International Upcycle ExhibitionApril 22-28, 2015Sydney

Sponsorship Proposal

Reart2015 is setting the stage for upcycle innovation and we want you to be a part of it all.

Gilles EichenbaumTaken from the book Retrash

Background

Artists around Australia and the globe are invited to showcase their upcycling skills and creativity as part of an Australian-first exhibition to celebrate the launch of acclaimed sustainability book Retrash and Earth Day’s 45th anniversary.

Reart2015 is being curated by Retrash author Nathan Devine, supported by Etsy, the online marketplace for vintage and handmade goods, to celebrate the art of upcycling and aims to inspire the world to reconsider the idea of waste.

Up to 40 artworks will be selected by judges Nathan Devine (Retrash author and Reart convenor), Helen Souness (Managing Director, Etsy Australia and Asia) and Dimity Mullane (Public Programs Manager, The Lewers Gallery) for the inaugural Reart exhibition at the m2 Gallery in Sydney’s Surry Hills.

Reart provides a platform to showcase the latest in upcycling innovation from artists and designers around the world, giving insight and inspiration into the possibilities of a more sustainable and connected planet.Nathan Devine, Reart Founder

Exhibition Selection Panel

Nathan DevineFounder Reart, Author of Retrash

Nathan has been diverting waste from landfill for over 30 years, his passion for inspiring others to do the same is illustrated through his self published book Retrash – Upcycle Reuse Repurpose Recycle. Retrash showcases the upcycled work of 82 designers and artists from 20 countries around the world.

Nathan holds a diploma in Graphic Design as well as Commercial Photography. He has collaborated with hundreds of artists and designers across the globe as part of his Retrash project.

Following on from Retrash, Reart brings global upcycling concepts to mainstream media through it’s first ever Sydney art exhibition.

Helen SounessManaging Director, Australia & Asia, Etsy

Senior leader with strong strategy, product and marketing skills with more than 20 years experience working in blue chip digital, communications and content companies in the US, Europe and Australasia. Proven as a General Manager in fast growth digital companies including Envato, running a collection of global digital marketplaces and now Managing Director in Australia for Etsy, the premier destination for handmade goods, vintage items and craft supplies.

Dimity MullaneCommunications / Public Programs Manager Penrith Regional Gallery & The Lewers Bequest

With over 20 years experience in public galleries and museums specialising in publicity, branding, digital strategies, sponsorship, and audience building.

The current role is effectively marketing and communicating the Gallery’s activity as well as developing a range of programs and events for site activation. These include curating large scale artisan markets, forums, workshops, educations programs, film festivals and music events.

Jason PodlaskiTaken from the book Retrash

Sponsors

Our promotional partners

Platinum Sponsors

Food/Beverage Sponsors

Prize Sponsors

Audience

Media Opening NightMedia, sponsors, promotional partners and artists/designers selected for exhibition wil be invited to an invitation only opening event on 21 April.

This event will mark the official opening of the exhibition with speeches from Etsy and Retrash, as well as other platinum sponsors who are invited to speak at the event.

Book Signing – Announcement of the winner of the People’s Choice AwardFamilies, artists, designers, crafters and environmentalists alike are invited to come along to Reart on Saturday 25 April from 2pm-4pm to be inspired by the many works displayed at the exhibition.

Author of Retrash Nathan Devine will be signing copies of his book at the event. This day will also mark the announcement of the winner of the People’s Choice Award voted by the general public.

Exhibition TrafficReart is being heavily promoted by platinum sponsors Retrash and Etsy, as well as our promotional partners.

The main audiences targeted for Reart are artists, environmentalists, entrepreneurs and families. Reart expects between 160 and 220 visitors per day with larger volumes on opening day 22 April (Earth Day) as well as the book signing on 25 April (Anzac Day).

Battlay LiviuTaken from the book Retrash

PR Reach

Our promotional partners

Newsletter Database

76K

31K

8.9K

Figures above are based on the combined marketing power of our promotional partners.

Marketing

5 March Media release calling for entries to Reart 2015 – International Upcycling Exhibition Exposure in Peppermint Magazine, Green Magazine, Artshub, Recycled Interiors, Etsy.

16-22 March Targeted social media posts and newsletter mailouts calling for final week of entries, deadline for submission s 23 April.

