is a company created by four international postgraduate students. The company’s aim is to provide non-UK students with practical information, real life experience and tips about living in London.

International Student Toolkit members are from Brazil, Colombia, Serbia and Thailand. All the information in the website is presented in these four languages plus English.

WEBSITE & COMPETITORS

oyster card ?work while studying?

bank account?

rent a place?

doctor?

mobile operator?

Competitive Advantage

• All the information is gathered in one place

• 5 different languages• by students for students : simple,

easy to understand.  • video tutorials, and experiences

of other international student

• http://www.ukstudentlife.com/• www.studylondon.ac.uk • http://www.moove2london.co.uk

“3 main competitors”

CUSTOMER SEGMENT

Companies that offer services for international students:– Universities– English schools – Banks– Mobile operators– Estate agencies– Travel agencies

customer segment and how we researched their needs.

VALUE PROPOSITION

Value proposition for students

internationalstudenttoolkit.com helps non UK students with practical, real life experience and tips, tutorials and articles about living in London. 

Value proposition for customers

IST is a way of approaching these students before, and as soon as they land in London. IST connects students with our customers’ products and services.The forum feature that the website will soon have is a way to research on trends, needs and tastes of the international students living in London. 

KEY ACTIVITIES, PARTNERS , RESOURCESour business was to build a web page with relevant content for international

students.

Activities

• Develop the business idea

• Buy the domain

• Find the programmer

• Research the students’ needs, problems and concerns

• Fill the content

Partners

• Robert Fritzpatrick, creator of The Startup Toolkit.

• Radisav Stankovic from the National association of travel agencies of Serbia

Possible partner

• Kingston University, international office

Resources

• Programmer• international friends

in London

• Partner in Serbia

DESIGN STRATEGYto provide an information for international student in an Outstanding and Different way

• easy and clean• updated information• various languages• use videos, tutorials and short texts• interesting, easy to read and understandable.

• website

BRANDINGthe overall image of the brand focusing on the key elements of the service

International students London Toolkits

Channels to reach our users and customers?

• Social Media• Poster and Banner• 1 st AD• 2 nd AD

POLICY & IP

• IST is not to be held liable for any information, specially on delicate subjects such as visas or police issues

• IST is a tool but not the main source. Rules and procedures might change with time and they must ALWAYS go to the main source, which we provide in every article.

• our webpage promotes diversity and respect, so no offensive behaviour is accepted and will be banned immediately.

based on what we consider is a proper use of the web page and the forum

FINANCIAL

The domain costs 5 pounds

The insurancecosts 100pounds

The programmercosts 169 pounds

What would you have done differently?

• Social media• Event• Forum• Time management• Assigning roles at

the beginning

The Key Challenge?

• brainstorming and among many business ideas• Time management• Role divisions

The Most Successful

• Passion Business• Clear Identity of the business• The team members used the skill and knowledge to build the

business

How did running a business prepare you for future entrepreneurship ?

• Coming up with a Unique Selling Point took time• passion and constant work is essential • web based business are not easy to sell • Money issues• Valuable experience

THE END

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