Publishers

By Joseph James McElligott

International Publishing Company

What types of magazines has IPC been associated with over the years?

IPC has been publishing a wide range of magazines for years, with varying audiences from women of the war to housewives of the decades and sporting men to car enthusiasts. It’s most popular genre of magazines it works with are women’s home and lifestyle magazines and men’s sporting magazines, relating to our work, IPC has only two music magazines at the moment being NME and Uncut.

Why might IPC be an appropriate publisher for a new music magazine?

IPC has a wide variety of magazines and plenty of them, however their branch of music magazines is a cosy two. IPC is currently publishing 74 magazine, there are four magazines for shooting alone and yet only two for music; one is a rock magazine and the other is a pop/rock magazine. There are so many unexplored genre’s and an unexploited target audience, teenagers. IPC only publishes one magazine for teenagers, and teenagers are pretty into music so there’s definitely room there for a magazine.

What sort of genres of music magazines might be likely to publish?

IPC seem to be more lifestyle based magazine publishers based on a general section of socitety be it houswives, sportsmen, buisnessmen ect. As I say they are missing out in the fact they lack music and teen magazines. My guess is sometime in the future they will realise this and either start more of their own music magazines or buy some already popular ones to skip the process of getting it recognised

Why might alternative publishers like Bauer be appropriate.

Bauer may be more appropriate because they are a modern organisation and have a lot to offer. They know what they're doing as they own Q, Britains leading monthly music magazines so they know how to bring in the British audience and how to make a monthly magazine, how to play out certain stories. Also Bauer as said are modern and explore multiple medium to reach their audience. They use 5 primary mediums; Magazines, Radio, Television, Mobile and Internet

Sub-genre: JAZZ

publisher- Mark Allen Grouup

The mark allen group only publish two music magazines magazines; Jazzwise (Jazz) and Gramophone (Classical). Unlike IPC Mark Allen Group have the target audience of intellectuals as it publishes medical magazines and such. The music magazines do general focus on the audiences of a higher social class which would be quite good for me

Publisher- Madavor Media

Madavor Media is an American based but International publishing firm who say "Music Fans: Reach this passionate and affluent audience of music lovers who love to purchase all genres of music and listen on all types audio equipment products so they can listen any time and anywhere they want. They are so passionate about their music over 80% of our audience will travel to festivals and events across the U.S. and throughout the world to hear the music they love.

Musicians and Students: Whether they are playing for fun or learning the art of music, this passionate crowd of musicians and students is a must reach for the consumer electronics, education and instrument markets."

For me this is excellent as they meet a great target audience not just lovers of music, makers of music also they already publish one Jazz magazine so they know what they're doing and could offer some great expert advice

Publisher- Madavor Media

Madavor Media is an American based but International publishing firm who say "Music Fans: Reach this passionate and affluent audience of music lovers who love to purchase all genres of music and listen on all types audio equipment products so they can listen any time and anywhere they want. They are so passionate about their music over 80% of our audience will travel to festivals and events across the U.S. and throughout the world to hear the music they love.

Musicians and Students: Whether they are playing for fun or learning the art of music, this passionate crowd of musicians and students is a must reach for the consumer electronics, education and instrument markets."

For me this is excellent as they meet a great target audience not just lovers of music, makers of music also they already publish one Jazz magazine so they know what they're doing and could offer some great expert advice