INTERNATIONAL STUDENTS’ CONFERENCE ON COMMUNICATION1 (ISCC)

Strategic Communication in a Digitalized World -Seventh Edition- 14-15 May, 2019

Cluj-Napoca, Romania Location: Faculty of Political, Administrative and Communication Sciences (FSPAC), Babeș-Bolyai University (71, Traian Moșoiu Street, Cluj-Napoca)

TUESDAY, 14th of May 2019 10:00 – 12:00 FSPAC Students’ Conferences OPENING (ROOM 101) Speakers: Prof. Călin Hințea, PhD, Dean, Faculty of Political, Administrative and Communication Sciences Prof. Dan Lazăr, PhD, Vice Rector of Babeş-Bolyai University, Cluj-Napoca Prof. Bogdan Moldovan, PhD, Director, Department of Public Administration and Management, FSPAC Prof. Ioan Hosu, PhD, Director, Department of Communication, Public Relations and Advertising, FSPAC Prof. Elena Abrudan, PhD, Director, Department of Journalism and Digital Media, FSPAC Prof. Cosmin Marian, PhD, Director, Department of Political Science, FSPAC Prof. Răzvan Cherecheș, PhD, Director, Department of Public Health, FSPAC KEYNOTE SPEAKERS: Prof. ROGER HAMLIN, PhD - Michigan State University Prof. KEITH KENNEY, PhD - University of South Carolina

1 International Students’ Conference on Communication is part of the FSPAC Students’ Conferences event organized between the 14th and 17th of May 2019.

INTERNATIONAL STUDENTS’ CONFERENCE ON COMMUNICATION

7-8 April 2017 Cluj-Napoca

THE PROGRAM OF THE CONFERENCE

Location: Faculty of Political, Administrative and Communication Sciences (85, Minerilor Street, Cluj-Napoca), Rooms T1 and T2

Friday, 7th of April 2017 8:30 - 9:00 Registration (ROOM T1) 9:00 – 9:30 Conference opening (ROOM T1)

Speakers: Prof. Flaviu Călin Rus, PhD, Vice Rector of Babeş-Bolyai University, Cluj-Napoca

Prof. Delia Balaban, PhD, Department of Communication, Public Relations and Advertising, Babeş-Bolyai University, Cluj-Napoca Assoc. Prof. Ioana Iancu, PhD, Organizing committee representative

INTERNATIONAL STUDENTS’ CONFERENCE ON COMMUNICATION

7-8 April 2017 Cluj-Napoca

THE PROGRAM OF THE CONFERENCE

Location: Faculty of Political, Administrative and Communication Sciences (85, Minerilor Street, Cluj-Napoca), Rooms T1 and T2

Friday, 7th of April 2017 8:30 - 9:00 Registration (ROOM T1) 9:00 – 9:30 Conference opening (ROOM T1)

Speakers: Prof. Flaviu Călin Rus, PhD, Vice Rector of Babeş-Bolyai University, Cluj-Napoca

Prof. Delia Balaban, PhD, Department of Communication, Public Relations and Advertising, Babeş-Bolyai University, Cluj-Napoca Assoc. Prof. Ioana Iancu, PhD, Organizing committee representative

INTERNATIONAL STUDENTS’ CONFERENCE ON COMMUNICATION

7-8 April 2017 Cluj-Napoca

THE PROGRAM OF THE CONFERENCE

Location: Faculty of Political, Administrative and Communication Sciences (85, Minerilor Street, Cluj-Napoca), Rooms T1 and T2

Friday, 7th of April 2017 8:30 - 9:00 Registration (ROOM T1) 9:00 – 9:30 Conference opening (ROOM T1)

Speakers: Prof. Flaviu Călin Rus, PhD, Vice Rector of Babeş-Bolyai University, Cluj-Napoca

Prof. Delia Balaban, PhD, Department of Communication, Public Relations and Advertising, Babeş-Bolyai University, Cluj-Napoca Assoc. Prof. Ioana Iancu, PhD, Organizing committee representative

Str.TraianMoșoiunr.71Cluj-Napoca,RO-400132

Tel.:0264-43.15.05Fax:0264-40.60.54contact@fspac.ro

www.fspac.ubbcluj.ro

FacultateadeȘtiințePolitice,AdministrativeșialeComunicării

Instituțiainițiatoare:CENTRULDECERCETAREÎNCOMUNICAREȘIINOVARESOCIALĂ(CORE) DepartamentuldeComunicare,RelațiiPubliceșiPublicitate FacultateadeȘtiințePolitice,AdministrativeșialeComunicăriiUniversitateaBabeş-Bolyai,Cluj-Napoca Nr.înreg:..................................Instituțiaparteneră:____________________________________________________________________________________________________________________________________________________________________________Nr.înreg:..................................

