments

Using Internet Video: Webcasting

Webcasting is ideal for conducting online events for various business initiatives:

o Webinarso Podcastso Continuing educationo Product announcements and demonstrationso Global brand launcheso Town hall meetings and electionso Sporting events o And more…

Company You Should Know #1

Ustream.com

- Users can watch streams live - Users can upload their videos - Allows user interaction - Voting in polls, rates, chat, etc - Access via mobile devices - Builds community - Social networking accessible

Broadcast and watch video LIVE!

Company You Should Know #1

Ustream.com

Business Applications:

- Marketing, Advertising and Public Relations outlet

- Online Education, Personals, News and Entertainment,

Conferences and Audio Visual Production

-Political use during 2008 election

- Participate in social networking and business discussions

Company You Should Know #2

Pure Digital Technologies

- Internet Video sharing - Enables Social networking - Captures Video while not connected to network - Pure Digital – video sharing site

An Internet Video Sharing Device – changing the world with video

Company You Should Know #2

Pure Digital TechnologiesBusiness Applications:

- Businesses can house online training, product demos, etc for use

- Cost effective way for small businesses to use video online

- Reporting events as they happen in the world

- Storytelling tool for business use internal and external

Company You Should Know #3

ON24.com

- Live or On demand - Measures success - B2B Rich Media content - Demand Generation - Online event and show platform - Online discussion available - As of 2006 ON24 produced over 100,000 successful webcasts

Providing virtual event solutions for Businesses

Company You Should Know #3

ON24.com

Business Applications:

- Measures and ensures event success

- Lead generator

- Podcasts and Banner casts

- Life Sciences, Education, Government and Publishing focus

- Online events save money, time and environmental resources

WEBCASTINGAudio podcasts

Video podcasts

Enhanced podcasts

Banner cast:Embeddable Rich Media for Promotions

Company You Should Know #4

BOXEE.tv

“Like TV, except with your own programming”

- Free software download - Consolidates your entertainment - Updates Twitter - Laptop or HDTV compatible - Scans all your media folders - Open source program - On demand - Music, Video, Photos - any media

Company You Should Know #4

BOXEE.tv

Business Applications:

- Reach customers online

- Marketing, Advertising and Public Relations outlet

- Alternative to TV medium

- Participate in social networking

Company You Should Know #5

Quantcast.com

“Measure and organize online audiences”

- Measure online results for businesses - Partnership with Tivo for cross-platform media analysis - Sources leads based on actual results - Detailed market analysis - Quantifies results on marketing spend

Company You Should Know #5

Quantcast.com

Business Applications:

- Measure results of online video

- Organize results, know your online video customer better

-Source valuable business leads

- Result: businesses will make a more informed decision when

deciding what online media / efforts to deploy

Company You Should Know #6

Kyte.comA Platform for video content - online and mobile

- Live and On Demand content

- Both online and mobile use

- Builds communities

- Integrates with social networking

- Internal and External business uses are possible

Company You Should Know #6

Kyte.comBusiness Applications:

- Use video as a tool for marketing, HR, announcements, etc

- Improve online customer reach

-Use social networking tools

- Build and Reach an online audience

- Build internal business online use

Company You Should Know #7

Justin.tvLargest online community to broadcast, watch and interact with live video

- Real-time connections created

- 35 million unique visitors monthly

- 1,000,000 channels broadcasting live video

- Builds communities

- Integrates with social networking

Company You Should Know #7

Justin.tvBusiness Applications:

- Use online video as a tool for Marketing, Ads, Announcements,

Product demos, etc

- Improve online customer reach

- Use social networking tools

- Build and Reach an online audience

- Broadcast your business

- Create your business “channel”

Company You Should Know #8

Vbrick.comA Complete End-to-End IP Video Solution

- Captures Video online

- Transports your video online to anyone

- Plays video on computers, TV, mobile telephones and other devices

- Record and Store your videos

Company You Should Know #8

Vbrick.comBusiness Applications:

- Use online video as a tool for Marketing, Ads, Announcements,

Product demos, etc

- Improve online customer reach

- Use social networking tools

- Build and Reach an online audience

•Government Video Streaming for Surveillance & Monitoring•Government Video Streaming for Digital Signage•Government Video Streaming for TV & Video Distribution•Government Video Streaming for Training & Education•Government Video Streaming for Meeting & Event Broadcasts•Government Video Streaming for Web 2.0 Marketing•Government Video Streaming for Video Conferencing Streaming

CONCLUSION

From Media & Entertainment

Reaching Across Industries

Internet Video Reaches Business Customers and Builds Value

Affecting your business

performance