Internet Industry in Turkey &

Turkish Blogosphere

Gercek Karakus

Content

1. Introduction

2. Facts About Turkey

3. Press Releases & Research Papers

4. Turkish Blogosphere, Social Networks and Microblogs

5. Global Investors in Turkey

6. Opportunities

1. Introduction

Who is Gercek Karakus? Front End Engineer & Graphics Designer at

Six Apart Services

Recent Work

Who is Gercek Karakus? French Baccalaureate Diploma – General

Certificate of Secondary Education from Galatasaray Lisesi (ranked Turkey’s best high school in entrance exam)

BS, Information Systems Engineering, Dual Diploma Program between SUNY Binghamton, New York & Bogazici University, Istanbul (ranked 3rd)

Who is Gercek Karakus?Gercek Design & Blog Katalog

Drupal – MovableTypeWordpress - MagentoCommerce

About the PresentationThis presentation is created to give a brief

outlook about Internet Industry and Blogs in Turkey

Some of the topics that will be covered are:

1. Demographics2. Internet User Statistics3. Blogs & Blogger Community4. Microblogging & Social Networks5. Press Releases & Research Papers6. Global Investors in Turkey7. Opportunities

2. Facts About Turkey

TurkeyPopulation: 76,805,524 (July 2009 est.)

Age structure:0-14 years: 27.2% (male 10,701,631/female 10,223,260)15-64 years: 66.7% (male 25,896,326/female 25,327,403)65 years and over: 6.1% (male 2,130,360/female

2,526,544) (2009 est.)

Median age: total: 27.7 years male: 27.4 years female: 28.1 years (2009 est.)

https://www.cia.gov/library/publications/the-world-factbook/geos/tu.html

Turkish TelekomFormerly state owned Turkish telecommunications

company

Privatized to Oger Telecom in November 2005

Provides ADSL service through its subsidiary TTNet

Decreasing broadband connection rates

In May 2008, Turk Telekom completed the fifth largest Initial Public Offering of the world by selling the 15% of the government stocks which totaled a sum of 2.4 billion dollars.

Number of Internet Users

3. Press Releases&

Research Papers

Research: BlogEvi – Jan 200970% is between 20-30 years old

35% college graduate and 33% college students

52% uses at least one social bookmarking application

41% has a full-time job

46% is using Google Adsense

49% is using Wordpresshttp://murat.blogevi.org/index.php/turkiye-de-blog-yazarligi-arastirmasi-raporu/

Research: Crenvo - April 2009

What comes to your mind when you hear the word blog?Wordpress and Blogs running on WP - %60Blogger.com – 30%Blogcu.com – 5%

CRENVO Consulting, Internet Marka Bilinirligi Arastirmasi - April 2009http://www.webrazzi.com/2009/04/20/internet-girisimleri-marka-arastirmasi-nisan-2009-raporu/

PR: comScore – May 2009Turkey has 7th Largest and the Most

Engaged Online Audience in Europe

32 hours/month

3,044 pages of content/month

London, U.K., May 27, 2009 – comScore, Inc. (NASDAQ: SCOR) http://www.comscore.com/Press_Events/Press_Releases/2009/5/Turkey_has_Seventh_Largest_Online_Audience_in_Europe

Research: comScore – May 2009Total Internet Users by Country

Research: comScore – May 2009Top 15 Internet Properties in Turkey

4. Turkish Blogosphere,Social Networks &

Microblogs

Blogging Service ProvidersDEDICATED BLOG SITES

Blogcu.com – ranked 22Azbuz.com – ranked 90

MEDIA SITES

Blog.Milliyet.com – ranked 7Blog.Mynet.com – ranked 9 (Wordpressμ)

Blogger Community

Weblog Awards Turkey

Bloggers Association

Blog Conference 2008

Social NetworksFacebook.com

Linkedin.com

Yonja.com

Cember.net

Istanbul.net

OtobusteGordum.com

…

Social NetworksFacebook

Turkey is the 4th largest country on Facebook

Almost 89% of Turkish Facebook users are younger than 34.

MicrobloggingTwitter

Friendfeed

No major local competitors - Nolyo.com

Microblogging - Twitter

Microblogging - Friendfeed

Microblogging - Friendfeed

Location Based Services

Sobbe.com – Turkcell http://www.webrazzi.com/2009/05/20/sobbe-ile-kimin-nerede-oldugu-artik-sir-degil/

Alternative Payment Methods

MikroOdeme.com - Turkcellhttp://www.webrazzi.com/2009/05/14/mobil-odemenin-basari-hikayeleri-olusuyor-gizem-canatan/

5. Global Investors in Turkey

Global Investors in TurkeyTicketmaster – Biletix.com

Ebay – Gittigidiyor.com

Xing– Cember.net Xing, the Germany-based European business social network which resembles

LinkedIn, had bought Turkish business social network Cember, for about $6.43 million.

Alibaba – HemAlHemSat.com

European Founders – Yemeksepeti.com Partnership

Global Investors in Turkey

“Advertising market in Turkey is still in the development phase. We will be seeing  so many online advertising companies establishing and growing in the near future.”

Sina AfraGeneral Manager at Ebay

Board Member at Gittigidiyor

Global Investors in Turkey

“In Germany, online advertising holds 10% of the total market. In Turkey, it's only 3%. Looking at the numbers, in Germany, we talk about 2.3 billion Euro in this sector. On the other hand, in Turkey, it's about 200 million USD. As a consequence, this market will grow for sure.”

Sina AfraGeneral Manager at Ebay

Board Member at Gittigidiyor

Global Investors in Turkey

“However, if Turkish entrepreneurs ignore this fact, they will leave the big slice to foreign investors.”

Sina AfraGeneral Manager at Ebay

Board Member at Gittigidiyor

6. Opportunities

Opportunities

Youth population =

Ideal for long term growth

Increasing number of Internet users =

More pageviews and users for our services

Adaptive users =

Accepts new technologies

Opportunities

Positioning in the market in advance

Turkish Translation of our services

Advertising opportunities

Opportunities

Services Turkey – More Affordable Labor

BlogDestek.com (the only blog consulting firm)

Startups In Turkeyhttp://www.startupsinturkey.com/

Thank You