Internet marketing overview

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By USMarketingGuru LLC March 25, 2012

Transcript of Internet marketing overview

Page 1: Internet marketing overview

By

USMarketingGuru LLC

March 25, 2012

Page 2: Internet marketing overview

Review Current Market

Trends

Issues

Tools

Technologies

New Media

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Discuss Business

Goals

Objectives

Needs

Determine How

USMarketingGuru Can Assist

Identify Strategies & Tactics

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Better Understanding Of

Potential Strategies

Business Planning

Market & Sales Programs

Current Tools & Technologies

Internet

Cloud Services

The Web

Terminal Devices

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Discuss How To Use

Strategies

Internet

Cloud Services

The Web

Terminal Devices

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Your Web Site(s)

• Front Door To The Business

• Must Attract Clients

• Should Insure They Come Back

• Clearly & Easily Delivers

• Your Message

• Capture Client’s Interest

• Delivers Effective Calls To Action

• Moves Visitors To Action

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Analytics & Measurements

• Measure Effectiveness Of

• Strategies

• Tactics

• Current Programs

• Use Analytic Tools

• Google Analytics

• Free Tools

• Measure Site Traffic

• Information On Who Visits

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Search Engine Marketing

Search Engine Optimization

• Getting To Google’s First Page

• Organic Search (Free Listings)

• Rankings Determined by Google Algorithm

• Key Components

• Key Words

• Linking to Other Sites

• Local Search Listings

• Google Places

• Local Business Listing

• Home Town Feel

• Free Listings

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Pay Per Click Ads

• Google Ad Words

• Facebook Ads

• Paid for On A Cost Per Click Basis

• Cost Determined By Bid

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Social Media Marketing

• 75% of Consumers Use Social Media

• Build New Relationships

• Growing In Importance

• The New Word of Mouth

• Major Sites

• Facebook

• LinkedIn

• Twitter

• PinInterest

• SlideShare

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Multimedia Marketing

• Audio & Video

• Are The New Media

• More Effective Than The Written Word

• Can Gain Client’s Attention Immediately

• Content Deliver System

• Third Party Testamonials

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Blogging – Information Sharing

• A Means To Share

• Knowledge

• Expertise

• Place to Establish Creditability

• Lead Clients to Review

• Articles

• Testimonials

• In Depth Information

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Email – Permission Marketing

• Means of On-Going Client Contact

• Way to Build New Relationships

• Targeted Marketing Focused On

• Specific Clients

• Specific Companies

• Services Required

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Share Your Goals & Objectives

Develop Strategies

Business

Marketing & Sales

Create Tactical Plans & Programs

Determine The Relationship Between

USMG & Client