International Moscow Ski & Board Salon. Why Russia? Stable economy, permanent growth Political...
-
Upload
valerie-georgina-lee -
Category
Documents
-
view
215 -
download
1
Transcript of International Moscow Ski & Board Salon. Why Russia? Stable economy, permanent growth Political...
-
International Moscow Ski & Board Salon
-
Why Russia?Stable economy, permanent growthPolitical stability, world recognitionGross national product growth is about 7% in 2005 and will be up15-18% in 2007Growth of the middle class purchasing powerThe vacations in Europe became usualHuge growth of the alpine ski & board toursSales growth for sports and active rest goods is about 15% per year
-
Russian market: positive changesActive lifestyle became popular and trendy
Extreme sports & wellness themes are widely used in the TV commercials and other advertisements State program for youth & children sports
State support for active lifestyle advertising
Dramatic growth of sport goods sales began at the end of 90th
-
Russian market of sport goodsShare of the Moscow market is more than a half of all RussianAbout 1000 sport shops are in Moscow6 leading companies take about 55% of the market Multi-brand retail chains have the most successful business and expand in the regions Stable 20-30% growth per year for the last three yearsTrend to sell significant volume of expensive goods (alpine ski & board gear, diving, tennis, extreme sports, etc.)Good sales and perspectives at the low segment of mass market (cross-country ski, fitness, sport wear & boots, mass sports)
-
Russian market of sports goodsRetail chains report the permanent sales growth of the active lifestyle goods and gear
Estimated sales volume of sports wear is up to $150,000,000 per year
Estimated sales volume of gear is up to $70,000,000 per year
The number of regional POS has increased dramatically
More than 5000 companies in Russia which have business in winter sports
Many non-sport world-known brands (such as Panasonic, Carlsberg, Stimorol, Snickers, McDonalds Nivea and others) widely used positive image of active lifestyle and extreme sports in their ads Russian market: sales growth
4
0.07
0.12
0.22
0.25
0.3
1995100
1996149Number of brands presented at Ski Salon within the period 1995-2004
1997190
1998110
1999198
2000210
2001250
2002275
2003300
2004400
2005420
Composition
- 298Total:298
club5
association4
1919 , ski resort19
49199distributor49
1980, hotel, resort19
39-travel agency39
24representative office24
21, mass media21203
70 wholesale70tourism8039.41%
45 retail45sports goods10350.74%
4ail line4ski resorts construction209.85%
29 manfacturer29
quantity of companies-visitors of a stand , 298
less than 100 10013
more than 100 10067
more than 500 50020
would you like to participate at Ski Salon 2005 () 2005
apparently "" ( )82
likely ""11
we should think it over7
Number of business contacts at a stand
- 2004
countries-participants of Ski Salon 2004
Austria1
Sweden1
Switzerland1
France6
Ukraine1
USA1
Poland1
Germany1
Bulgaria2
Italy1
Russia83
Lebanon1
20017%
200212%
200322%
200425%
200530%
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
40000230002003
50000300002004
2000
2500
3000
Square used, sq.m
Number of visitors
Square used, sq.m
Number of visitors
Dynamics of Moscow Ski & Board Salons Progress
82
11
7
() 2005?
""; 11%
; 7%
"" ( ); 82%
0
0
0
0
0
0
0
0
0
0
0
0
- 2004
0
0
0
0
0
0
0
0
0
0
0
0
Countries-participants of Ski Salon 2004
5
4
19
49
19
39
24
21
70
45
4
29
Composition
82
11
7
Would you like to participate at Ski Salon 2005
103
136
190
104
198
203
250
279
300
400
Number of brands presented at Ski Salon within the period 1995-2004
13
67
20
Quantity of companies-visitors of a stand
19
199
80
2004
103
136
190
104
198
203
250
279
300
400
420
Number of brands presented at Ski Salon within the period 1995-2005
0
0
0
0
0
-80
1. "" (-)?
50 __________35
50 ___________45
1. "" ?
100 _____________________18
100 _____________________57
1. ?
1. ?
____________47
___________8
_________________________________
1. -2005
67
13
1. ""
( , , )-
________41
________10
_______________________________________________________________
1. ?
_________________________________57
______________________20
()___________________________3
1.
, " " . , " " ,1
Casall . .1
Mountech , , . 2
. 2
Don Joy 2 , 1 . .2
, .1
Airport De Grenoble , ! 2 , 1 .1
. 7
Swell Sport . . 1
. . . .1
. .1
.
Leitner , . .4
- .1
, .2
mountain.ru - (). 1
- ().1
prosnow 3- 3- 1
1
, ! , !1
, / . - , , ( / .1
. . .3
.
