INTERNATIONALISATION STRATEGY · INTERNATIONALISATION STRATEGY CEO Cross-Border Business Innovation...
Transcript of INTERNATIONALISATION STRATEGY · INTERNATIONALISATION STRATEGY CEO Cross-Border Business Innovation...
INTERNATIONALISATION STRATEGY CEO Cross-Border Business Innovation NetworkAn Exclusive Programme for CEOs byIngrid Consultancy and Creative Services
CEO Cross-Border Business Innovation Network Together We RAISE
CEOs need to learn, network and grow their regional business in this fast changing and competitive global-connect digital age.
Ingrid’s RAISE programme is specially designed to meet such needs.
Review DiaryEquip the CEOs with an effective and simple-to-use exclusive CEO Business Planning Software Diary developed by Ingrid to assist them to define CEO Key Agenda for the year.
Advisory BoardProvide an advisory board to assist in areas requiring expert views on topics such as IP, Brand Architecture for New Product, Investor Relations and Pre IPO Preparation for CEOs.
Integrated Communications SystemProvide the CEOs an integrated communications and marketing software-aided system developed by Ingrid for effective management of the marketing and sale programmes.
Seek LearningAssist in grouping the CEOs in learning circle with those from other countries to understand and acquire cross-cultural knowledge on management practices.
Expand OverseasProvide the CEOs with opportunities for network and collaborations through programmes and activities conducted by Creative and Innovation Cross-Border Business Centre.
How CEO Cross-Border Business Innovation Network Sharpens Your Competitive Edge?
An exclusive CEO Business Planning Software Diary created by Ingrid to assist CEO in 5 simple chapters of strategic review of his business and working out his key agenda in a diary for the year.
Marketing Channels and Collaborations
The strategic review would help identify
business agenda through
5 important chapters:
Capabilities Development
Overseas expansion plan
Strategic Market Segmentation
Brand Architecture and New Product
Development Strategy
Review Diary
How CEO Cross-Border Business Innovation Network Sharpens Your Competitive Edge?
Advisory Board
Provide Advisory Board to address CEOs concerns on Strategy, IP, Brand Architecture for New Product, Investor Relations and PRE IPO Preparation.
Internationalization Strategy with Digital
Solutions
Board Management and Investor Relations
IP Protection and Intangible Asset Management
Pre IPO Process Preparation, Merger &
Acquisition and Joint Venture
Corporate HQ Finance and Overseas Management
Strategy, Brand Architecture and New Product Development
How CEO Cross-Border Business Innovation Network Sharpens Your Competitive Edge?
Integrated Communications System
Using an Integrated Communications and Marketing Software System developed by Ingrid, the CEOs can effectively monitor and ensure that the right communications materials are always ready for the marketing promotions and sale activities.
This enhance the presentation standards and allow the CEOs a bird’s eye view on the overall marketing and sale performance in the calendar plan.
Well organised library of
communications materials for easy
deployment
Well organised list of marketing activities to select from when mapping out the marketing plan for
the year
Well organised sale activity plan on a daily calendar for
monitoring and support purposes
A systematic approach in collecting and collating
customer data from marketing and sale activities
for follow up and market reports
A summary of the overall marketing and sale
activities to assess the and forecast performance
How CEO Cross-Border Business Innovation Network Sharpens Your Competitive Edge?
Seek Learning
Overseas cultural practices and behaviours
Key management issues and concerns
Leverage on the CEO Grouping organized by Ingrid to allow CEOs to learn from fellow CEOs from other countries about cultural practices to make effective management judgement. Local government
practices and relationship
Business opportunities, trade and
taxation issues
How CEO Cross-Border Business Innovation Network Sharpens Your Competitive Edge?
Creative and Innovative Business Center in Chengdu capturing new opportunities in the developing economies
of Western China
Established network of strategic partners and customers in China, SE
Asia, Middle East, Europe, Japan and Sri Lanka
Experienced group of consultants and facilitators with overseas management
exposure
Exploring new opportunities with Ingrid and its strategic partners in the following ways:
Western China
Expand Overseas
Thank You