International Women's Day Special

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The hand that rocks the cradle rules the world. She is truly a force to be reckoned with and history has enough proof that stands testimonial to what she has achieved by sheer grit and determination. Women both in urban and more so in the rural and tribal areas are the ones who also bring in the bread and but of course her responsibility towards her family welfare notwithstanding. Hence, when it comes to multitasking she is the undisputed hero. India is going through its share of metamorphosis on the socio-cultural scene and at times contradicts its own premise of Women liberalization. The time is now to give her 'Real' strength and her place in the sun without a baggage. Corporate India too has its own story to share when it comes to the women work force. We invite your esteemed participation in this initiative by communicating about your offerings for women professionals in the corporate world. This can range from healthcare products and services, pharmaceutical products, travel destinations, technology solutions, mobile apps, women friendly work environment in your organization to anything and everything under the sun that makes life simpler for the working women.

Transcript of International Women's Day Special

Page 1: International Women's Day Special

What Women Want

The Indian Express Group

The Indian Express group, identified with fair and fiercely independent journalism, is one of the most influential media group in India. Since its inception in 1932, “Journalism of Courage” has been the motto and brand positioning of the group. Our newspapers and magazines are read by the government, top corporate honchos, decision makers, opinion shapers, academicians, households and the student body alike.

Objective

What Women Want, an initiative by the Business Publication Division of the Indian Express Group aims to highlight what the women professionals in the corporate world really want? She is not asking for special treatments but few facilities to make work life a nourishing experience in turn giving further impetus toward her contribution to her organization.

Concept

The hand that rocks the cradle rules the world.

She is truly a force to be reckoned with and history has enough proof that stands testimonial to what she has achieved by sheer grit and determination. Women both in urban and more so in the rural and tribal areas are the ones who also bring in the bread and but of course her responsibility towards her family welfare notwithstanding. Hence, when it comes to multitasking she is the undisputed hero. India is going through its share of metamorphosis on the socio-cultural scene and at times contradicts its own premise of Women liberalization. The time is now to give her 'Real' strength and her place in the sun without a baggage. Corporate India too has its own story to share when it comes to the women work force.

We invite your esteemed participation in this initiative by communicating about your offerings for women professionals in the corporate world. This can range from healthcare products and services, pharmaceutical products, travel destinations, technology solutions, mobile apps, women friendly work environment in your organization to anything and everything under the sun that makes life simpler for the working women.

A4 size Magazine targeted at CXO level and top management across Healthcare, Pharma, IT and Travel industry.

Deadline: 22nd Feb 2014.

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