??? , . , .1
. . . .1
. "" , "".
. .1
optic dias . ( ). . ( ).1
c 1
( ) , - . .
snowboardzone.ru / - Atom-Racing. - Atom-Racing.1
. .
c-
-
. .
.
900 D&G 25 000 , 900. ,
1. ?
Mountech-, -.
.
.
???
-, -.
/ .
0
0
0
0
0
0
-
0
0
2005
0
0
- , ,
0
0
0
()___4%
Ski & Board Salon 2005 Statistics - EXHIBITORS
Quantity of exhibitors - 298, quantity of questionnaires processed - 215
Moscow76.40%Samara0.80%
St-Petersburg1.40%Kaluga0.80%
Obninsk0.29%Kazan0.20%
Tula0.50%Perm0.70%
Ekaterinburg0.19%Rostov - on - Don0.70%
Sergiev Posad0.30%Kolomna0.60%
Novosibirsk0.40%Nizhny Novgorod0.40%
Chelyabinsk0.90%Odintsovo0.80%
Voronezh0.90%Tolyatti0.40%
Kiev0.10%
ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia
Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: [email protected] www.skiexpo.ru
13
67
20
Quantity of companies-visitors of a stand
1
1
1
6
1
1
1
1
2
1
83
1
Countries-participants of Ski Salon 2005
19
199
80
Ski Salon sections
Tourism 39 %
ski resort equipment and development 9 %
Sport 50 %
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
2004
, " " .
.
, , .
.
2 , 1 .
,
, !
.
. .
. . .
.
, .
-
- ().
3-
, !
, / . - , , (
. .
.
, .
. .
. "" , "".
.
. ( ).
( ) , - . .
- Atom-Racing.
. .
-
. .
.
900
D&G 25 000 , 900.
, 40$ 60. 400-600. 200$.
35
45
18
57
47
8
-
67
13
2005
41
10
- , ,
57
20
3
()___4%
MBD000A8491.xls
Chart1
0.07
0.12
0.22
0.25
0.3
Sheet1
199907
2000012
2001022
2002025
2003030
Sheet1
0
0
0
0
0
Sheet2
0
0
0
0
0
Sheet3
-
Russian tourist marketAlpine ski and winter sports vacations has become more and more popular
Family vacations on the winter resorts of Europe becomes more usual for Russians
Winter is the most profitable season for Russian tourist industry
6
0.07
0.09
0.14
0.15
0.17
Russian tourists on the alpine resorts of the world: sales growth
1995100
1996149Number of brands presented at Ski Salon within the period 1995-2004
1997190
1998110
1999198
2000210
2001250
2002275
2003300
2004400
2005420
Composition
- 298Total:298
club5
association4
1919 , ski resort19
49199distributor49
1980, hotel, resort19
39-travel agency39
24representative office24
21, mass media21203
70 wholesale70tourism8039.41%
45 retail45sports goods10350.74%
4ail line4ski resorts construction209.85%
29 manfacturer29
quantity of companies-visitors of a stand , 298
less than 100 10013
more than 100 10067
more than 500 50020
would you like to participate at Ski Salon 2005 () 2005
apparently "" ( )82
likely ""11
we should think it over7
Number of business contacts at a stand
- 2004
countries-participants of Ski Salon 2004
Austria1
Sweden1
Switzerland1
France6
Ukraine1
USA1
Poland1
Germany1
Bulgaria2
Italy1
Russia83
Lebanon1
20017%
200212%
200322%
200425%
200530%
Russian market: sales growth
20017%
20029%
200314%
200415%
200517%
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
40000230002003
50000300002004
2000
2500
3000
Square used, sq.m
Number of visitors
Square used, sq.m
Number of visitors
Dynamics of Moscow Ski & Board Salons Progress
82
11
7
() 2005?
""; 11%
; 7%
"" ( ); 82%
- 2004
Countries-participants of Ski Salon 2004
5
4
19
49
19
39
24
21
70
45
4
29
Composition
82
11
7
Would you like to participate at Ski Salon 2005
103
136
190
104
198
203
250
279
300
400
Number of brands presented at Ski Salon within the period 1995-2004
13
67
20
Quantity of companies-visitors of a stand
19
199
80
2004
103
136
190
104
198
203
250
279
300
400
420
Number of brands presented at Ski Salon within the period 1995-2005
Russian tourists on the alpine resorts of the world: sales growth
-80
50 __________35
50 ___________45
100 _____________________18
100 _____________________57
____________47
___________8
_________________________________
67
13
( , , )-
________41
________10
_______________________________________________________________
_________________________________57
______________________20
()___________________________3
, " " . , " " ,1
Casall . .1
Mountech , , . 2
. 2
Don Joy 2 , 1 . .2
, .1
Airport De Grenoble , ! 2 , 1 .1
. 7
Swell Sport . . 1
. . . .1
. .1
.