PROTOCOLDECOLABORARE

Prezentulprotocoldecolaborareseîncheieîntre:

CentruldeCercetare înComunicare și InovareSocială (CORE),DepartamentuldeComunicare,Relații Publice și Publicitate, Facultatea de Științe Politice, Administrative și ale Comunicării (FSPAC),Universitatea “Babeş–Bolyai” din Cluj-Napoca, cu sediul în Cluj-Napoca, str. Traian Moșoiu, nr.71,reprezentatăprinProf.univ.dr.IoanHOSU,încalitatedeDirectorCORE,

şi instituția……………..............................................................cusediul în ......................................................str. ............................................................................……nr.………............................................., reprezentatăprin…………................................................................,încalitatede................................................................

WEDNESDAY, 15th of May 2019

9:00 - 9:30 Registration (ROOM V/2) 9:30 – 10:00 Conference opening (ROOM V/2)

Speakers: Prof. Flaviu Călin Rus, PhD, Vice Rector of Babeş-Bolyai University, Cluj-Napoca Prof. Călin Hințea, PhD, Dean Faculty of Political, Administrative and Communication Sciences Prof. Delia Cristina Bălaș (Balaban), PhD, Director of the Doctoral School of Communication, Public Relations, and Advertising, Babeş-Bolyai University, Cluj-Napoca Prof. Ioan Hosu, PhD, Director of the Department of Communication, Public Relations and Advertising, Babeş-Bolyai University, Cluj-Napoca

10:00 – 11:00 KEYNOTE SPEAKER (ROOM V/2) Prof. BRYAN H. REBER, PhD Head of Department, Advertising and Public Relations, C. Richard Yarbrough Professor in Crisis Communication Leadership, College of Journalism and Mass Communication University of Georgia, Athens, USA It’s Not “If,” But “When”: You’re Going to Be a Crisis Communicator 11:00 – 11:15 Coffee break (ROOM V/2) 11:15 – 13:00 PANEL 1 (ROOM V/2) THE EFFECTS OF ONLINE COMMUNICATION Chair: Assist. Paul Fărcaș, PhD Ana-Maria SIMEREA The Effects of Social Media Use on Political Participation among Young Adults Adelina AANIȚEI Memefication: The Phenomena of Every Little Thing Turning into an Internet Meme Miriam BAȘA, Antonia Lorena BOGDAN, Andreea COVRIG, Teodora-Maria-Andreea DESEAGĂ Online Representation of Excessive Use of Smartphone

11:00 – 13:00 PANEL 4 (German panel) (ROOM IV/1) COMMUNICATION ISSUES IN THE NOWADAYS SOCIETY Chair: Assoc. prof. Mirela Abrudan, PhD Markus GEDERT Branding und Storytelling. Die Macht des Storytelling Sonia MALOȘ Tendenzen in der Werbesprache: eine sprachliche Analyse deutscher und englischer Werbeslogans Sonja SCHÜLLER Umweltschutz in den sozialen Medien. Schwerpunkt: Influencer Marketing

Cristian RADU Instragram and the Evolution of Online Art Sharing Irina Ioana PELIN The Effects of Instagram On Young Women’s Self-Esteem and Body Image Ștefana PALADE Facilitating Journalism Education Through International Virtual Communities. A Case Study on Journey: Journalism Bootcamp’s Facebook Group Miruna Maria MERLUȘCĂ, Răzvan BUTUCARU The Impact of Reviews On Online Retail Sales 13:00 – 14:00 Lunch break (ROOM V/2) 14:00 – 16:00 PANEL 2 (ROOM V/2) BRANDING AND CONSUMER BEHAVIOR Chair: Assist. Ioana Lepădatu, PhD, Assoc. prof. Ioana Iancu, PhD Andrada Maria ROSTOGOLEA The FSPAC Consumer Andrei BRADU, Ștefania BETIUC, Ana Maria NEAMȚU, Alin-Ștefan CUCIUREAN Male Stereotypes in Romanian Advertisements Victoria RAȘCU, Ana TĂNASE, Ana-Maria ȘOCAE, Georgiana TAMBA The Influence of Brand On Young Chocolate Consumers

