Internet Marketing and Programming
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Transcript of Internet Marketing and Programming
![Page 1: Internet Marketing and Programming](https://reader033.fdocuments.us/reader033/viewer/2022060116/557f3c8bd8b42ac3288b4747/html5/thumbnails/1.jpg)
Web Design, Internet Marketing, &
ProgrammingTim Hebel
Owner/Founder
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Mission Statement To provide web-related services that
go above and beyond the expectations of our customers at a fair and reasonable price.
Tagline: “We make your business grow”
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This presentation… Internet Marketing: SEO vs. SEM
SEO = organic results
SEM = Pay-Per-Click Campaigns
We will discuss SEM (Search Engine Marketing)
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SEO Categories Four Main Platforms for SEM
1. Google Adwords
2. Bing/Yahoo/MSN Ads
3. Facebook Ads
4. Twitter Ads
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Pay-Per-Click All four platforms follow this
technology
You only pay when someone clicks on your ad
Other types of ads are impression based, and those are better for branding
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Google Adwords The King of Pay-Per-Click
Most industries: $2-$6/click
Romanian Fantasy Soccer: $0.09/click Car Insurance (Sorry James):
$12/click Locksmith: $18/click Mesothelioma Lawyer: Tons of $$$
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Assume $5 per click 100 clicks = $500 That’s 100 people coming to your site
that are in YOUR area searching for YOUR service
Can you convert 5 or 10 of them into leads? In some industries 1 lead makes your money back
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Bing/Yahoo/MSN Ads Same as Google Adwords but
cheaper, and much less exposure Less than 15% of search engine
market share
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Facebook Ads Cheap clicks, but not keyword based POWERFUL demographics targeting
If you’re selling autographed baseball bats worth a lot of money…
Only target men between ages of 30 and 65 that are college educated, married and have ‘baseball’ as one of their interests
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Twitter Ads Also cheap and not keyword based Harder to demographically target ‘Long-Term Investment’ of gaining
followers that you can market to for years to come. (also helps SEO, same with FB likes)
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Twitter Ad Example
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Next Time A look at our portfolio