Leitner , . .4
- .1
, .2
mountain.ru - (). 1
- ().1
prosnow 3- 3- 1
1
, ! , !1
, / . - , , ( / .1
. . .3
.
??? , . , .1
. . . .1
. "" , "".
. .1
optic dias . ( ). . ( ).1
c 1
( ) , - . .
snowboardzone.ru / - Atom-Racing. - Atom-Racing.1
. .
c-
-
. .
.
900 D&G 25 000 , 900. ,
Mountech-, -.
.
.
???
-, -.
/ .
0
0
0
0
0
0
-
0
0
2005
0
0
- , ,
0
0
0
()___4%
Ski & Board Salon 2005 Statistics - EXHIBITORS
Quantity of exhibitors - 298, quantity of questionnaires processed - 215
Moscow76.40%Samara0.80%
St-Petersburg1.40%Kaluga0.80%
Obninsk0.29%Kazan0.20%
Tula0.50%Perm0.70%
Ekaterinburg0.19%Rostov - on - Don0.70%
Sergiev Posad0.30%Kolomna0.60%
Novosibirsk0.40%Nizhny Novgorod0.40%
Chelyabinsk0.90%Odintsovo0.80%
Voronezh0.90%Tolyatti0.40%
Kiev0.10%
ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia
Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: [email protected] www.skiexpo.ru
13
67
20
Quantity of companies-visitors of a stand
1
1
1
6
1
1
1
1
2
1
83
1
Countries-participants of Ski Salon 2005
19
199
80
Ski Salon sections
Tourism 39 %
ski resort equipment and development 9 %
Sport 50 %
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
2004
, " " .
.
, , .
.
2 , 1 .
,
, !
.
. .
. . .
.
, .
-
- ().
3-
, !
, / . - , , (
. .
.
, .
. .
. "" , "".
.
. ( ).
( ) , - . .
- Atom-Racing.
. .
-
. .
.
900
D&G 25 000 , 900.
, 40$ 60. 400-600. 200$.
35
45
18
57
47
8
-
67
13
2005
41
10
- , ,
57
20
3
()___4%
MBD000C7CBA.xls
Chart5
80000
92000
100000
150000
Square used, sq.m
1994350350
1995500500
1996600600
1997800800
1998800800
199910001000
200015001500
200124002400
200228902890
200340004000
- 2001 .2003
Austria32Austria2
France2621France23
Germany1Russia209
Russia146183Spain2
Slovakia11Italy3
Spain21Finland3
Turkey1Germany2
Italy2Poland2
Ukraine2
Switzerland2
0
0
0
0
0
0
0
0
0
0
-
Sheet1
0.27675276750.2798558154
0.2214022140.2300432916
0.10332103320.1376999294
0.0369003690.0399405872
0.14391143910.101436412
0.06457564580.0742659445
0.06273062730.054340935
0.02767527680.0199250095
0.04612546130.0407557013
0.01660516610.021736374
, ( 2003/04 2002/03 .), .
2002
2002
0.22
0.12
0.08
0.08
0.12
0.24
0.03
0.09
The visitors of the Ski Salon-2003 are mostly interested in:
0.387
0.165
0.136
0.124
0.085
0.058
0.035
0.01
Ski Salon Participants
Tourist operators38.70%
Wholesale & Retail chains16.50%
Representative Offices13.60%
Distributors12.40%
Media8.50%
Manufacturers5.80%
Ski resorts & Hotels3.50%
Associations1%
- 352
20022003
25 37%36%
26-40 34%34%
40 28%29%
9%
19%
\ ( , )11%
, \ 4%
, \ 10%
, 11%
32.00%
(, , )4%
" " (1 , 1 .-)
600$45.50%
600 1000$37.50%
1000 1500$6.50%
1400$7%
" "
300$20%
300 600$46%
600 1000$14.50%
1000$9%
-2003 2002.
25.50%
34.20%
4.50%
17.70%
- -2003
" " (, , , )19%
( - 2003.)27%
34%
18%
, 28.50%
20.50%
33.50%
12%
, 28%
45%
27%
25%
, 37%
19.30%
5%
4%
3%
2%
?
30.50%
1-3 23.70%
3-7 22.80%
7 23.00%
-2002
24.20%
, , 29.80%
, 26.80%
12.00%
5.40%
189000
- , REN-TV, , -VIASAT19000.0010.05%
- 6000.003.17%
- , 48000.0025.40%
87000.0046.03%
27000.0014.29%
2000.001.06%
-2003
76.40%
-1.40%
0.29%
0.50%
0.19%
0.30%
0.40%
0.90%
0.90%
0.80%
0.80%
0.20%
0.70%
--0.70%
0.60%
0.40%
0.80%
0.40%
0.10%
?
