INTERNATIONALIZATION + DIGITAL: A CHALLENGE FOR ITALIAN ...€¦ · Diapositiva 1 Author: Valentina...
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INTERNATIONALIZATION + DIGITAL: A CHALLENGE FOR ITALIAN ARTISANS VENEZIA, 22 novembre 2018 @filippo_berto
Transcript of INTERNATIONALIZATION + DIGITAL: A CHALLENGE FOR ITALIAN ...€¦ · Diapositiva 1 Author: Valentina...
TAPPEZZERIA SARTORIALE
WWW.BERTOSALOTTI.IT
INTERNATIONALIZATION + DIGITAL:
A CHALLENGE FOR ITALIAN ARTISANS
VENEZIA, 22 novembre 2018
@filippo_berto
WWW.BERTOSALOTTI.IT @FILIPPO_BERTO
INDEX
1. BRIANZA, THE INDUSTRIAL LANDSCAPE
2. HISTORY: INTERNET IS THE BRIDGE
3. BRAND: PERCHEBERTO
4. ITALIAN TRADE NETWORK, DIGITAL&PHISICAL + PEOPLE
5. CROWDCRAFTING, BERTOLIVE, BERTOPRIMA
6. FUTURE: EUROPA & CHINA, DUPLICATE OR?
Meda 1880 : a Factory Town
Brianza in Numeri
• BORN IN LATE 1700 > from agricolture to workshop
• Sinergy between designer, stylists, architects - 1820 : export
• 1860 the first craft institute for future artisans
• Design - Style boom : 1950 – 1960 – 1970
www.bertosalotti.it
A BRIDGE BETWEEN MEDA AND THE WORLD
STRATEGY & VISION
1974 - 2018
BRAND ISSUES
IDENTITY
STYLE
STORY TELLING
SHARING
VALUES
OPEN DOORS
WHY BERTO
PRODUCER AND CONSUMER RELATION HAS
BEEN REVOLUTIONED BY DIGITAL
PRODUCER AND CONSUMER RELATION IS A
NEVER ENDING STORY
TURNOVER X 20
EMPLOYEES X 8
2,2 MLN VIDEO VIEWS
20.000 DAILY PAGE VIEWS
10% CTR
20% FOREIGN TURNOVER
ITALIAN DIRECT TRADE FORMULA
• DIGITAL DASHBOARD
• PEOPLE
• SALES & MKTG KIT
• MODULO ZERO
PRODUCER AND CONSUMER RELATION IS MORE
ABOUT PEOPLE THAN PROCESS
BERTO ROMA: SPEAK WITH FABIO
BERTO TORINO: SPEAK WITH DONATO
BERTO PADOVA:
SPEAK WITH ANDREA
5 LANGUAGES ECOMMERCE
SPRICHT MIT MARION
BERTO PRIMA
THE EUROPE CHALLENGE
• PROCESS DUPLICATION + NEW PROCESS TEST
• BertO Sales and MKTG Algoritmo
• Services mix in a foreign country
• BERTOLIVE
CHINA CHALLENGES
• Mkt analysis
• How to duplicate the most of our strategy
• What must be createted
• Resourses
DISTRIBUTION CRISIS FOR MANY MADEINITALY
BRANDS
SPECIAL PROJECTS
DESIGN-APART
PRODUCER AND CONSUMER RELATION IS NOT
NECESSARY IS A SALE
BERTOLIVE
PRODUCER AND CONSUMER RELATION CAN BE
A DIFFERENT EXPERIENCES THAN SALE
DIVANOXMANAGUA
CROWDCRAFTING
DIVANOXMANAGUA
SOFA4MANHATTAN
VANESSA4NEWCRAFT
CRAFT EXPERIENCE
GRAZIE
WWW.BERTOSALOTTI.IT @FILIPPO_BERTO
