Internet IntelligenceApproach

June 2008

www.intelegia.com

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What Is Internet Intelligence?

Define TheQuestion

Needs Assessment

Five Steps Of The Internet Intelligence Approach

Evaluate Sources

•Relevancy

•Access (# of users)

•Value added services

• Price

Select The Right Source

•Search Engines

•Publications

•Web 2.0

Find TheAnswer

•Keyword Selection

•Syntax Selection

•Timeframe

Producing Intelligence

•Matching possible answers with question

•Support decisions w/ facts

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Step #1: Define The Question

• Ask The Client (Internal – External)• What would they like to know?• What would they need to know?• Place the question in context? (ie, North America

vs Europe, Canada vs United States)• Consider possible sources for answers

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Step #2: Evaluate Sources

Consider:

• Relevancy – Does the possible sources have pertinent and timely data?

• Access (# of users) – How many individuals can access the source to verify the data?

• Value added services – Are there value added services associated with the sources? (ie, alerts, RSS Feeds, monthly analysts reports, etc)

• Price - Will you be using a free or fee based source? Do you have a budget?

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Step #3: Select The Right Source

Consider Using:

• Search Engines – Broader and general queries to get familiar with the subject

• Publications – To gather timely expertise from industry professionals

• Web 2.0 – To seek out what individuals are saying on blogs and in their social networks

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Step #4: Find The Answer

Consider:

• Keyword(s) selection – Content vs Containing• Syntax selection - Using +, -, AND, OR, NOT to

filter results• Timeframe – Know when the data was gathered

or published to provide timely intelligence

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Step #5: Producing Intelligence

Main objectives:

• Matching possible answers with question - Relevant gathered information MUST correspond to client’s question.

• Supporting decisions w/ facts – Information MUST either:

• Substantiate present assumptions by key decision makers

OR

• Uncover new opportunities

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About Intelegia

Intelegia, a subsidiary of E&B DATA , is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. The end result of any product or service from Intelegia is the ability to plan and adapt for the future.

Visit Intelegia on the web at: www.intelegia.com