, 29%
12%
53%
5%
:
26%
35%
30%
9%
1995-2003 .
1995 .1031030
1996 .1361360
1997 .1901900
1998 .1041040
1999 .1981980
2000 .2032030
2001 .2502500
2002 .2792790
2003 .3003000
,
, , ,
(),
5005%
10071%
10024%
- (" ")
6%
74%
12%
, ( - )8%
" 2004"
"" ( )87%
""10%
3%
" "
"" (, , ) 57%57%
12%
- ( )20%
( - -, )11%
9. :
26%
13%
20%
13%
2%
6%
11%
9%
2003
Alpine skis22.00%
Gear & wear12.00%
Boots8.00%
Tourism and leisure8.00%
Accesoiries12.00%
Snowboarding24.00%
Caps, hats and helmets3.00%
Alpine ski resorts equipment9.00%
805
573
, 2002/03%2003/04%
Andorra1500027.68%1545027.99%
Austria1200022.14%1270023.00%
France560010.33%760213.77%
Switzerland20003.69%22053.99%
Finland780014.39%560010.14%
Italy35006.46%41007.43%
Slovakia34006.27%30005.43%
Turkey15002.77%11001.99%
Bulgary25004.61%22504.08%
Germany9001.66%12002.17%
5420055207
200080000
200192000
2002100000
2003150000
0.8695652174
0.92
Sport wear&boots24.30%
Hiking gear18.70%
Sport gear18.50%
Velosport17.70%
Wintersports16.40%
Games sports14.00%
Gym equipment12.90%
Footbal12.70%
Roller sport12.10%
Hockey11.00%
Snowboards10.00%
Tennis and badminton10.00%
Floors and equipments8.40%
Sport medicine, nutrition6.60%
Fitness wear10.40%
Gyms, pools, sauna, solarium equipment7.30%
Swimming sports11.50%
Diving10.40%
Billiard7.10%
Byjes, scooters, etc.7.40%
Others23.40%
01
0
0
0
0
0
0
-2003 (1 , 1 ., )
0
0
0
0
?
0
0
0
0
- .
" " (, , , )19%
0
0
0
0
12%
34%
21%
, 28%
0
0
0
0
0
0
0
-2003
0
0
0
0
0
2003
0
0
0
0
0
0
0
0
0
0
?
0
0
0
0
0
0
0
0
0
, 1995-2003 . " "
0
0
0
0
0
0
0
0
()
, 11%
, \ 10%
9%
19%
\ ( , )11%
0
0
0
45%
0
0
0
0
0
0
0
-, ( )
0
0
0
" 2004"
0
0
0
0
0
0
0
0
( )
0
0
0
0
0
0
0
0
The visitors of the Ski Salon-2003 are mostly interested in:
00
00
00
00
00
00
00
00
00
00
, ( 2003/04 2002/03 .), . 2003/04 . 100 000 .
0
0
0
0
Number of Russian tourists on the alpine resorts of the world
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Russian sports market: structure of sales
3501
5001995
6001996
8001997
8001998
10001999
15002000
24002001
28902002
40002003
Square used, sq.m
Dynamics of Moscow Ski Salons
MBD000A8491.xls
Chart1
0.07
0.12
0.22
0.25
0.3
Sheet1
199907
2000012
2001022
2002025
2003030
Sheet1
0
0
0
0
0
Sheet2
0
0
0
0
0
Sheet3
-
Ertzog - the Organizer of the Ski & Board SalonEstablished at 1992Ertzog holding controls two travel agencies Ertzog is one of the leading tourist operators in RussiaThe company has partners in France, Austria, Switzerland, USA and many other countriesThe company is the member of the Tourist Exhibitions Association Mikhail Mousiniants, the President of ERTZOG- tourism
-
Who We Are NowInternational Moscow Ski & Board Salon is the biggest winter sports exhibition in Eastern Europe4000 sq.m298 exhibitorsIn the heart of Moscow410 brands presentedMore than 38,000 visitors
-
Ski & Board Salon: State SupportLeonid Tyagachev, President of Russian Olympic Committee, Chairman of Russian Ski and Snowboarding Federation opens the Moscow Ski & Board SalonVladimir Strzhalkovsky,Deputy Minister of Economical Development and Trade greets the participants and guests of the Ski & Board SalonVyacheslav Fetisov,the head of Federal Agency on physical training and sports
-
Ski & Board Salon: Si magazine SupportDr. Kurt Wieser (editor-in-chief, Si magazine) gives an interwiew to the Ski&Board Salon TeamS&BS: Why did you decide to take part at the Moscow Ski&Board Salon? As one of the leading special interest magazines for ropeway technologies and wintersport industries we are sitting in the center of information. And if we recognize, that the same information comes from different directions, we know: Oh, it is a trend. And one of the most important trends in the wintersports industry of the last years was the awaking of the east-european wintersport market. It started with a fastly growing number of guests from Russia, Poland, Hungary and so on. And the second step was the information from our industrial clients that they realizise a number of projects in russia. So we startet our project for a special journal in russian language for the russian costumers and for the marketing of our clients in russia. The first step was so successfull that we surely will make it every year from now on ... and maybe several times over the year. The distribution of your journal has been startet at the moscow Ski & Board salon, because it is the first step to meet the whole russian wintersport economy at one point. S&BS: What were you