International Stackpole Presentation

1Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce

International Travel to the U.S.

Presented by:

Robert Stackpole

Travel and Tourism Deputy Team Leader

International Trade Administration

U.S. Department of Commerce

April, 2014

Presented to: Mountain Travel Symposium

Breckenridge, Colorado April 2014


Agenda for Today

• Why International?

• U.S. travel exports in 2013

• U.S. International Arrivals to U.S. through 2013

• Country specifics: Brazil, China, Canada, Japan, U.K.

• The top destinations visited in 2012 and why

• Short/Long Term Forecasts for Arrivals to U.S. 2014 -2018

• Q&A


Why is International Travel Important to the U.S.?

4%

17%

0%

5%

10%

15%

20%

Total Travelers Total Spending, Employment, Payroll, Taxes

International travel & tourism accounts for 4% of total U.S. travelers, but

17% of, where it counts more,…spending, jobs, wages……and travel

taxes. Federal tax accounts for 50% of all federal, state, and local taxes

generated by the travel and tourism industry.


Travel & Tourism As a Leading Export (2013)

Travel & Tourism exports $181 billion

Percentage of total exports 8%

Percentage of service exports 27%

Travel trade surplus $57 billion

Employment from tourism exports 1.2 million


U.S. Visitors & Spending(1993-2013)

Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.


Travel Passenger Total TravelReceipts Fare Receipts

Origin Country 2013p Receipts 2013p

Top Travel Export Markets(2013 Receipts, $Billions/year)

Canada $21.7 $5.3 $27.0 Japan $12.6 $5.4 $18.0United Kingdom $10.4 $3.3 $13.7Mexico $7.4 $3.1 $10.5Brazil $7.4 $3.1 $10.5China $7.4 $2.4 $9.8Germany $5.9 $1.7 $7.5Australia $5.3 $0.8 $6.1France $4.6 $1.3 $5.9India $4.0 $1.6 $5.6South Korea $4.5 $0.2 $4.6

U.S. TOTAL $139.6 $41.1 $180.7


Top Origin Markets forInternational Travelers to the U.S.

* International travelers include all countries generating visitors to the U.S.** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.

Rank Market of Origin Visitors (000) % change

-- Total Arrivals * 69,768 5%

-- Overseas Arrivals ** 32,038 8%

1 Canada 23,387 3%

2 Mexico 14,343 1%

3 United Kingdom 3,835 2%

4 Japan 3,730 1%

5 Brazil 2,060 15%

6 Germany 1,916 2%

7 China (PRC) 1,807 23%

8 France 1,505 3%

9 Republic of Korea 1,360 9%

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Canadian & Overseas Shoppers


Importance of the Canadian Travel Market to the U.S.(2012)

• Canada accounts for 33.5% (higher) of U.S. international visitors and 15.0% (higher) of visitor spending.

• …and...– For many destinations, Canadian visitation occurs in non-peak seasons and

helps to distribute visitors more uniformly throughout the year.

– All states benefit from Canadian travelers! Geographic equity is best among

origin countries (27 states of 2+% of total visitors).

– Travel exports are 7% of all exports and 42% of services exports to Canada.

• Rankings:– #1 visitors (23.39 M) (next is Mexico, 14.34 M)– #1 spending ($27.03 B) (next is Japan, $17.97 B)– #1 travel trade surplus ($19.41 B) (next is Japan, $12.16 B)


Visitor-

U.S. State Visitors Nights Spending in U.S.

(millions) (millions) ($millions)

TOTAL U.S. (NET) 22.70 182.96 $20,648

1 New York 4.26 11.46 1,676

2 Florida 3.56 71.43 4,367

3 Washington 2.93 7.70 0.853

4 Michigan 1.61 4.37 0.444

5 Nevada 1.59 7.59 1,440

6 California 1.54 15.29 1,506

7 Pennsylvania 0.98 2.42 0.265

8 Maine 0.93 3.03 0.352

9 Montana 0.78 2.56 0.270

10 North Dakota 0.76 1.59 0.266

Canadian Top U.S. State DestinationsVisitors, Visitor-Nights, and Spending (2012)


Survey of International Air Travelers

English and 11

Foreign language versions

Self administered by

passenger

Same survey for non-resident

and resident travelers …

Skip patterns

New Questionnaire

In 2012

New NTTO reports

Data on 37

Traveler

Characteristics

http://travel.trade.gov/


Activities Overseas Brazil China Japan U.K.

(%) (%) (%) (%) (%)

Activity Participation while in the U.S.(2012)

Note: Multiple choice responses allowed for activities. Activity participation is not destination specific. * New in 2012

