Internet of Things. Trends.
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Transcript of Internet of Things. Trends.
INTERNET OF THINGS
TRENDS
TRENDS?
Radio has no future Sir William Thomson, mathematician and physicist
Television won't be able to hold on to any market after the first six months. People will soon get tired of staring at a plywood box every night
Darryl Zanuck, executive at 20th Century Fox
1897
1946
Nuclear-powered vacuum cleaners will probably be a reality within 10 years
Alex Lewyt, president of Lewyt vacuum company
Two years from now, spam will be solved
Bill Gates, founder of Microsoft
1955
2004
TRENDS+
SCENARIOS
WHAT IS INTERNET OF
THINGS
global data field
interconnected
linked devices
sensors
things on the internet
sea of data
“nervous system”
IBM
billions of connected devices
network of networks
intelligent conections
people + process + data + things
connected objects
CISCO
social network of things
connected home
connected cooktop
connected microwave
connected carpet, of course
connected oven
ERICSSON
Uniquely identifiable objects (things) and
their virtual representations in an
Internet-like structure.
Wikipedia
Distributed Computation +
Pervasive Networking +Automatic Identification
+Cheap
= Internet of Things
Mike Kuniavsky, PARC
PHYSICAL+
DIGITAL
The New Aesthetic
1. TRENDING UP2. TRENDING DOWN
3. SCENARIOS
1. TRENDING UP
1981 1984 1989
Xerox Star 8010 First office laser printer
HP LaserJetFirst desktop laser printer
HP LaserJet IIPFirst sub-$1,000 laser printer
Back in time...
1981 1984 1989
Back in time...Adoption Rate
PRINTERNET OF THINGS
3D PRINTING
1988 2005 2009
3D System SLA 250 The first 3D printer available to public
Z Corp Spectrum Z510The first high-definition color 3D printer
MakerBot Cupcake CNCOpen source 3D DIY printer
PRINTERNET OF THINGS
1988 2005 2009
PRINTERNET OF THINGS
$187 000 $ 49 900 $ 1000
“Hardware is becoming much more like
software”Eric von Hipple, MIT
AMBIENT AND
EMBEDDED
29
VISION
Nest
WeMo
31
BLUETOOTH LE
7 nodesapp+accessory
32
ZIGBEE
energy harvesting
CoAPLight weight HTTP
WEARABLEAPPCESSORIES
40
DO ONE THING WELL
BIG DATA
150 MILLION SENSORS
40 MILLION DATA POINTS PER SECOND
1 BILLION PEOPLE
2.7 BILLION LIKES PER DAY
SENSOR FUSION
FOUR-WHEELED TABLET
FROM ABS TO APPS
FROM DETROIT TO CES
50
NVIDIA
TESLA
“Look back twice as far as you look forward”
Paul Saffo, Discern Analytics and Stanford University.
“The past does not repeat itself,
but it rhymes” Mark Twain
2. TRENDING DOWN
1994 2002 2006 20101998
Netscape Microsoft
100%
80%
60%
40%
20%
Back in time...
“The most hyped of the new concepts during the Internet
boom was first mover advantage,
when being the first to enter a market was seen as synonymous
with wining leadership of it.”
Kieran Levis, “Winners and Losers: Creators and Causalities of the age of the Internet”
REALITIES OF AUGMENTED REALITY
1968 1998 20092004
VALUE
DESIGN
BUSINESS MODELS
RFID & NFC
APP + ACCESSORY
Recognize the hype
Understand the hype cycle and maturity
Timing is important
3. SCENARIOS
“… the entire earth will be converted
into a huge brain”Nikola Tesla, 1904
“Thanks to radio
1910: OPEN
“It is inconceivable that we should allow so greater
possibility for service, for news, for entertainment, for education and for vital
commercial purposes to be drowned in advertising
chatter”
Herbert Hoover, First National Radio Conference, 1922
First Radio Advertisement
1920: ADVERTISING
1930: CLOSED
B2B
SMARTMETER
CONNECTEDCOWS
78
CONNECTEDTREES
SMART CITIES
$322b in China
B2C
SMART ENERGY
82
SMART ENERGY
SMART HEALTH
SMART HEALTH
SMART HOME
86
CONNECTED LIVING ROOM
WALLED GARDENS
OPEN DATA
PRIVATE CLOUDS
PRIVACY AND SECURITY
HACKATHON-FRIENDLY
Usman Haque: Why you shouldn’t care
about securing the Internet of things just yet
Usman Haque: Why you shouldn’t care about securing the Internet of things just yet
INTERACTION
FAMILIARTouch + App + Service Run your world by
smartphone
NEWLeap Motion Smart Pause
NATURALGlow Cap
Complex systemscannot be predicted
Future scenarios expand the mindset and help better
decisions today
Monitor which scenario starts to unfold
TAKE AWAY
98
THINK BROAD
MAKE IDEAS HAPPEN
THANK YOU
@baraevfacebook/ilya.baraev.1
Ciarán Harris iQ Content
Christian Del Rosso SelfLoops
Daniel Peterson Vilhelm
James Reilly Smartifier / Aalto
Kimo Boissonnier Tuliotus
Peter Bryer peterbryer.com
Ramine Darabiha Rovio
Risto Pirhonen LeadIn
Timo Heikkilä Consumer insight & trends expert
Ville Tikka Wevolve
Big thanks to:
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USA: Copyright Act of 1976, 17 U.S.C. § 107Finland: Tekijänoikeuslaki 22§ (24.3.1995/446)Sweden: Upphovsrättslagen 8 §, Upphovsrättslagen 22 §, Upphovsrättslagen 23 § Commonweath of Nations: Fair Dealing prinicipleOther jurisdictions with similar limitations and exception to the exclusive copyright.
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