Internet Marketing Consulting for a not-for-profit
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Transcript of Internet Marketing Consulting for a not-for-profit
EMPOWER SAN DIEGO.ORGCivic Engagement = Community Power
Presented By:
Kate Ammerman
Darien Buc
Alex Curry
Ashley Shoshan
Tyler Wilson
EMPOWER SAN DIEGO advances progressive values and fosters local civil
society by promoting civic participation and facilitating collaboration
among community-based organizations. To realize our mission, we use
public dialogue, voter education, leadership development, and coalition
building.
Mission
Web Site RecommendationsCurrent Homepage
Fully Utilize Page Space
Decrease Margin Size
Web Site RecommendationsCurrently the right Column
Boxes are Ordered as shown
by these Images
We Suggest the Order Be:
• Search
• Donate
• Language Translation
• Live Stream
• Grassroots Ad
Web Site RecommendationsOverall Design Changes
• Add In Pictures That Convey:
-What Empower is trying to do
-Who they’re trying to help
-What they’re trying to protect
• Make Current Pictures Larger and Add Descriptive Captions
Web Site RecommendationsOverall Design Changes
Change Color Scheme
• Currently Too Neutral
• Empower is about change, civil duty & community- the colors should communicate that message
• Blue and Gold: Popular in San Diego Community
-Padres, Chargers
-Symbolism: Credibility, patriotic
-Used by Government agencies: organizations pertinent to Empower’s Cause
EMPOWER SAN DIEGOHome -Our Staff –Our Work – Calendar –Blog –Get Involved –Join –Contact Us –Media
3. The use of a Watermark Background Image of
“Scenes of San Diego”
-incite viewers with a sense of love and pride
-inspire them to get involved to do their part in ensuring & protecting the town they love
Web Site Recommendations
• Create a Logo- Visibility- Credibilty
-Memorability
• Create a Homepage Video: Instantly grab the interest of viewers by having a clip of a spokesperson giving…
-An overview of the organization
-What you stands for, what you aspire to do
-Ending with a compelling line about donating time or money for this cause
MediaOur Staff Get Involved For:
College StudentsHigh school StudentsFamiliesCultural GroupsSpecial Interest Groups
Current Toolbar
Suggested Changes
Web Site RecommendationsReorganize Toolbar To Become More User Friendly
Web Site Recommendations
• Become experts on community events within Empower’s general topics of interest and post them in your calendar
• Generate Community Involvement
• Increase Web traffic- by performing as an information hub for San Diego’s politically & socially inclined.Expand Use of Calendar
Web Site Recommendations• Mobile Event Reminder Text Service
• Count-down Ticker on Home-Page for next upcoming event
• Email Newsletters Sign-Ups
Search Engine Optimization
Search Engines
• Can help target audiences find your website
• Optimizing a site on a search engine can drastically increase web traffic
Search Engine Optimization
Keywords are an important part of placement on a search engine
• Current keywords that Empower uses:
Empower (10), San Diego (10), Education (2), Advocacy (1)
• Additional keywords that could optimize Empower San Diego’s position:
Empower, San Diego Volunteering Opportunities, Family and Community Involvement, Voter Education, Budget Cuts
Search Engine Optimization
• Local Address• Well organized and no clutter• Blog
Things That Could Be Changed
• Title tag• Ways Increase link popularity
• Press release• Create awareness on related sites
Search Engine Optimization
An example of a Relevant Website to Generate Awareness about Empower
• Press releases- for reaching out to news media
-92% of Journalists use the Web to research their next story
• Spark interest and create awareness for consumers by doing the following:
• Using a popular topic• Showing a benefit to the consumer• Strengthening the company’s or organization’s image
Press Releases
• Press releases can help optimize your ranking in online search engines by:
• More content means more keywords
• Newer, more relevant content
• Link Popularity
Press Releases
Press ReleasesExample Websites to Post Press Releases on:
www.signonsandiego.com
www.voiceofsandiego.org
www.sandiegopolitico.com
www.kpbs.org
www.sdnn.com
Viral Marketing
• It can be more effective than regular advertising
• Can be used to attract higher web traffic and create more awareness
Social Media Marketing
• Social Media Marketing is extremely important in your field
• Facebook, Twitter, and the blog are a great start
• Need more networks and internet traffic
Social Media Marketing
• The main page coloring and logo should be updated
• Send Incentives to be a fan
• Update the headlines frequently
• Have a larger photo album showing more community
interaction
Social Media Marketing
Other Social Networking Sites
• Try to reach out to the Facebook fans and
get them to join the other sites
• Use a social network site that helps non-
profits by giving them funds (Kaioo.com)
• Get more involved with local community
sites such as high schools and colleges
Thank You For Your Time
Any Questions???