Julia BINDER Influencer-Marketing im Gaming Bereich Andreea LĂPUȘTE Computer-Rollenspiele: Motivation, Vorlieben und Verhalten des Spielers Elena BURLEA Computerspiele und ihre Auswirkungen auf Jugendliche (Dota 2) Martin HAVRILLA Wahlkampagnen im Web 2.0 Alfred FELLNER Elementare politische Kompetenz durch den Konsum von TV Rebeca GALATEANU Nonverbale Kommunikation im politischen Bereich 13:00 – 14:00 Lunch break (ROOM IV/1) 14:00 – 16:00 PANEL 4 (follow-on) (ROOM IV/1) COMMUNICATION ISSUES IN THE NOWADAYS SOCIETY Chair: Assoc. prof. Mirela Abrudan, PhD Erzsebet SZILAGYI Das Referendum “Familia 2018” Maria Alexandra SAJERLIA Stereotypen in rumänischen Baumarkt Werbekampagnen Renata HAITONIC Frauenstereotypen in rumaenischen Tv-Werbungen

Ștefania CUCU Cross-modal Correspondences Between Typeface and Taste. The Case of Chocolate Packaging Vlada TALAI, Antonia-Maria POPA, Alexandra-Mădălina STOICA The Influence of Branding on the Young Consumer of Pastry Products from Cluj-Napoca Ioana PALADE Country Branding on Instagram: Romania Through the Lens of Sorin Onisor Roxana-Maria BARB, Ramona BURAGA, Emanuel-Ionuț BODEA, Adelina Alexandra GÂDĂR Humor or Fear Appeal: Effectiveness in Brand and Product Recall Ionuț TURCU Music. The Philosophical Stone of Branding Smaranda CIOBANU, Mihaela PLOTNICU The Importance of the Appearance of a Book and Reading Nowadays: Similarities and Differences Between Young People from Cluj-Napoca and Chișinău 16:00 – 16:15 Coffee break (ROOM V/2) 16:15 – 18:00 PANEL 3 (ROOM V/2) COMMUNITY AND ORGANIZATIONAL COMMUNICATION Chair: Lecturer Anișoara Pavelea, PhD, Research assist. Andreea Voina, PhD Rebeca ARSENI, Elisa BĂLAN, Ștefan BATI The Role of Professors’ Humor in the Learning Process of Students. Advantages and Disadvantages Carina Marisa CICHI, Andreea CODĂU, Krisztian CSIZMAS Possible Connections Between Parents’ Profession and Children’s Career Choice

Ioan FILIP Digitalisierung der Medien - Aus der Perspektive der Digital Immigrants Alexandra VĂLEANU Digitalisierung der Medien - Aus der Perspektive der Digital Immigrants Radu PRODAN Die Wahrnehmung der Kunden über eine Marke; Fallstudie: BMW-Automobilien Sabina TATU Corporate Social Responsibility in der Kosmetikindustrie Petra SCHULLER Die Rolle der nonverbalen Kommunikation im kommunikativen Austausch zwischen Lehrende und Studenten Vlad BANEA Fußball in den sozialen Medien Anabell RUSU ShitStorm- Die Bestie Mensch! Zwischen Gut und Böse 16:00 – 16:15 Coffee break (ROOM IV/1)

Alexandra CĂLUȘERI, Elena Agnes CRĂCIUN, Mădălina Florina GAVRIL, Andra Maria GOARNĂ What Does It Take to Have a Successful Career: Through the Eyes of Generation Z Beatrice COTFAS, Iulia DOBRAI The Inner Attitude Wars Towards the Veganism Issue Eduard-Constantin PATRUNJEL, Paul MOGA, Georgiana MAGDAN, Vlad Ionut HODREA Students’ Conception About the Marriage Rights of People Belonging to the LGBT+ Community Miruna Maria MERLUȘCĂ, Ariana Evelin NILĂȘAN, Magda ODOBESCU Young People's Perspectives On Art with Applicability On Art Galleries and the Art Museum from Cluj-Napoca Ioana-Teodora BORCEA, Andreea Cristiana COROIAN, Sofia DOBRIȚA, Romana-Paula FARCAȘ Social Volunteers’ Types of Personality Cristina CLIMA, Diana DOMNIȚ, Ramona SION, Catalin WEINMULLER The Relationship Between Volunteering, Self-Esteem and Social Integration Cosmina-Maria HRIȚUC, Teodora-Raluca MOLDOVAN Self-esteem Fluctuations During Public Speaking Process on First Year Students Pavel-Ioan LAZAR Political Communication vs. Political Interests: Relation Between Politics and PR Departments of the Public Institutions in Cluj-Napoca

18:00 – 18:30 – Conclusions and closing plenary (ROOM V/2)