impressions about the Salon? Special interest fairs in the wintersport industry in europe are divided in several parts: Technical investments like rope ways, snow grooming, snowmaking eg. are presented in special fairs like INTERALPIN Innsbruck, SAM Grenoble eg. Wintersport-Equipment (cloths, skis eg.) and so on is represented at fairs like the ISPO Munique. In moscow the different parts of the branche are all in one place, including all kinds of touristic informations. And as we could see: It is a big event and a great party specialy for the youth. This is probably the best way to for a get-together of everyone in russia which is interestet in wintersports. But if the market grows it surely will be usefull to separate the different parts of interests some day also in different fairs. But the next time it would be enough to separate the different interests of investors and consumers only localy a part of the fair for general public, a separated (and a little more silent) part for investors to get in contact for information and business. S&BS: What are you plans about Russia? The first journal was so successfull that we surely will make it every year from now on ... and maybe several times over the year. It will be distributed at the fair but in future time we surely will also send it directly to the managers of the russian ski areas for free as we do it already in Austria, Switzerland, Germany and Italy. And we also try to get in contact with russian producers to use our special interest journal for their marketing. S&BS: What do you want to say! For someone who comes the first time to russia it is very fascinating and strange at one time: Everything is big ... but probably also the problems. But we saw so many big cars in the streets of moscow that we hardly can image and surely never can afford. And if you dont speak the language it is more difficult to find your way because you even dont find streets or places because you cannot read the names. So the next thing to do will be to learn the language.
-
Ski & Board Salon: leading winter exhibitionThe biggest exhibition of winter sports and active lifestyle goods in Eastern Europe
Main sections are the following:Alpine skiing and snowboardingWinter sportsExtreme sportsTourismResorts equipment and construction
-
Moscow Ski Salon: dynamics
1
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
1995100
1996149Number of brands presented at Ski Salon within the period 1995-2004
1997190
1998110
1999198
2000210
2001250
2002275
2003300
2004400
2005420
Composition
- 298Total:298
club5
association4
1919 , ski resort19
49199distributor49
1980, hotel, resort19
39-travel agency39
24representative office24
21, mass media21203
70 wholesale70tourism8039.41%
45 retail45sports goods10350.74%
4ail line4ski resorts construction209.85%
29 manfacturer29
quantity of companies-visitors of a stand , 298
less than 100 10013
more than 100 10067
more than 500 50020
would you like to participate at Ski Salon 2005 () 2005
apparently "" ( )82
likely ""11
we should think it over7
Number of business contacts at a stand
- 2004
countries-participants of Ski Salon 2004
Austria1
Sweden1
Switzerland1
France6
Ukraine1
USA1
Poland1
Germany1
Bulgaria2
Italy1
Russia83
Lebanon1
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
40000230002003
50000300002004
2000
2500
3000
Square used, sq.m
Number of visitors
Square used, sq.m
Number of visitors
Dynamics of Moscow Ski & Board Salons Progress
0
0
0
() 2005?
""; 11%
; 7%
"" ( ); 82%
0
0
0
0
0
0
0
0
0
0
0
0
- 2004
0
0
0
0
0
0
0
0
0
0
0
0
Countries-participants of Ski Salon 2004
Composition
0
0
0
Would you like to participate at Ski Salon 2005
103
136
190
104
198
203
250
279
300
400
Number of brands presented at Ski Salon within the period 1995-2004
0
0
0
Quantity of companies-visitors of a stand
0
0
0
2004
103
136
190
104
198
203
250
279
300
400
420
Number of brands presented at Ski Salon within the period 1995-2005
-80
50 __________35
50 ___________45
100 _____________________18
100 _____________________57
____________47
___________8
_________________________________
67
13
( , , )-
________41
________10
_______________________________________________________________
_________________________________57
______________________20
()___________________________3
, " " . , " " ,1
Casall . .1
Mountech , , . 2
. 2
Don Joy 2 , 1 . .2
, .1
Airport De Grenoble , ! 2 , 1 .1
. 7
Swell Sport . . 1
. . . .1
. .1
.