1 April Newsletter mailout and social media posts announcing artists and designers chosen for exhibition.

2 April Press release announcing the official opening of Reart and the book singing on 25 April.

6 April Invitation emailed for media, sponsors, promotional partners and artists/ designers selected to exhibit to attend launch event on 21 April.

22 April Earth Day posts on social media and newsletter mailout.

23 April Social media and blog posts announcing winner of Reart 2015.

2-28 April Newsletter mailout, social media and blog posts profiling artists involved in Reart to drive traffic to the gallery space.

23 April Newsletter mailout, social media and blog posts for reminder on book signing on April 25.

25 April Social media and blog post announcing winner of People’s Choice Award.

Important DatesEntries close – Monday 23 March 2015.Successful entrants – notified 1 April 2015.Delivery of artwork – selected artworks are to be delivered to the M2 Gallery, 450 Elizabeth Street Surry Hills NSW 2010, 21 April between 8.00am and 2.00pm.

Retrash book signing and announcement of the People’s Choice Award – Saturday 25 April at the m2 Gallery, Surry Hills.Exhibition period – Wednesday 22 April to Tuesday 28 April 2015.

Collection of works – Artworks collected Wednesday 29 April between 10.00am and 3.00pm.

Exposure

Major Sponsor

Major SponsorJoin us by being a financial sponsor, aligning your brand with Reart – International Upcycling Exhibition to celebrate the launch of acclaimed sustainability book Retrash and Earth Day’s 45th anniversary.

Media Æ Invitation to speak at the media opening night on April 21, and the public opening on Saturday April 25

Æ Exposure to 76K direct mail recipients and 39.9K social media followers with interests in sustainability, arts, entrepreneurship and environment.

Branding Æ Associate your brand with Australian-first international upcycling exhibition

Æ Exclusive positioning as Platinum Sponsor of Reart

Æ Branding incorporated in Reart website footer area, Reart & Retrash newsletter with posts on Retrash social media

Æ Branding on the Reart Sponsors page with company introduction.

Speak with Reart curator Nathan Devine on 02 4234 4828 to discuss your involvement.

Awards Prizes

Prize SponsorWinners of the exhibition will be selected by our curatorial panel, along with the general public for the People’s Choice Award. You can align your brand with Reart by adding to the existing prize pool for either First Prize or the People’s Choice Award.

Media & Audience Æ Special thanks and recognition of your prize contribution on media opening night 21 April and public opening April 25 during opening speeches

Æ Exposure to 76K direct mail recipients and 39.9K social media followers with interests in sustainability, arts, entrepreneurship and environment.

Branding Æ Associate your brand with Australian-first international upcycling exhibition

Æ Positioning of your brand on the Reart website’s prizes page, logo and company introduction on the Sponsors page, along with mentions in Reart & Retrash newsletters and Retrash social media.

Speak with Reart curator Nathan Devine on 02 4234 4828 to discuss your involvement.

Beverage/Food

Food/Drink SponsorWe will be holding two events during the exhibition period where we will be providing drink and canape’s to the general public. The first event will be an invitation only media event on 21 April 2015. The second event will be a public opening on 25 April by a government official (to be confirmed) along with a book signing by Retrash author Nathan Devine. Allign your brand with Reart through sponsorship by means of providing food/beverages at these openings.

Media & Audience Æ Special thanks and recognition of your contribution on media opening night 21 April and public opening April 25 during opening speeches

Æ Exposure to 76K direct mail recipients and 39.9K social media followers with interests in sustainability, arts, entrepreneurship and environment.

Branding Æ Associate your brand with Australian-first international upcycling exhibition

Æ Positioning of your brand on the Reart sponsors page with company introduction, logo on media e-invitation to opening 21 April, logo on public announcement PDF advertising opening 25 April, along with mentions in Reart & Retrash newsletters and Retrash social media.

Speak with Reart curator Nathan Devine on 02 4234 4828 to discuss your involvement.

Promotional

Promotional SponsorCan you help us spread the word about Reart? Join us by becoming a promotional sponsor to encourage as many artists and forward thinkers out there to get on board.

Media Æ Exposure to 76K direct mail recipients and 39.9K social media followers with interests in sustainability, arts, entrepreneurship and environment.

Branding Æ Associate your brand with Australian-first international upcycling exhibition

Æ Branding on the official Reart website Sponsors page.

Speak with Reart curator Nathan Devine on 02 4234 4828 to discuss your involvement.