Internet Marketing - Unicah La Ceiba
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Internet Marketing
Josué Perdomo
Hablemos del Web en los Negocios
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Hablemos del Web en los Negocios
Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
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Una propuesta de
La importancia de los nuevos medios
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Diferencia Generacional en Línea
Baby Boomers Generación X Generación Y Generación Z
44 – 63 años
• Buscan info sobre salud
• Compras
28 – 43 años
• Buscan info sobre salud
• Compras
• Redes S…
14 – 28 años
• Juegos en línea
• Compras
• Redes Sociales
• Bajar Música
0 – 14 años
• Juegos en línea
• Redes Sociales
• Bajar MúsicaFuente: PEW Internet
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Inversión Publicitaria
Fuente: PEW Internet
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Ahora invertimos más tiempo en el internetEl web es ahora colaborativo y funcional. Se ha mejorado.
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Web 2.0
Participación
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Las personas participan
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Web 2.0
Redes SocialesRedes Sociales
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Mapa Social
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Facebook - Privacidad
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Tip
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Redes SocialesRanking Global de Sitios
2005 2010123456789
10
yahoo.commsn.comgoogle.comebay.comamazon.commicrosoft.commyspace.comgoogle.co.ukaol.comgo.com
123456789
10
google.comfacebook.comyoutube.comyahoo.comlive.comwikipedia.orgblogger.combaidu.commsn.comqq.com
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Web 2.0
Redes SocialesCompartir
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Web 2.0
Redes SocialesPortabilidad
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En la Nube
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Web 2.0
Redes SocialesPersonalización
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RSS
Real Simple Syndication
Creado para sitios que se actualizan con frecuencia y por medio del cual se puede compartir la información y usarla en otros sitios web o programas.
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Web 2.0
Redes SocialesAuditoría
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¿A quién le crees?
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El reto ahora es cómo destacar entre tantosTener sitio web hoy en día ya no es suficiente.
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Dominios
• Adquiere el .com de tu nombre
• El dominio .hn es la segunda mejor opción (en ocasiones la primera)
RDS – Red de Desarrollo Sostenible
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Dominios
• Que sea fácil de recordar (por lo general usa el nombre como se te conoce “en la calle”)• Que sea fácil de deletrear (en todo caso registra las posibles equivocaciones)
lacthosa.com ??
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Dominios
• Evita el uso de guiones (tuempresa-hn.com)
• Relevancia a lo que tu empresa hace / uso de palabras claves (HotelHondurasMaya.com – AutoRepuestos.hn)
• Protege los nombres de tus marcas (ladiaria.com – ladiaria.hn – loto.hn – pega3.hn – pegatres.hn)
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Es el proceso de mejorar su páginaweb para posicionarla en los primeros
resultados de búsqueda para unapalabra clave determinada en los
buscadores.
SEOSearch Engine Optimization
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El 85% de los internautas buscan con GoogleLos usuarios no “navegan” más, ahora “googlean”.
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Contenido
Sitios Optimizados (SEO)
vsDiseño, flash, audio, …
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1. Diseño basado en objetivo principal
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2. Definir perfil de usuarios
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¿Porqué es importante el objetivo?
Los usuarios:
• invierten menos de 2 minutos en un sitio web• hacen entre 2 y 3 clicks en un sitio• juzgan en menos de 4 segundos si el resultado de la búsqueda es lo que deseaban
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Consiste en la creación y desarrollo deanuncios que, al momento de realizar
una búsqueda a través de ciertaspalabras claves, aparecen en espacios
determinados en los buscadores.
SEMSearch Engine Marketing
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Google Adwords
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Google Adwords
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Está compuesta por las tácticas parahacer que su sitio Web se adapte a la
nueva era social del Internetpermitiendo que sus contenidos
puedan ser agregados fácilmente a lasredes sociales..
SMOSocial Media Optimization
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Una propuesta de
La importancia de los nuevos medios
312,240 usuarios de Facebook en Honduras
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Estadísticas Facebook
• Más de 460 millones de usuarios activos
• Más de 275 millones de usuarios se conectan por lo menos una vez al día
• El segmento que más crece es el de mayores de 35 años
• El usuario promedio tiene 140 amigos
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Se trata de las técnicas y estrategiaspara promocionar su marca en las
Redes Sociales o comunidades virtuales(Social Media).
SMMSocial Media Marketing
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Facebook AdsFacebook Ads es el programa de publicidad
en línea de Facebook
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Social Ads
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Email Marketing
Comprar “ Bases de Datos”
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Email Marketing
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Email Marketing
Tips• Asunto del mensaje inefectivo. Piénselo bien, sus receptores reciben muchos correos. Porqué abrirían el suyo?
• Momento inadecuado. Si su evento es el fin de semana, envíelo entre miércoles y jueves. Si eres restaurante envíelo antes de almuerzo.
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Email Marketing
Tips• Crea un blog. Mantén informada a las personas bajo otros mecanismos y capta nuevos usuarios interesados.
• Monitorea los resultados. Esto te ayudará a la mejora contínua.
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Inversión Publicitaria
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Posicionamiento en Buscadores
Marketing en Buscadores
Presencia en Redes Sociales
Marketing en Redes Sociales
Email Marketing
Web 2.0
Tendencias de Mercado
Internet Marketing
Analítica Web
Hablemos del Web en los Negocios
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Tengo sitio web !!
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www.josueperdomo.com
twitter.com/josueperdomo
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¡Gracias!