Leitner , . .4
- .1
, .2
mountain.ru - (). 1
- ().1
prosnow 3- 3- 1
1
, ! , !1
, / . - , , ( / .1
. . .3
.
??? , . , .1
. . . .1
. "" , "".
. .1
optic dias . ( ). . ( ).1
c 1
( ) , - . .
snowboardzone.ru / - Atom-Racing. - Atom-Racing.1
. .
c-
-
. .
.
900 D&G 25 000 , 900. ,
Mountech-, -.
.
.
???
-, -.
/ .
0
0
0
0
0
0
-
0
0
2005
0
0
- , ,
0
0
0
()___4%
Ski & Board Salon 2005 Statistics - EXHIBITORS
Quantity of exhibitors - 298, quantity of questionnaires processed - 215
Moscow76.40%Samara0.80%
St-Petersburg1.40%Kaluga0.80%
Obninsk0.29%Kazan0.20%
Tula0.50%Perm0.70%
Ekaterinburg0.19%Rostov - on - Don0.70%
Sergiev Posad0.30%Kolomna0.60%
Novosibirsk0.40%Nizhny Novgorod0.40%
Chelyabinsk0.90%Odintsovo0.80%
Voronezh0.90%Tolyatti0.40%
Kiev0.10%
ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia
Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: [email protected] www.skiexpo.ru
13
67
20
Quantity of companies-visitors of a stand
1
1
1
6
1
1
1
1
2
1
83
1
Countries-participants of Ski Salon 2005
19
199
80
Ski Salon sections
Tourism 39 %
ski resort equipment and development 9 %
Sport 50 %
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
2004
, " " .
.
, , .
.
2 , 1 .
,
, !
.
. .
. . .
.
, .
-
- ().
3-
, !
, / . - , , (
. .
.
, .
. .
. "" , "".
.
. ( ).
( ) , - . .
- Atom-Racing.
. .
-
. .
.
900
D&G 25 000 , 900.
, 40$ 60. 400-600. 200$.
35
45
18
57
47
8
-
67
13
2005
41
10
- , ,
57
20
3
()___4%
-
Why Moscow Ski & Board SalonOne of the biggest tourism, sport exhibition in Russia
National Tourist Offices of France, Austria, Switzerland, Finland, Andorra and many other countries participate in Moscow Ski Salon for several years
Most of Russian and many international travel operators and agencies are presented
-
Why Moscow Ski & Board SalonMost of world-known ski & board gear brands (Adidas/Salomon, Fischer, Rossignol, Head, K2, Volkl, Burton, Oxbow and others) present their new collections on the Ski Salon
-
Ski & Board Salon ParticipantsTourist operators: 38%Wholesale & Retail chains: 16%Representative Offices: 14%Distributors: 12%Media: 9%Manufacturers: 6%Ski resorts & Hotels: 4%Associations: 1%
8
19
199
80
Ski Salon sections
Sport 50 %
ski resort equipment and development 9 %
Tourism 39 %
1995100
1996149Number of brands presented at Ski Salon within the period 1995-2004
1997190
1998110
1999198
2000210
2001250
2002275
2003300
2004400
2005420
Composition
- 298Total:298
club5
association4
1919 , ski resort19
49199distributor49
1980, hotel, resort19
39-travel agency39
24representative office24
21, mass media21203
70 wholesale70tourism8039.41%
45 retail45sports goods10350.74%
4ail line4ski resorts construction209.85%
29 manfacturer29
quantity of companies-visitors of a stand , 298
less than 100 10013
more than 100 10067
more than 500 50020
would you like to participate at Ski Salon 2005 () 2005
apparently "" ( )82
likely ""11
we should think it over7
Number of business contacts at a stand
- 2004
countries-participants of Ski Salon 2004
Austria1
Sweden1
Switzerland1
France6
Ukraine1
USA1
Poland1
Germany1
Bulgaria2
Italy1
Russia83
Lebanon1
20017%
200212%
200322%
200425%
200530%
Russian market: sales growth
20017%
20029%
200314%
200415%
200517%
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
40000230002003
50000300002004
2000
2500
3000
Square used, sq.m
Number of visitors
Square used, sq.m
Number of visitors
Dynamics of Moscow Ski & Board Salons Progress
82
11
7
() 2005?
