Internet of Things research at IDC
Transcript of Internet of Things research at IDC
Internet of Things research at IDC
January 2016
IoT as an Industry Construct
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Battle of the Buzzwords: M2M versus IoT versus IoE
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Machine to Machine
M2M
A device…that captures an event…
transmits it over a network…to an application….
that translates it into meaningful information.
Internet of Things
IoT
A network of uniquely identifiable “things”
that communicate without human
interaction using IP connectivity
Internet of Everything
IoE
Bringing together the people, process, data, and things to make networked
connections more relevant by turning information
into actions.
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Where does IoT fit in IDC research?
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Source: IDC
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The 3rd Platform has created the underpinnings
for digital transformation.
IoT is part of every conversation.
Third Platform technologies are fueling IoT investments
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IoT creates an ecosystem … with industry specific implications
Overview of IoT Programs & Team
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Core Internet of Things research team
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Program Management
John Gole
Research Director
Telecoms, Mobility & IoT IDC CEMA
Ina MalatinskaM2M side of IoT
Milan Kalal
Program Manager
Internet of Things IDC CEMA
Central and Eastern Europe Team
Nino Giguashvili IoT in Healthcare
Martin Kuban IoT in Manufacturing
Mark YatesIoT in Government
Hana Chmelova IoT in Retail
Wale Babalola IoT in MEA &Turkey
Laszlo TothIoT in Hungary
Tomasz Sloniewski IoT in Poland
Elena SemenovskaiaIoT in Russia
Middle East and Africa Team
Paul Black,Telecoms inMEA &Turkey
Madalin Lazarescu IoT in Romania
Fatma OzdemirIoT in Turkey
How do we engage with clients?
Advisory services
• Subscription programs covering specific topical areas, providing access to analysts along with reports and data
Multi-client studies
• Customized research studies conducted for a small group of clients
Custom consulting projects
• Unique research-based engagements for single clients
Integrated marketing services (Go-to-market)
Conferences and events
• IDC conferences
• Custom events
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IDC IoT Products – CEE & MEA
1) MARKET SIZING
Internet of Things Spending by Vertical Market
2) MARKET ANALYSIS
Internet of Things Ecosystem and Trends
3) EVENTS
IDC’s Main IoT programs
IoT Spending Guide by Vertical Market
Focus on analyzing the IoT opportunity from an industry/use case perspective
Primary deliverable is a market sizingand forecast of IoT opportunity for:
2 regions
11 countries
10 industries
40+ use cases
12 technology categories
2 data deliverables per year
IoT Ecosystem & Trends
Definition and taxonomy of the IoT ecosystem
Regional and ecosystem technology breakouts – forecast for the IoT market
Analysis of technology components
Competitive analysis and strategic guidance
Survey on IoT adoption, preferences & deployments
Regional and technology trends driving adoption
2 forecast updates a year
10+ documents annually
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IoT Spending Guide: Program Overview
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Guide to help technology vendors, industry planners
and market analysts:
•Define Internet of Things from an IT and a process perspective
•Size the IoT opportunity by region, country, industry, use case and technology
• Identify market drivers impacting IoT growth
•Clarify how IoT relates to the machine-to-machine (M2M) IT market
Key Questions Answered:
•Which use cases represent the best opportunity?
•How will IoT spending vary by region, country, and industry?
•How will the IoT market grow over the forecast period by industry and use case?
•Which vertical markets will show greater growth and IT market opportunity by use case?
Deliverables:
•2 Data deliverables per year, Market size and Forecast
•Pivot table with interlocked country, industry, use case, technology data
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IoT Spending Guide: Coverage (CEE, MEA & Turkey)
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Dimensions
• Country
• Industry
• Use case
• IT Spending by Technology
Countries
• Czech Republic
• Hungary
• Poland
• Romania
• Russia
• Rest of CEE
• Saudi Arabia
• South Africa
• Turkey
• UAE
• Rest of MEA
Technologies
• Hardware:Modules/Sensors, Servers, Storage, Security Hardware
• Software: IoT Purpose Built Platforms, Analytics, Security Software
• Services: IT Services, As-a Service
• Connectivity
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Industry Use Case
Consumer Home Security/ Home Monitoring
Personal Wellness
Smart Appliances
Cross Industry Connected Vehicles (security, emergency, infotainment, V2V/V2I adv. solutions)
Smart Buildings
Staff Identification
Government Automated Public Transit
Environmental Monitoring Detection
Parking Management
Public Infrastructure Asset Management
Public Safety and Emergency Response
Traffic Management (incl. tolling)
Traveler Information Systems
Healthcare Clinical Care
Remote Health Monitoring
Telehealth Systems
Insurance Insurance Telematics
Resource Indust. Agriculture Animal Tagging
Industry Use Case
Manufacturing Food Traceability
Maintenance & Field Service
Manufacturing Operations
Production Asset Management
Retail Connected Vending Machines
Digital Signage
In Store Consumer Digital Offers / Personalized Promotions
NFC Payment / Shopping
Omni-Channel Operations
Telco Telecom Field Services
Telecom Grid Maintenance
Transportation Air Traffic Monitoring
Airplane GPS Positioning (ADS-B)
Fleet Management
Freight Monitoring
Utilities Smart Grid (Electricity) – Metering
Smart Grid (Electricity) – Other
Smart Grid (Gas) – Metering
Smart Grid (Gas) – Other
IoT Spending Guide: Use Cases – Nov’15
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More than 3,300,000 data points.
