Stefany MooreSenior Editor, Research

May 9, 2013

Internet Retailer

Where the Underdogs Rule

SOCIAL MEDIA 300

• Ranked by Percentage of site traffic from social networks

• Includes Direct Sales $ from Social Channels

• Operating data: conversion rates, average ticket

• Engagement metrics

• Social commerce executive names

Internet RetailerSOCIAL MEDIA 300

E-Retail’s Social Commerce Leaders

• $1.6 billion in 2012 direct social commerce sales (Less than 1% of total U.S. e-commerce sales)

• For once, Amazon is NOT at the top of the rankings

• No major retail chains at the top

• The leaders are young, web-only merchants with less than $30 million

• The leaders are also some of the fastest growing in online retail

Key findings

• Social is still very new and confusing for retailers

• Social conversion rates depend the merchant

– 37% says higher– 24% say lower– 10% say same– 29% Don’t Know?

Other Key Findings

• 1/3 of 2012 sales from Facebook

• Social Login

• Cash for sharing

• Brand building stars

Fab.com: A site “Built on Facebook”

• $200,000 in Facebook ads

• $10 million in social commerce sales

• 110% Engagement

• Step-by-step process for building a loyal network of Fans that spend money

PetFlow.com: Viral leaders

Conclusion

If you build it, they will

come

Stefany Moorestefany@verticalwebmedia.com

@StefanyMooreIR

(312) 572-6282