Internet in-advocacy-work
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Internet in Advocacy Work Chris Raymaekers | IPHU-Kisumu | April 2010
description
Transcript of Internet in-advocacy-work
Internet in Advocacy WorkChris Raymaekers | IPHU-Kisumu | April 2010
Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
Blogs (3rd party hosted)
Blogs (self hosted)
3rd party hosted blogs
● Blogger, Wordpress, ...
● Free● Easy to use
Self hosted blogs● Stand-alone or hosted on organizational website
● Personal blog or campaign blog
● Cost for domain name & hosting
● Development
Watch
Blogs in Plain Eng
lish, a
fun video in
CommonCrafts Pla
in
English series.
Syndication
Still confused? Wa
tch
RSS in Plain Englis
h, a
cool video explain
ing
RSS in, euh, plain
English
Aggregation in Google Reader
Aggregation in another website
E-mail campaigns & petitions
Surveys
Wikis (online collaboration)
Watch
Wikis in Plain Engli
sh, a
fun video in
CommonCrafts Pla
in
English series.
Connect to people
● Social networking.– MySpace, Facebook, LinkedIn, ...
● Social bookmarking.– Delicious, Connotea, ...
● Social video/photo sharing.– Vimeo, YouTube, Flickr, Picassa, ...
Connect to people
State of the artWeb = information source-> WEB 1.0
Web = participation platform-> WEB 2.0
Useful features of the modern day web
Do I need a web presence?Defining your web strategy
Composing an organizational website
Demo
Internet Usage WorldwideWorld Regions
Africa 991,002,342 4,514,400 86,217,900 9 5 1,810
Asia 3,808,070,503 114,304,000 764,435,900 20 42 569
Europe 803,850,858 105,096,093 425,773,571 53 24 305
Middle East 202,687,005 3,284,800 58,309,546 29 3 1,675
North America 340,831,831 108,096,800 259,561,000 76 14 140
Latin America/Caribbean 582,662,468 18,068,919 186,922,050 32 10 934
Oceania / Australia 34,700,201 7,620,480 21,110,490 61 1 177
WORLD TOTAL 6,767,805,208 360,985,492 1,802,330,457 27 100 399
Population( 2009 Est.)
Internet UsersDec/31, 2000
Internet Usage,Latest Data
% Population(Penetration)
Usage% of World
% Growth2000-2009
Yes, you DO
● Growing number of Internet users.– But beware of digital divide, choose
your target audience carefully.● Internet is cheap compared to other means of communication.
● State of the art FOSS technology makes it easy to create a web presence.
That's Why!
Things 2 consider b4 u jump in
1)Define your objectives! Then choose the most appropriate technology
2)Be realistic! Balance the scope of your project with the available resources (money and men)
3)Use a phased approach! Start with the basics -> assess impact -> then add additional functionality
Useful features of the modern day web
Do I need a web presence?
Defining your web strategyComposing an organizational website
Demo
The Theory
Four Phases
1)Plan it out based on the requirements.
2)Build it (or have it build).
3)Promote it.
4)Maintain it.
1. Plan● Take an inventory of what you already have for a web presence
● Take an inventory of what the others are doing
● Define your top level requirements – what do you want to achieve?
● Define your target audience(s)● Assign responsibilities
2. Build● Define content requirements
– content types, workflow, content management, ...
● Define functional requirements
– user management, transactional functions, ...● Develop information architecture
– blueprint of how the site is laid-out● Develop a creative design
– look and feel of the site
Use a FOSS CMF!● Usage of a Content Management Framework reduces the time to build a site dramatically
● Most common functionality is available out-of-the-box
● Phased approach possible thanks to modular architecture
3. Promote● Launch your site● Include URL in all your communication: brochures, letterheads, e-mail signatures, campaign materials, t-shirts, ...
● Search Engine registration and optimization● Affiliate marketing● Newsletters
4. Maintain● Upload content● Monitor web statistics● Develop best practices based on user feedback and web statistics
● Apply CMS patches and updates
Google Analytics
The Facts(Based on my experiences as a volunteer for almost 2 years.)
Challenges● Find somebody that takes on responsibility and who's dedicated to make it work
● Gathering the necessary input during plan & build phase
● Maintenance of the website (unlock the full potential)
● Promotion of the website
● Website not seen as part of overall advocacy and campaign effort
● Strategy for the longer term
Remedies● Organization must be convinced of the added value of the website, so it gets the priority it needs/deserves
● Internet strategy must be integral part of the advocacy and campaign effort to unlock full potential
● Project must be planned and implemented in a professional way
Intro
Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
A few tips...
*Website is the visiting card of your organization
● Present your organization as an active, dynamic movement
● Your vision/mission should be reflected through the website
*Visitor will return if you grab his/her attention
● Design the site with the end user in mind: visual style, content, tone, ...
● Provide relevant content and resources
*Get your audience involved
● Introduce Arouse -> Organize -> Mobilize elements into your website
*->Arouse● Create interest in your cause by offering a variety of captivating content
● Highlight current activities● Provide background and analysis for 'advanced' users
● Blogs can add a personal touch
*->Organize● Stimulate interactivity, actively pursue reactions and feedback from users
● Promote campaigns and call for volunteers
– Define role of the website in campaign concept
– Provide offering for people to join the campaign● Call for membership
– Develop and promote offering for members● E.g. rate/comment on content, newsletter for members, access to selected materials, membership of interest groups, ...
*->Mobilize● Stimulate members to engage in interest groups. Groups provide the same functionality as e.g. Yahoogroups but are self hosted
● Interest groups can be created– For each chapter– To discuss a certain issue or subject– To prepare or manage a campaign
Use a phased approach...
1.- Basic Organizational website
?
1.- Basic Organizational website
● Press Releases● News (write-ups, photo stories, video,...)● Resources● About Us● Contact Form● Campaigns?● Fundraising?
2.- Add Interaction● Allow comments● Use polls/surveys● E-mail campaigns and online petitions● Interaction will require more resources for moderation and response
3.- Build Community● Allow user accounts● Create added value for registered users
● Interest groups● Online collaboration● Blogs for members
Intro
Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
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