Microsoft Internet of Things konference 2015 - Microsoft og Internet of Things
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Transcript of Internet of Things - Amazon Web Services · Internet of Things. Pim van der Jagt Executive...
The car as a “T” in the
Internet of Things
Pim van der Jagt
Executive Technical LeaderFord Research & Innovation CenterAachen
Dragos Maciuca
Technical DirectorFord Research & Innovation CenterPalo Alto
URBANIZATION MEGATRENDS
MEGATRENDSGLOBAL MIDDLE CLASS GROWTH
Middle Class Doubling
2015 2030
2Billion
4Billion
CHANGING CONSUMER ATTITUDES MEGATRENDS
Millennials Delaying
Marriage
Buying Homes
Having Children
$2.3Trillion
Traditional Auto
$5.4
Trillion
Transportation Services
6%
0%
FORD SMART
MOBILITY LCC
MAKING PEOPLE’S LIVES BETTER
WORKING BOTH OUR CORE BUSINESS AND EMERGING OPPORTUNITIES ALLOWS US TO BUILD AN EVEN STRONGER FUTURE
CUSTOMER
EXPERIENCE
MULTI-MODAL MOBILITY SOLUTIONS
FLEXIBLE USE andOWNERSHIP
LAST MILE MOBILITY:
EPAD IDEATION CHALLENGE
Invent a device which provides a solution for personal transport covering short distances in urban areas, assisting
pedestrians and carrying luggage or shopping bags, providing navigation, or completing other tasks.
How can we help to make transportation better in areas where vehicles are not permitted or practical?
CHALLENGE TASK AND
AIM OF THE INITIATIVE
Ford encouraged employees to invent an electric pedestrian assistant device (ePAD)
including ideation, business development and prototyping :
Autonomous devicesTethered devicesRide-on and/or hands-on devices
Targets:
create awareness for mobility topics
support global cultural change towards innovative thinking
accelerate the development of new mobility solutions
develop concepts of innovative ePADs
Process with focus on
IP generation,
Time-to-Market,
Customer Fit,
Strategy Fit
FROM IDEA TO PRODUCT
Technology-centeredIdeation
Entrepreneurial Translation
TechnologyDevelopment
Business Modelling
Commercialization(incubate/accelerate)
Customer-centered Ideation
= Decision Making
Start 4 months 8 months
SELECTED IDEASRIDE ON/HANDS ON
TETHERED
AUTONOMOUS
IDEATION CHALLENGE:THE PROCESS
Opened current facility on
January 5, 2015
Over 150 Employees with
additional growth plans
RIC Palo Alto represents a microcosm of
Ford groups
Background in Silicon Valley
and Dearborn
Evaluated ~500 startups; working with 50
Working with 20 VCs and 12 incubators
Collaborative research with 5 universities
RESEARCH & INNOVATION CENTER – PALO ALTO
Software Impact - Engineering
Software Impact - Engineering
Software Impact - Engineering
Software Impact – Marketing & Sales
Software Impact - IP