Internet of Everything – technology, information and architecture. Implications on customer...

29
Architecture Week 2013 Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems

description

Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems. Reflections on Enterprise Architecture work, methods and approaches, linear vs. emergent design

Transcript of Internet of Everything – technology, information and architecture. Implications on customer...

Page 1: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Architecture Week 2013

Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems

Page 2: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Joakim LindbomEnterprise Architect & Technologist

[email protected]

08-5368 3934

twitter: JoakimLindbomhttp://www.slideshare.net/JoakimLindbom

Insert contact picture

Who am I?

Page 3: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Stuck in old ideas?

Page 4: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

50 billion devices 2020?

Mega trend

Page 5: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

The number of connected devices will outnumber humans in…

…5 weeks from now.(November 2013)

Mega trend

Page 6: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

Why “go online” when you’re always online?

Disappearing Internet

Page 7: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

Are you best in class in all aspects?Can you provide enough transparency?Can you be trusted with your client’s data?

Play the Google Game

Page 8: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

The desire for surprise, randomness and serendepidy will increase.

Today, 56 % of consumers say, "I will gladly switch brands to use a coupon," up from 41 percent in 2006, according to GfK.

More surprises

Page 9: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Long tail repeated and why it matters now

Mega trend

Post-industrialism come true

Page 10: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

Understand how products actually are used- Careful drivers could be charged less, and vice versa- Vendor Managed Inventory – and beyond

Using, not owning

Page 11: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

Consumer products become the norm

Consumerisation

Page 12: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Mega trend

SocialMobileAnalytics (aka. Big Data)Cloud

SMAC it up!

Page 13: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

SMAC

Clinical research – 100 or 1000 individuals

What would happen with access to population wide data?

The power of the crowd

Page 14: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

SMAC

What would happen to your business with population wide data?

The power of the crowd

Page 15: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Adaptive apps

Information & functionality based on sensed needs

Platform

4

7:32

left

Humans in focus

Car 2

Seat 11

Page 16: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

SMAC

Insight through numbers

What’s your resting pulse? Why does it matter?

Quantified Self

Page 17: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Quantified Self

What happens when the end-user have more info than you?

Consumer electronics didn’t realise the threat – now it’s a industry racing to zeroDoctors struggle with über-googled patients

Information explosion & smashed monopoly

Page 18: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

SMAC

Generation YWhy should they work for you?

“Companies invest millions to create a superior customer excellence but forget to do the same for their employees.”Pierre HesslerFellow, Capgemini

Page 19: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Eco systems50 billion devices

How many can you connect to your systems?Drinking from a fire hose?

More event than data.

Page 20: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Eco systemsHow do you design?

Linear approaches don’t work

Emergent DesignMore like a farm than an assembly line

Loss of control? Well, yes, certainly!

Page 21: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Business models - Smart door locks

Page 22: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Business models - Kwikset Kevo Lock

hln98“Do not buy this. They are charging $2.00 per eKey everytime. I cancelled my 4 pre-orders. Please spread the words so people know. There are only 2 eKeys and a fob included. Each time you want to send a key, it cost $2.00 bucks. No thank you.”

Page 23: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

orbust2 @hln98

“Yeah thats a total rip off............an ekey you can send to someone else from your phone for 1.99?

Your totally better off driving to the hardware store paying 4 to 5 bucks for a real key then driving to the person and giving it to them...... you will not only save so much money, think about all the time you will save!”

Business models - Kwikset Kevo Lock

Page 24: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Welcome TechnoVision

DESIGN FOR DIGITAL

Page 25: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

• YOU EXPERIENCE: creating a highly individualized user experience for customers, employees and partners, leveraging multiple channels, notably mobile

• WE COLLABORATE: building on the power of social media to connect, create and interact in new ways

• THRIVING ON DATA: getting actionable insight and business value from structured and unstructured data outside and inside the enterprise

• PROCESS ON THE FLY: adding the next level of agility and manageability to enterprise processes

• SECTOR AS A SERVICE: rebuilding core applications into a standardized catalogue of enterprise business services

• INVISIBLE INFOSTRUCTURE: transforming the IT infrastructure towards a true utility that provides the foundation for technology-driven change

DESIGN FOR DIGITAL

6 technology clusters

Page 26: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

DESIGN FOR DIGITAL

• BORN IN THE CLOUD: Consider Cloud-based solutions as the default

• BUILD SOCIAL: embed social leverage in your solutions right from the beginning

• SMAC IT UP: maximize the impact of Digital Transformation by combing technology drivers

• BUSINESS, MON AMOUR: alignment is not enough anymore, it’s all about fusion

• NO REQUIREMENTS: explore the art of the possible with a catalogue-first mentality

• FROM TRAIN TO SCOOTER: enable different levels of agility and speed across the enterprise

• THINK DESIGN: take a radical outside-in approach to reshaping the business technology landscape

7 design principles

Page 27: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

So in the end

Internet of Everything is all about

Page 28: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Contact

Joakim LindbomEnterprise Architect & Technologist

[email protected]

08-5368 3934

twitter: JoakimLindbomhttp://www.slideshare.net/JoakimLindbom

Insert contact picture

Page 29: Internet of Everything – technology, information and architecture. Implications on customer interaction, Business Models and Eco Systems - Architecture Week Göteborg 2013-10-03

Image sources

http://postscapes.com/wireless-door-locks

https://lockitron.com/preorder

http://www.indiegogo.com/projects/goji-smart-lock

http://www.flickr.com/photos/wwarby/5026642191/

https://commons.wikimedia.org/wiki/File:Company_building_icon.png

http://www.content-loop.com/how-to-build-for-a-world-where-youre-connected-to-hundreds-of-devices/?utm_source=LinkedIn&utm_term=&utm_campaign=Capgemini_Yearlong_HMI_INT_2013&utm_content=buffer8809b&utm_medium=twitter