Internet de los servicios moviles

Tecnología para la internet del futuro: integración de servicios y movilidad Enrique Martín Casado

Director Preventa Oracle Fussion Middleware Madrid 25 de Abril de 2013

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2

Agenda

Introducción: Estrategia de Oracle para Movilidad

Ejemplos de clientes

3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

• Fixed-mobile substitution • Mobile data increases

x26 by 2015 • Video and OTT providers

drive traffic • Social networking

consumption patterns • On-device and network

capabilities mobile experiences • Change in mobile value chain

Driving Forces – the Mobile Lifestyle

encesGl

obal

Use

rs (M

illio

ns)

Source: Morgan Stanley Research, 2011


Mobility World Segmentation

Mobilise the Enterprise (employees & partners)

Employee Self-Serv

RoadWarriors dashboards

Supplier Mobile App

Mobilise your business

Mobilise the Marketplace (customers)

Mobile Advertisement

Proximity Marketing

Mobile Web

Mobilise Things (M2M) (devices)

Vehicle diagnostics

Smart metering

Urban management


Oracle Mobile Capabilities

• Mobile Web with WebCenter • Hybrid applications: ADF Mobile • Mobile Applications

for Enterprise Apps • Mobile and the Cloud • Identity Management

Mobile & Social

From OOW 2012

OOW12

6

Mobile Architecture Choices

Mobile WEB

Online application accessed through mobile device browser Browser governs access to local storage and device services (camera, GPS, etc.) Highly reusable code Multiple device TREND: Responsive Design

Native Mobile Apps

Application installed & runs on device Each app is optimized for a specific mobile platform and form factor Direct access to local storage and device services Code reuse is difficult Skill reuse is difficult

Hybrid Mobile Apps

Application container installed & runs on device Optimized for specific mobile platform & form factor Direct access to local storage and device services Code reuse and portability vastly simplified

Native App (iOS)

Facebook in Safari


So, how do you deliver Mobile Services ?

Mobile Web Mobile App

Native Mobile App

Hybrid Mobile App

Mobile Service

Business Choice

IT Choice

Gartner, April 2012 : by 2015, 80% of all mobile applications developed will be HYBRID or MOBILE WEB oriented

8

• Detect incoming devices and render device optimized site

• More than 2.000 Devices Detection

• In-context editing & preview of website for different device types

• Detect incoming devices and render device optimized site

• Leverage Sites targeting for mobile

WebCenter Sites Mobility

Unified Repository Mobile and Web InContext editing Mobile Preview

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Responsive Sites What does it means?

“Responsive design is not a technology, it’s a development philosophy to design and optimize from the outset for multiple touchpoints including “ FORRESTER Benefits

• Single set of front-end code to build a site that

responds within the constraints of the device to deliver an experience that is contextual to the size and orientation of the screen.

• Single ‘web’ team aligned around a single technology (CSS3 & HTML5) and writing a single set of code

• Unique URL for every device (SEO) .

• Fluid Images / Fluid Grid • CSS Media Queries


• Different Resolutions • Mobile OS Proliferation

• Disparate back-end systems

• Security • Different User Scenarios

Hybrid Applications


What is so special about ADF Mobile Develop once & deploy to multiple platforms (iOS and Android) Lghtweight Java virtual machine JVM HTML5 / JavaScript GUI based Protect against mobile platform shifts – framework adapts for you SOAP & REST Services Modular development Secure with Authentication, Access Control and Encryption

(*) Acceso a capacidades nativas mediante Phonegap de forma transparente


Mobile Single Sign-on


Consuming Declarative SOAP/REST Web Services …

Ora

cle

Ser

vice

BU

S

SOAP/REST

InMemory Cache


Agenda

Introducción: Estrategia de Oracle para Movilidad

Ejemplos de clientes

17 | © 2012 Oracle Corporation – Proprietary and Confidential

Mobile : Traveler information program Reduced Time to Mobile

Issue • Push Traveler information from mainframe to mobile devices

• "Never again will an agent have less information a customer”

Solution • Oracle Service Bus & Coherence for 10000 users

Results • Cut development time from six months to three months (50%)

Applications clientes Afficheurs Train

Chef de Bord Chef de quai Centre de

contrôle

InterMed (Osb/Coherence) Puits de données

Cache de données Médiation

Transformations protocoles &

formats

Contrôle SLA Régulation des flux

Adaptation technique Gestion des

versions

Sécurité

Contrôle de la qualité de service

Administration Tableaux de

bord Suivi Alerte Statistiques

Paramétrage

Entrepôts Métiers Incidents/retards Itinéraires Voyages &

clients

Thi k Mobilize your business

ing n


Q&A

Internet de los servicios moviles

Technology

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