Internet marketing overview
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Transcript of Internet marketing overview
By
USMarketingGuru LLC
March 25, 2012
Review Current Market
Trends
Issues
Tools
Technologies
New Media
Discuss Business
Goals
Objectives
Needs
Determine How
USMarketingGuru Can Assist
Identify Strategies & Tactics
Better Understanding Of
Potential Strategies
Business Planning
Market & Sales Programs
Current Tools & Technologies
Internet
Cloud Services
The Web
Terminal Devices
Discuss How To Use
Strategies
Internet
Cloud Services
The Web
Terminal Devices
Your Web Site(s)
• Front Door To The Business
• Must Attract Clients
• Should Insure They Come Back
• Clearly & Easily Delivers
• Your Message
• Capture Client’s Interest
• Delivers Effective Calls To Action
• Moves Visitors To Action
Analytics & Measurements
• Measure Effectiveness Of
• Strategies
• Tactics
• Current Programs
• Use Analytic Tools
• Google Analytics
• Free Tools
• Measure Site Traffic
• Information On Who Visits
Search Engine Marketing
Search Engine Optimization
• Getting To Google’s First Page
• Organic Search (Free Listings)
• Rankings Determined by Google Algorithm
• Key Components
• Key Words
• Linking to Other Sites
• Local Search Listings
• Google Places
• Local Business Listing
• Home Town Feel
• Free Listings
Pay Per Click Ads
• Google Ad Words
• Facebook Ads
• Paid for On A Cost Per Click Basis
• Cost Determined By Bid
Social Media Marketing
• 75% of Consumers Use Social Media
• Build New Relationships
• Growing In Importance
• The New Word of Mouth
• Major Sites
• PinInterest
• SlideShare
Multimedia Marketing
• Audio & Video
• Are The New Media
• More Effective Than The Written Word
• Can Gain Client’s Attention Immediately
• Content Deliver System
• Third Party Testamonials
Blogging – Information Sharing
• A Means To Share
• Knowledge
• Expertise
• Place to Establish Creditability
• Lead Clients to Review
• Articles
• Testimonials
• In Depth Information
Email – Permission Marketing
• Means of On-Going Client Contact
• Way to Build New Relationships
• Targeted Marketing Focused On
• Specific Clients
• Specific Companies
• Services Required
Share Your Goals & Objectives
Develop Strategies
Business
Marketing & Sales
Create Tactical Plans & Programs
Determine The Relationship Between
USMG & Client