""; 11%
; 7%
"" ( ); 82%
- 2004
Countries-participants of Ski Salon 2004
5
4
19
49
19
39
24
21
70
45
4
29
Composition
82
11
7
Would you like to participate at Ski Salon 2005
103
136
190
104
198
203
250
279
300
400
Number of brands presented at Ski Salon within the period 1995-2004
13
67
20
Quantity of companies-visitors of a stand
19
199
80
2004
103
136
190
104
198
203
250
279
300
400
420
Number of brands presented at Ski Salon within the period 1995-2005
Russian tourists on the alpine resorts of the world: sales growth
-80
50 __________35
50 ___________45
100 _____________________18
100 _____________________57
____________47
___________8
_________________________________
67
13
( , , )-
________41
________10
_______________________________________________________________
_________________________________57
______________________20
()___________________________3
, " " . , " " ,1
Casall . .1
Mountech , , . 2
. 2
Don Joy 2 , 1 . .2
, .1
Airport De Grenoble , ! 2 , 1 .1
. 7
Swell Sport . . 1
. . . .1
. .1
.
Leitner , . .4
- .1
, .2
mountain.ru - (). 1
- ().1
prosnow 3- 3- 1
1
, ! , !1
, / . - , , ( / .1
. . .3
.
??? , . , .1
. . . .1
. "" , "".
. .1
optic dias . ( ). . ( ).1
c 1
( ) , - . .
snowboardzone.ru / - Atom-Racing. - Atom-Racing.1
. .
c-
-
. .
.
900 D&G 25 000 , 900. ,
Mountech-, -.
.
.
???
-, -.
/ .
0
0
0
0
0
0
-
0
0
2005
0
0
- , ,
0
0
0
()___4%
Ski & Board Salon 2005 Statistics - EXHIBITORS
Quantity of exhibitors - 298, quantity of questionnaires processed - 215
Moscow76.40%Samara0.80%
St-Petersburg1.40%Kaluga0.80%
Obninsk0.29%Kazan0.20%
Tula0.50%Perm0.70%
Ekaterinburg0.19%Rostov - on - Don0.70%
Sergiev Posad0.30%Kolomna0.60%
Novosibirsk0.40%Nizhny Novgorod0.40%
Chelyabinsk0.90%Odintsovo0.80%
Voronezh0.90%Tolyatti0.40%
Kiev0.10%
ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia
Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: [email protected] www.skiexpo.ru
13
67
20
Quantity of companies-visitors of a stand
1
1
1
6
1
1
1
1
2
1
83
1
Countries-participants of Ski Salon 2005
19
199
80
Ski Salon sections
Tourism 39 %
ski resort equipment and development 9 %
Sport 50 %
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
2004
, " " .
.
, , .
.
2 , 1 .
,
, !
.
. .
. . .
.
, .
-
- ().
3-
, !
, / . - , , (
. .
.
, .
. .
. "" , "".
.
. ( ).
( ) , - . .
- Atom-Racing.
. .
-
. .
.
900
D&G 25 000 , 900.
, 40$ 60. 400-600. 200$.
35
45
18
57
47
8
-
67
13
2005
41
10
- , ,
57
20
3
()___4%
MBD000C7CBA.xls
Chart5
80000
92000
100000
150000
Square used, sq.m
1994350350
1995500500
1996600600
1997800800
1998800800
199910001000
200015001500
200124002400
200228902890
200340004000
- 2001 .2003
Austria32Austria2
France2621France23
Germany1Russia209
Russia146183Spain2
Slovakia11Italy3
Spain21Finland3
Turkey1Germany2
Italy2Poland2
Ukraine2
Switzerland2
0
0
0
0
0
0
0
0
0
0
-
Sheet1
0.27675276750.2798558154
0.2214022140.2300432916
0.10332103320.1376999294
0.0369003690.0399405872
0.14391143910.101436412
0.06457564580.0742659445
0.06273062730.054340935
0.02767527680.0199250095
0.04612546130.0407557013
0.01660516610.021736374
, ( 2003/04 2002/03 .), .
2002
2002
0.22
0.12
0.08
0.08
0.12
0.24
0.03
0.09
The visitors of the Ski Salon-2003 are mostly interested in:
0.387
0.165
0.136
0.124
0.085
0.058
0.035
0.01
Ski Salon Participants
Tourist operators38.70%
Wholesale & Retail chains16.50%
Representative Offices13.60%
Distributors12.40%
Media8.50%
Manufacturers5.80%
Ski resorts & Hotels3.50%
Associations1%
- 352
20022003
25 37%36%
26-40 34%34%
40 28%29%
9%
19%
\ ( , )11%
, \ 4%
, \ 10%
, 11%
32.00%
(, , )4%
" " (1 , 1 .-)
600$45.50%
600 1000$37.50%
1000 1500$6.50%
1400$7%
" "
300$20%
300 600$46%
600 1000$14.50%
1000$9%
-2003 2002.
