Internet sleuthing: Gathering the intelligence required to beat the competition - Martijn Bejik
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Your Web Analytics Assets Internet Sleuting: Gathering the Intelligence Required to Beat the Competition October 19 th 2011 A4U Expo London – Martijn Beijk – Business Consultant Digital Analytix
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Transcript of Internet sleuthing: Gathering the intelligence required to beat the competition - Martijn Bejik
Your Web Analytics Assets
Internet Sleuting: Gathering the Intelligence Required to Beat the Competition
October 19th 2011A4U Expo London – Martijn Beijk – Business Consultant Digital Analytix
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Martijn BeijkBusiness Consultant Digital Analytix
5 years of international experience in online marketing
Co-author of books on SEO and Conversion Rate Optimization
Lecturer at universities in the Netherlands
Blogger at State of Search
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comScore: A Digital Business Analytics Company
Audience Measurement:
– Web, Mobile, 4 Screen
Vertical Market Solutions
Campaign Planning
Campaign Validation
Ad Effectiveness:
– Creative Optimization
– Branding & ROI Impact
– Digital & Cross Media
Network Optimization & Capacity Planning
Customer Experience & Relationship Management
Market Intelligence Solutions
AUDIENCE ANALYTICS
ADVERTISING ANALYTICS
WEB ANALYTICS
MOBILE & NETWORK ANALYTICS
Digital Analytix™
V1011
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How do you measure performance?
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Web Analytics Tools
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What is Web Analytics?
In order to do business effectively on the web
you need to refine and optimize
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How many of you
store affiliate ecommerce transactions
into your web analytics tool?
7
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Performance Silos
Measuring performance
Your Web Analytics Vendor
Your campaign information
Your per page $-index value
Your data warehouse
Your affiliate network / tracking system
Your affiliate campaign information
Trackback
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Do you know who your audience is?
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Getting to know your audience
On-site survey
Your email newsletter profiles
Use ad planner tools
Build relationships
Knowing your audience is a competitive advantage!
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What are your competitors doing?
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Web Analytics Solutions Profiler (WASP)
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Ghostery: BA.com
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Have a closer look at your competitor’s source code
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And their HTTP headers using HTTPFox
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Webpagetest.org - compare Pagespeed vs competitors
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Tips on improving Page Speed
http://slidesha.re/jzXTTy
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Web Analytics Health Clinic
The Hidden Power of Web Analytics
Learn more on how to ‘spy’ on your competitors!
14.00 - 16.00
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