Analysis: @PUMA

• Simple but interesting photos and design

• Echoes current campaign

• Engages by tweeting very frequently

• Holds contests that also drive tweeps to other online properties

Strategies and Tactics: @PUMA

• Engages in cause marketing – partners to fund breast cancer research

• Engages by retweeting and making use of photos

from puma.com

Meet SF-MEX: an original blog! Design

Strategies

www.sfmexfood.blogspot.com

• Make money by advertising between posts and in sidebars.

• Book shelf links to various Mexican cooking books.

Strategy• Simple,

clean layout

• Original photo for header

• Background is original photo of salsa

• Truncated post format to achieve two posts above the fold

List in multiple store categories◦ Food and Drink◦ Navigation◦ Travel

Features and Benefits◦ No-hassle GPS-enabled map to

nearest Mexican restaurants◦ Direct link to blog’s twitter feed◦ Links to other web sites

Raise revenue by allowing ads

MOBILE APP: SF-MEX TO GO

SF-MEX MOBILE ICON MOCKUP

SF-MEX TO GO IN ACTION