International social media contest for Ferrari | Case history
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Transcript of International social media contest for Ferrari | Case history
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CASE STUDY
LONDON | MILAN | ROME
USA, UK, France, Germany, 2015 MediaSocial Contest
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In 2015 Ferrari wanted to engage with consumers and generate leads for Ferraristore.com on social media.
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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The targeted countries were UK, USA, France and Germany
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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The idea was simple yet effective: ask users to sign up to the newsletter and pick the product they wish to win
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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We launched a social contest on Facebook, getting the attention of fans also on Twitter: users could get more chances to win if they tweeted FS products
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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WEEKLY + FINALPRIZE DRAW
USER JOURNEY
PICK A PRODUCT
INCREASE CHANCES TO WINSIGN UP TO NEWSLETTER
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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Several users won different prizes:> Ferrari Store products (weekly prizes)> FS Gift Card (final prize draw)
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
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RESULTS
Results
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
Analytics
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