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• Provides a steady stream of research on the IoT opportunities and trends.
• Helps you address your planning, positioning, and partnering needs.
• Dives deep into market trends both horizontal and vertical.
• Overall ICT market size and forecast for IoT in CEE, MEA& Turkey
• IoT revenue opportunity by country, industry, and use case across CEE, MEA & Turkey
• Taxonomy of the evolving IoT ecosystem
Markets and Subjects Analyzed
• The evolving IoT ecosystem
• Successful IoT implementations
• Specific vertical and horizontal IoT solution markets
Key Questions Answered
• What is the 360-degree view of IoT in CEE, MEA & Turkey? How will the ecosystem develop, and where will traditional ICT vendors fit within it?
• How big is the IoT opportunity in CEE, MEA & Turkey, and how fast will it grow?
• How should the IoT market be segmented, and which vendor types will be best placed to benefit?
• Which industries and solutions will lead IoT adoption?
Central & Eastern Europe, Middle East and Africa,Turkey Internet of Things Ecosystem and Trends
IDC Continuous Intelligence Service
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Document Title Document Type Publish Date
CEMA Internet of Things Market 2015 Top 10 Predictions Top 10 Predictions CY15 Q1
Securing The Internet of Things: Where Will We Turn When Our Appliances Turn Against Us? Flash CY15 Q1
Why CEMA Manufacturers Will Invest in Internet-of-Things Technologies Perspective CY15 Q1
Gulf Cooperation Council Countries Leading CEMA in Smart City Initiatives: Key Drivers and Success Factors
Insight CY15 Q1
IoT Outlook: 8+1 Ways the Internet of Things Will Change the Face of CEMA Healthcare Through 2020 and Beyond
Perspective CY15 Q1
Internet of Things Assessment in the Middle East: Key Indicators and Challenges Insight CY15 Q2
Emerging M2M and IoT Solutions in Saudi Arabia: How Can Telcos Capitalize on Growing Opportunities?
Insight CY15 Q2
Internet of Things in Retail in the Middle East and Africa Business Strategy CY15 Q3
Deutsche Telekom's M2M Strategy Vendor Profile CY15 Q2
The State of the Internet of Things in the Middle East and Africa Government Sector Perspective CY15 Q3
CEMA Internet of Things Market 2015-2018 Forecast Market Forecast CY15 Q3
IoT Opportunities for Telcos in the GCC Smart Cities Insight CY15 Q3
Internet of Things Essential to UAE's 2021 Vision for World-Class Healthcare Perspective CY15 Q3
Poland Internet of Things Market 2015–2018 Forecast Market Forecast CY15 Q3
Internet of Things End-User Survey in CEE, 2015 Survey CY15 Q3
CEMA IoT Ecosystem and Trends:Selected published documents – FY15
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CEMA IoT Ecosystem and Trends:Research Agenda – FY15/16
Document Title Document Type Publish Date
Turkey Internet of Things Enterprise Survey Results Survey CY16 Q1
Turkey Internet of Things Market 2015-2019 Forecast Insight CY16 Q2
Czech Republic Internet of Things Market 2015–2019 Forecast Market Forecast CY15 Q4
Romania Internet of Things Market 2015-2019 Forecast Market Forecast CY15 Q4
Smart Cities and Internet of Things Initiatives in Saudi Arabia: What would be the role of Telcos? Insight CY15 Q4
Market Analysis Perspective: CEMA Internet of Things Ecosystem and Trends MAP CY16 Q1
Central and Eastern Europe, the Middle East, and Africa Internet of Things Market 2016–2019 Forecast
Market Forecast CY16 Q1
CEE Internet of Things Ecosystem and Competitive Analysis, 2016 Competitive Analysis CY16 Q1
Hungary Internet of Things Market 2015–2019 Forecast Market Forecast CY16 Q1
The Internet of Things: Sizing the IT Opportunity in CEMA Manufacturing Insight CY16 Q2
How In-Store Consumer Digital Offers Can Enhance Customer's Shopping Experience in CEMA Insight CY16 Q2
Middle East and Africa Internet-of-Things Ecosystem and Competitive Analysis, 2016 Competitive Analysis CY16 Q2
Russia Internet of Things Market 2015-2019 Forecast Market Forecast CY16 Q2
Poland Internet of Things Market 2016–2019 Forecast Market Forecast CY16 Q3
Central and Eastern Europe Internet-of-Things Enterprise Survey Survey CY16 Q3
Romania Internet of Things Market 2016–2020 Forecast Market Forecast CY16 Q4
Internet of Things 2016 Events
IOT roadshows IOT Sessions At Other Turkey Events
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• CIO Summit, 6-8 April, Izmir
• Smart Cities Conference, May, Istanbul
• Health Conference October, Istanbul
• Finance Technology Conference November, Istanbul
• Retail, Manufacturing, E-Commerce Conference, November, Istanbul
Istanbul October 10
Johannesburg February 18
Moscow February 18
Sofia March 8
Dubai May 23
Qatar May 25
Vienna June 16
Athens June 21
Warsaw June 22
Prague ----
Bucharest ----
Zagreb ----
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Contact us @
Cenk Soyluoğlu
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www.idc.com
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Country Manager
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Sales Manager
Tel: +90 533 3018998
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