Internet Marketing Strategies - Internet Marketing Training 101
Internet Marketing Meet Up- First Presentation
-
Upload
matt-hudson -
Category
Business
-
view
440 -
download
0
description
Transcript of Internet Marketing Meet Up- First Presentation
![Page 1: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/1.jpg)
South Florida Internet Marketing For Local Business Success
![Page 2: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/2.jpg)
Thank You
![Page 3: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/3.jpg)
Who Is This Guy?
![Page 4: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/4.jpg)
Introduction To Local Internet Marketing & How It Can Help
Grow Your BusinessMeetup One
![Page 5: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/5.jpg)
What Is “Local Business Internet Marketing?”
![Page 6: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/6.jpg)
Marketing A Local Business On The Internet To Capture The Qualified Leads and Motivated
Buyers That Are Searching For Their Product/Service Everyday
![Page 7: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/7.jpg)
How Do You Market A Local Business On The Internet?
![Page 8: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/8.jpg)
Create A Strategy
![Page 9: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/9.jpg)
Create A Strategy
A Plan vs. Random Marketing
![Page 10: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/10.jpg)
Get Clear
![Page 11: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/11.jpg)
Get Clear1- Identify The Goals Of The Business
![Page 12: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/12.jpg)
Get Clear1- Identify The Goals Of The Business
This will determine tactics & timeline of the marketing strategy
![Page 13: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/13.jpg)
Get Clear1- Identify The Goals Of The Business
This will determine tactics & timeline of the marketing strategy
2- Identify Your Voice
![Page 14: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/14.jpg)
Get Clear1- Identify The Goals Of The Business
This will determine tactics & timeline of the marketing strategy
2- Identify Your Voice Your Unique Selling Proposition
![Page 15: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/15.jpg)
Get Clear1- Identify The Goals Of The Business
This will determine tactics & timeline of the marketing strategy
2- Identify Your Voice Your Unique Selling Proposition
3- Define Your Target Market
![Page 16: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/16.jpg)
Get Clear1- Identify The Goals Of The Business
This will determine tactics & timeline of the marketing strategy
2- Identify Your Voice Your Unique Selling Proposition
3- Define Your Target Market What Problem Does Your Business
Solve For Your Customers
![Page 17: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/17.jpg)
Local Market Mastery StrategyA Guideline
![Page 18: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/18.jpg)
Most Internet Success Or Failure Begins Here
Local Market Mastery StrategyA Guideline
![Page 19: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/19.jpg)
Most Internet Success Or Failure Begins Here
Local Market Mastery StrategyA Guideline
“Buyer Keywords”
![Page 20: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/20.jpg)
Most Internet Success Or Failure Begins Here
Local Market Mastery StrategyA Guideline
“Buyer Keywords”
Buyer Keywords:• Specific Product / Services Names• Buy• Review• Compare• Find
![Page 21: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/21.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 22: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/22.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
Brainstorm A List Of Keywords That You Think Your Customers
Use To Find You
![Page 23: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/23.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
For Local Search Include:
“Keyword”+
Geo Modifier
![Page 24: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/24.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
Example:
west palm beach injury lawyer
![Page 25: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/25.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
Example:
west palm beach injury lawyer
Note: You Should Test “Geo Modifier” Both Before And After The Keyword
![Page 26: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/26.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 27: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/27.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 28: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/28.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 29: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/29.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 30: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/30.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
![Page 31: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/31.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
1-Find Relevant Buyer Keywords
![Page 32: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/32.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
2- Confirm Quality Traffic 3- Determine Commerciality
![Page 33: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/33.jpg)
Local Market Mastery StrategyA Guideline
Keyword Research
Click On Keyword Term (without quotes)
![Page 34: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/34.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
![Page 35: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/35.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
4- Competition For This Keyword
![Page 36: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/36.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
Paid Advertising
![Page 37: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/37.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
![Page 38: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/38.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
![Page 39: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/39.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
![Page 40: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/40.jpg)
Local Market Mastery StrategyA Guideline
Competitive Analysis
![Page 41: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/41.jpg)
Local Market Mastery StrategyA Guideline
Finalize Your Keywords
Create A Master List Of Your Top Keywords:
Choosing Your “Root” Keyword
![Page 42: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/42.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
![Page 43: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/43.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
At This Point Your Local Business Internet Marketing
Strategy Needs To Be Customized To Meet Your
Business Goals
![Page 44: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/44.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
The Following Is A Sample (Aggressive) Strategy To Present A
Business In Local Search As The “Local Authority”
![Page 45: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/45.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” KeywordGoogle Place Page
![Page 46: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/46.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” KeywordGoogle Place Page
![Page 47: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/47.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
Website – Money Page
![Page 48: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/48.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
Social Media Page- Facebook
![Page 49: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/49.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
Video Marketing
![Page 50: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/50.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
Web 2.0 Properties- Squido, Hubpages, Etc.
![Page 51: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/51.jpg)
Local Market Mastery StrategyA Guideline
Rank Your Web Properties For Your “Root” Keyword
Become The “Local Authority” For A Buyer Keyword
![Page 52: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/52.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
![Page 53: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/53.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
![Page 54: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/54.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other
![Page 55: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/55.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
![Page 56: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/56.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
![Page 57: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/57.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
![Page 58: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/58.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series
![Page 59: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/59.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic
![Page 60: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/60.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic• Article Marketing- Ranking articles you write
![Page 61: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/61.jpg)
Local Market Mastery StrategyA Guideline
Additional Methods To Market Your Local Business
And More……………
![Page 62: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/62.jpg)
Local Market Mastery StrategyA Guideline
It’s About Creating A Strategy & System That Works For Each Business
![Page 63: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/63.jpg)
Local Market Mastery StrategyA Guideline
![Page 64: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/64.jpg)
Was This Information Helpful?
![Page 65: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/65.jpg)
Two Requests
![Page 66: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/66.jpg)
1- Post A Review @ Meetup
![Page 67: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/67.jpg)
2- We Appreciate Referrals
561.319.2474www.harvestmarketingservices.com
If You Know Of Any Local Business Owner You Feel May Benefit From Local Internet Marketing
![Page 68: Internet Marketing Meet Up- First Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550d758b4c905f2318b5177/html5/thumbnails/68.jpg)
Thank You
Next Meetup:• Location: Here• Date: Thursday November 3rd
• Time: 6:00 pm• Topic: Google Place Page- What It Is & How It
Can Increase Your Business’s Sales