Shopping 88 93 87 87 88

Sightseeing * 77 69 78 85 81

Experience Fine Dining * 38 26 47 38 40

National Parks/Monuments * 33 39 36 12 36

Art Gallery/Museum 28 35 33 10 28

Amusement Parks 27 50 34 9 27

Small Towns/Countryside * 27 13 36 12 34

Historical Locations * 26 24 23 13 31

Guided Tours 24 16 27 24 28

Concert/Plays/Musicals 18 31 18 7 20

Cultural/Ethnic Heritage Sights * 16 11 23 9 15


Relationship between Port-of-Entry & Overseas Visitation 2011-2012

2012

Rank Port of Entry

Arrivals

% change

2011/12

Airport

Change in

Share

2011/12

Ports share

of visits

change

11/12

Visits

change in

share

2011/12

Visit

Volume

change in

2011/12

1 New York (JFK) 9% 0.3% -0.9% -2.7% -2%

2 Miami 10% 0.5% 3.7% 1.1% 18%

3 Los Angeles 1% -0.6% -5.8% -1.7% -7%

4 Honolulu 21% 0.8% 0.7% 1.1% 25%

5 Newark * -1% -0.4% -4.9% -0.6% -12%

6 San Francisco 6% -0.1% -1.8% -0.9% -3%

7 Chicago 6% 0% 2.8% 0.3% 14%

8 Agana, Guam * 18% 0.4% 0.3% 0.3% 14%

9 Orlando 18% 0.3% -1.7% 0.7% 14%

10 Atlanta 2% -0.2% 0.6% 0.1% 12%

* State or Territory visitation estimate used rather than city visited


New York 31.3% New York City 30.6%

Florida 22.1% Miami 11.7%

California 20.2% Los Angeles 11.4%

Hawaii 9.5% Orlando 10.7%

Nevada 9.3% San Francisco 9.4%

Guam 4.7% Las Vegas 9.1%

Illinois 4.7% Honolulu 7.5%

Massachusetts 4.5% Washington, D.C. 5.9%

Texas 4.5% Chicago 4.6%

Pennsylvania 3.2% Boston 4.2%

Top U.S. Destinations1 for Overseas Visitors(2012)

Top Market Top MarketStates Share Cities Share

1 These percentages are based on multiple responses.


Shifts in Key Traveler Characteristics that Impacted the Destinations Visited between 2011-2012

Travel Characteristics Change in Share of

Overseas Visitors

Shifts in Top

10 Countries

Leisure Main Purpose +3.6% 10 of 10 up

Business Main Purpose -4.1% 9 of 10 down

1st Time Visitors -4.6% 9 of 10 down

Use of Package +2.9% 7 of 10 up

Length of Stay -1.1 nights 9 of 10 down

% Visiting only 1 State/Territory +2.3% 8 of 10 up

% Visiting only 1 Destination +2.9% 9 of 10 up


Forecast for International Travelto the United States


international visitors in millions

Sources: U.S. Department of Commerce, ITA, National Travel & Tourism Office; Secretaria de Turismo (Mexico);

Statistics Canada. -- April 2014 forecast

International Visitors to the U.S. and Projections(2000-2018)

51.246.9

43.641.2

46.149.2

51.0

56.058.0

55.1

60.062.8

66.769.7

72.275.1

78.181.0

83.8

0

20

40

60

80

100

00 01 02 03 04 05 06 07 08 09 10 11 12 13(f) 14(f) 15(f) 16(f) 17(f) 18(f)


Grand Total 69,768 4.7% 72,206 3.5% 75,149 4.1% Overseas 32,038 8% 33,721 5% 35,656 6%

1 Canada 23,387 3% 23,855 2% 24,570 3% 2 Mexico 14,343 1% 14,630 2% 14,922 2% 3 U.K. 3,835 2% 3,950 3% 4,069 3% 4 Japan 3,730 1% 3,768 1% 3,805 1% 5 Brazil 2,060 15% 2,246 9% 2,493 11%

6 Germany 1,916 2% 1,974 3% 2,033 3% 7 China 1,807 23% 2,188 21% 2,603 19% 8 France 1,505 3% 1,565 4% 1,612 3% 9 Korea 1,360 9% 1,455 7% 1,528 5%

10 Australia 1,205 7% 1,265 5% 1,329 5%

Short-Term ForecastInbound Travel to the U.S.: Top 10 Origin Countries

Visitor Actual Change Change ChangeOrigin 2013 13/12 2014f 14/13 2015f 15/14

(000s) (%) (000s) (%) (000s) (%)

Overseas includes all countries except Canada and Mexico.Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast


Grand Total 69,768 83,807 14,039 20% 3.7% Overseas 32,038 41,383 9,345 29% 5.3%

1 Canada 23,387 26,588 3,201 14% 2.6% 2 Mexico 14,343 15,836 1,493 10% 2.0% 3 U.K. 3,835 4,446 611 16% 3.0% 4 Japan 3,730 3,921 190 5% 1.0% 5 Brazil 2,060 3,082 1,022 50% 8.4%

6 Germany 1,916 2,136 220 11% 2.2% 7 China 1,807 4,313 2,506 139% 19.0% 8 France 1,505 1,710 206 14% 2.6% 9 Korea 1,360 1,735 375 28% 5.0%

10 Australia 1,205 1,509 304 25% 4.6%

Long-Term ForecastInbound Travel to the U.S.: Top Ten Origin Countries

Visitor Actual Forecast Change Change CAGROrigin 2013 2018 18-13 18/13 18/13 (000s) (000s) (000s) (000s) (%) (%)

Overseas includes all countries except Canada and Mexico.Sources: NTTO; Statistics Canada; Banco de Mexico - April 2014 forecast


How to Find Us

http://travel.trade.gov/

Robert Stackpole

Global Travel & Tourism Team

U.S. Department of Commerce

Phone: 205-731-1331

[email protected]

International Stackpole Presentation

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