Internet and its interactivity, Integrated Marketing Communications
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Transcript of Internet and its interactivity, Integrated Marketing Communications
INTERNET AND ITS INTERACTIVITY
Integrated Marketing CommunicationsMarcomm, Fikom, UMB, 2009
Judhie Setiawan
Offline or Online
• Offline ?
• Online ?
Sekarang Era-nya Web 2.0 !
Karakteristik WEB 2.0
POWER to
PEOPLE
Online Communications• Teknologi Informasi• Komunikasi + Teknologi
= Teknologi Komunikasi
• Masyarakat Informasi
Go Online !
Online Business Online Marketing
Online & Mobile Marketing Communications
• Komunikasi pemasaran dengan memanfaatkan internet. Misal: Direct Mail, Official Web, Online Social Media.
• Komunikasi pemasaran dengan memanfaatkan mobile media. Misal: SMS Iklan, Mobile Web.
Internet (Online media) untuk Komunikasi Pemasaran
• Informative• User Friendly• Google Friendly• Up to date
Internet (Online media) untuk Komunikasi Pemasaran
• Iklan banner
Internet (Online media) untuk Komunikasi Pemasaran
• Memanfaatkan Google untuk Iklan
Direct @Mail
Online targetingDirect Marketing CommunicationsEx. Product/Service offering through email.
Marketing Communications using Short Message Service
• SMS Iklan.• SMS Blast.• Contoh: Centro
Dept.Store
Marketing Communications using Mobile Web
Http://mobile.airasia.com Citi Mobile
People Cluster ImageBuild Online Communities
Photo Credit: http://www.flickr.com/photos/sifah/414239977/
Contoh OnLine Communities
• HTML (Honda Tiger Mailing List)• Id-Blackberry• Komunitas IPhone
Using Online Social Media as Integrated Communications
Gabung dengan ‘online’ Jaringan Sosial
• Mailing list, Komunitas.
• Blog
• Jejaring Sosial
• Blog Foto
• Blog Video
• Micro Blogging
Personal blog dengan
domain sendiri
Personal blog dengan
domain sendiri
Listen & Talk to Your Customer !
Personal blog dengan
domain sendiri
Personal blog dengan
domain sendiri
Interaction Landscape
Web SiteCompany InformationProducts & ServicesCustomer Service
BlogsCompany InsightsCustomer ResearchEngaging
CommunityIndustry InsightProduct DevelopmentResourcefulOwnershipPermanence
Social NetworksFriendlyHelpful
Outreach Apps
AdvertisingCore ValuesBrand Message
Studi Kasus – RS Omni Int’l Hospital
• Komunikasi Pemasaran yang ‘Tidak Terpadu’
• Un-sinergy tools of PR, HR, & Internet communications.
• Situasi: Komunikasi Massa, Online Social Media (web 2.0), Krisis Public Relations.
Terima kasih........