PowerPoint Presentation

Learn How to Grow Your Business OnlineInternet Marketing & New Media

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Who Am I?John A. Lee - Search Engine Marketer; Professional Blogger

Professional ExperienceAuthorHouseHanapin MarketingWordStream Inc.Clix Marketing

Industry Blogging; ArticlesPPCHero.comSEOBoy.comClix Marketing PPC BlogWordStream BlogWebsite Magazine

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Seminar AgendaIntroduction to Internet MarketingPPC: Pay-per-click MarketingSEO: Search Engine OptimizationSocial MediaQ & A

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Introduction to Internet Marketing

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The Internet is Still Growing

In 2008, Google announced that their internal process for discovering websites and webpages had officially discovered over 1 trillion unique URLs (addresses).5

Internet Access is Easier Than EverMobile DevicesiPhones, iPadsAndroid, Blackberry, WindowsNetbooks and Laptops

Mobile devices and ever smaller laptops and portable devices are enabling us to access the internet more than ever before. 6

Get In Front of Your Potential CustomersYour potential customers are on the Internet alreadySome are actively seeking your products or servicesSome are simply there for entertainmentInternet marketing is the vehicle for capturing their attention and business

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Internet Marketing DisciplinesE-Mail MarketingWebsite DevelopmentSearch Engine MarketingPPC, SEOSocial Media MarketingOnline Reputation ManagementWeb PR

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PPC: Pay-per-click Marketing

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What is PPC?PPC is an advertising platform on search engines like Google, Yahoo! and BingAds appear above and next-to search resultsVery targetedYou choose keywordsYou write the adsTarget customers at the point of search when they are actively seeking your products/services

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PPC Basics

Built on common sense foundation of keywords and adsPPC means pay-per-click you only pay when a searcher clicks your adClick prices and ad position are determined in a real-time auction based on a Maximum Cost-per-Click Bid set by you

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Keys to SuccessStart with Google AdWordsConduct a Review of Target CustomersPerform Keyword ResearchWrite Ads and Landing Pages ThatAre Simple and SuccinctExpress the Benefits of Your Product/ServiceHave a Clear Call-to-ActionTrack Conversions (Sales or Leads)Monitor Important Success MetricsClick-through Rate (CTR)Conversion RateReturn on Investment (ROI)

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PPC Outside of Search EnginesContextual AdvertisingGoogle Content Network (through Google AdWords)Targets passive Internet users on the sites they visitFind customers based on interests, demographics

Mobile AdsTarget mobile Internet users with special ads & trackingFacebook AdvertisingTarget millions of engaged usersFind customers based on interests, demographics

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SEO: Search Engine Optimization

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What is SEO?Millions of searches are completed on Google, Yahoo! and Bing each day: your website should be presentSEO is the act of improving your website to be ranked in natural or organic search engine resultsSearch engines rank sites based on relevancy and perceived trust via in-bound linksUnlike PPC, you cant pay to rank higher the onus is on you to improve your website

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SEO Basics

Start with a user-friendly and conversion focused websiteYour content must be keyword focused this is the core of SEOStrike a balance between writing for search engines and writing for actual visitors

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Keys to SuccessConduct a Review of Target CustomersPerform Keyword ResearchWrite Website Copy ThatUses the Keywords You Want to Rank ForExpresses the Benefits of Your Product/ServiceHas a Clear Call-to-ActionSet Up Webmaster Accounts with Google, Yahoo! and BingTrack Performance with Google AnalyticsTrack Conversions (Sales or Leads)Monitor Important Success MetricsVisitorsBounce RateConversion RateCheck Rankings 1-2 Times a MonthSEO for FireFox / RankChecker

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Google Analytics

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Social Media

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333 million minutes will be spent on Facebook83,300 people will send tweets on Twitter59,367 professionals will visit LinkedIn1,200 hours of video will be uploaded to YouTubeand thats just 4 social networking sites!By the Time This Seminar is Over

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What is Social MediaCategory of Websites Based on User-Generated Content and ParticipationBlogging/Micro-BloggingPersonal and Professional NetworkingSocial BookmarkingImage and Video Sharing

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Blogging

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Micro-Blogging

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Facebook - PersonalFacebook Pages - BusinessSocial Networking

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LinkedInMySpaceSocial Networking

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FlickrYouTubeImage and Video Sharing

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DeliciousStumbleUponSocial Bookmarking

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Social Media: Why Should Your Business Care?Social networking usage has more than doubled since 2007Internet users spend 17% of their online time on social networking sitesThis is nearly triple the percentage in 200855.6 million adults visit social networks at least monthly

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Leverage Social Media for BusinessStart a business blogWordpress.com or Blogger.comCreate social profile names that relate to your businessCreate a Twitter account and use itCreate a business page on FacebookResearch other social networking sites in your business nicheActively seek out individuals on social networking sites with interests related to your businessPromote your social profiles from your business website

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A Note About Online Reputation ManagementPart of participating in social media is staying on top of your reputation onlineInput keywords for your brand name and employees into Google AlertsTrack what is being said about you and your businessRespond when necessary; dont overreact to negative reviews or comments

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Social Media Basics

The key is to PARTICIPATEShowing you care about your business will make potential customers care, tooHelp shape the discussion about your business onlineDont over-sell or over-promote on social websites, be subtle and be part of the conversation

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Services & ToolsPPCGoogle.com/AdWordsSearchMarketing.Yahoo.comadCenter.Microsoft.comFacebook.com/AdvertisingAdWords.Google.com/select/KeywordToolExternalWordStream.com/Keywords

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Services & ToolsSEOGoogle.com/AnalyticsAdWords.Google.com/select/KeywordToolExternalWordStream.com/KeywordsTools.SEOBook.com/FireFox/Seo-For-Firefox/Google.com/WebmastersSiteExplorer.Search.Yahoo.comBing.com/Webmaster

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Services & ToolsSocial MediaTwitter.comSearch.Twitter.comFacebook.comWordpress.comBlogger.comKnowem.comNamechk.comGoogle.com/Alerts

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Recommended ReadingTwitter Marketing for DummiesSEO: An Hour a DayWeb Analytics: An Hour a DayPPC: An Hour a Day (released later in 2010)Social Media Marketing: An Hour a Day

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Q & AFollow Me on Twitter: @john_a_leeAsk Me Anything: formspring.me/bakedwheatEmail: john@clixmarketing.com

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