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BRIEFTo create a packaging system for the International Rescue Committee, that could be used in the aftermath of the Japanese earthquake and tsunami in March 2011.

CONCEPTThe concept of this project was to create a packaging system that could communicate without relying on written language. This idea was then expanded to include uniform design and digital delivery.

TONE OF VOICEDue to the tragic nature of the context the brief required a serious, yet accessible tone of voice that could transcend language barriers.

AUDIENCEVictims of all ages of the Japanese earthquake and tsunami of March 2011.

CRAIG LAING & HANNAH JACKSONBA GRAPHIC DESIGN YEAR III

BOARD 1/5

2/5

PACKAGING CONCEPTSMy role within this brief was to create the visuals to be used across the range. I created a set of icons, and a layout system which was meant to effectively communicate the purpose of the packaging to a Japanese audience.

ICONOGRAPHYThe icons I created were grouped into three colour coded groups to make them easier to identify in a disaster zone. Green signified first aid items, blue signified rescue items and orange signified food items.

3/5

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From Harmto Home

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Adrian HarrisAid distribution coordinator

HN4992-E110-235300-G

4/5

UNIFORMSThe volunteers on the ground working for the International Rescue Committee would wear a branded white t-shirt (designed by my creative partner) and carry a branded lanyard.

5/5

WEBSITE CONCEPTI created a website concept that would serve to highlight the work carried out by the International Rescue Committee generally, whilst serving as a revenue generator for the charity.