Internet Marketing

Key Performance Indicators

www.AcademyOfLearning.com

Presented for

www.AcademyOfLearning.com

Presented by

Agenda

• October 2010 Internet Marketing Review

• Keyword Reports

• Looking ahead – SEO Strategy

• Q & A• Q & A

Google Analytics Dashboard

All Sources Conversion Rate

Top 5 Traffic Sources Conversion Rate

Total Website Goals

944 Goals vs. 992 Goals for Previous Period down

4.83% month over month

Website Goals for Google Adwords

Google AdWords Goals represent 36% of Overall Goals

Google AdWords KPIs

Month over Month Stats

•Increased Traffic

•Increased Leads

•Reduced CPL

•Reduced Conversion Rate

Top Converting “Health” Keywords

Competitive Ranking Report

for “Health” Keywords

Keyword Difficulty

for “Healthcare Course”

Keyword Difficulty

for “Healthcare Training”

Top Converting “Medical” Keywords

Competitive Ranking Report

for “Medical” Keywords

Keyword Difficulty

for “Medical Transcription Courses”

Keyword Difficulty

for “Medical Office Assistant”

SEO Strategy Franchisor vs. Franchisee

keywords