Internet and networked society
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Transcript of Internet and networked society
Wellman B (2002) Designing the internet for a networked society communications of the acm vol.45 no. 5, pp91-96
- Shift from relationships being hierarchical, homogenous, dense and bounded
- Becoming so physically dispersed, that individuals within them do not know one another first hand.
- Networked societies are affected by social, political, cultural and economic changes caused by the spread of social networks, digital information and communication technologies
Communication among networked societies
- Bought concerns that face-to-face conversation would be outdated
- However, it has encouraged communication and the introduction and utilization of networked societies
- “As email use increases, in-person, telephone and postal contact with others neither decreases not increases”
- Friends used email most with each other to communicate (118 days a year), distant friends (85),distant family (72) and close family (52)
- In 2002, when Wellman wrote the article, the telephone was the most frequently used system of communication.
- “In the past you adapted to the network. In the future, social networks adapt to you”
Hypotheses• Argues:• “the media have become the social space where power is
decided”
• “rise of a new form of communication, mass self-communication”
• “As a result of these processes, mass media and horizontal
communication networks are converging.”
Power and Communication• Power and communication (through media) are now closely
linked
•Political Battle for public support is now fought through communication media
•Power Relations are shaped through communication media
Media & personality politics
• Politics is now about image projection• Goal is to create a trust worthy message and persona
(Obama weekly address)
• Scandal politics is formed as people compete with political legitimacy (Romney and dog)
Mass Self-communication & Counter power• Free and accessible social media and blogs are forms of Mass
Self-communication
• Communicate to the masses about one self
• Acts as a medium for Counter power to establish where the
public actively challenge views on virtual forums
The Grand Convergence• “Societies exist as societies by constructing a public space in
which private interests and projects can be negotiated to reach an always unstable point of shared decision making toward a common good, within a historically given social boundary”
• Power and mass media now work closer than ever
• Where political candidates and business competitors stalk each other virtually and the public question what is said on a more varied connected, visual, audio and text medium
Hypotheses (again)• Argues:• “the media have become the social space where power is
decided”
• “rise of a new form of communication, mass self-communication”
• “As a result of these processes, mass media and horizontal
communication networks are converging.”
References
http://www.youtube.com/watch?v=L5Pxenw7UFA
http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr12/market-context/UK-1.15
Wellman, B (2002) ‘Designing the internet for a networked society’, Communications of the ACM vol.45 no. 5, pp91-96
References
http://www.youtube.com/watch?v=cW0YCOAygCc
http://www.youtube.com/watch?v=3j3QRmc7fKw
Manuel Castells (2007) Communication, Power and Counter-power in the Network Society. International Journal of Communication 1 (2007), 238-266