25.50%
34.20%
4.50%
17.70%
- -2003
" " (, , , )19%
( - 2003.)27%
34%
18%
, 28.50%
20.50%
33.50%
12%
, 28%
45%
27%
25%
, 37%
19.30%
5%
4%
3%
2%
?
30.50%
1-3 23.70%
3-7 22.80%
7 23.00%
-2002
24.20%
, , 29.80%
, 26.80%
12.00%
5.40%
189000
- , REN-TV, , -VIASAT19000.0010.05%
- 6000.003.17%
- , 48000.0025.40%
87000.0046.03%
27000.0014.29%
2000.001.06%
-2003
76.40%
-1.40%
0.29%
0.50%
0.19%
0.30%
0.40%
0.90%
0.90%
0.80%
0.80%
0.20%
0.70%
--0.70%
0.60%
0.40%
0.80%
0.40%
0.10%
?
, 29%
12%
53%
5%
:
26%
35%
30%
9%
1995-2003 .
1995 .1031030
1996 .1361360
1997 .1901900
1998 .1041040
1999 .1981980
2000 .2032030
2001 .2502500
2002 .2792790
2003 .3003000
,
, , ,
(),
5005%
10071%
10024%
- (" ")
6%
74%
12%
, ( - )8%
" 2004"
"" ( )87%
""10%
3%
" "
"" (, , ) 57%57%
12%
- ( )20%
( - -, )11%
9. :
26%
13%
20%
13%
2%
6%
11%
9%
2003
Alpine skis22.00%
Gear & wear12.00%
Boots8.00%
Tourism and leisure8.00%
Accesoiries12.00%
Snowboarding24.00%
Caps, hats and helmets3.00%
Alpine ski resorts equipment9.00%
805
573
, 2002/03%2003/04%
Andorra1500027.68%1545027.99%
Austria1200022.14%1270023.00%
France560010.33%760213.77%
Switzerland20003.69%22053.99%
Finland780014.39%560010.14%
Italy35006.46%41007.43%
Slovakia34006.27%30005.43%
Turkey15002.77%11001.99%
Bulgary25004.61%22504.08%
Germany9001.66%12002.17%
5420055207
200080000
200192000
2002100000
2003150000
0.8695652174
0.92
Sport wear&boots24.30%
Hiking gear18.70%
Sport gear18.50%
Velosport17.70%
Wintersports16.40%
Games sports14.00%
Gym equipment12.90%
Footbal12.70%
Roller sport12.10%
Hockey11.00%
Snowboards10.00%
Tennis and badminton10.00%
Floors and equipments8.40%
Sport medicine, nutrition6.60%
Fitness wear10.40%
Gyms, pools, sauna, solarium equipment7.30%
Swimming sports11.50%
Diving10.40%
Billiard7.10%
Byjes, scooters, etc.7.40%
Others23.40%
01
0
0
0
0
0
0
-2003 (1 , 1 ., )
0
0
0
0
?
0
0
0
0
- .
" " (, , , )19%
0
0
0
0
12%
34%
21%
, 28%
0
0
0
0
0
0
0
-2003
0
0
0
0
0
2003
0
0
0
0
0
0
0
0
0
0
?
0
0
0
0
0
0
0
0
0
, 1995-2003 . " "
0
0
0
0
0
0
0
0
()
, 11%
, \ 10%
9%
19%
\ ( , )11%
0
0
0
45%
0
0
0
0
0
0
0
-, ( )
0
0
0
" 2004"
0
0
0
0
0
0
0
0
( )
0
0
0
0
0
0
0
0
The visitors of the Ski Salon-2003 are mostly interested in:
00
00
00
00
00
00
00
00
00
00
, ( 2003/04 2002/03 .), . 2003/04 . 100 000 .
0
0
0
0
Number of Russian tourists on the alpine resorts of the world
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Russian sports market: structure of sales
3501
5001995
6001996
8001997
8001998
10001999
15002000
24002001
28902002
40002003
Square used, sq.m
Dynamics of Moscow Ski Salons
MBD000A8491.xls
Chart1
0.07
0.12
0.22
0.25
0.3
Sheet1
199907
2000012
2001022
2002025
2003030
Sheet1
0
0
0
0
0
Sheet2
0
0
0
0
0
Sheet3
9
13
67
20
Quantity of companies-visitors of a stand
1995100
1996149Number of brands presented at Ski Salon within the period 1995-2004
1997190
1998110
1999198
2000210
2001250
2002275
2003300
2004400
2005420
Composition
- 298Total:298
club5
association4
1919 , ski resort19
49199distributor49
1980, hotel, resort19
39-travel agency39
24representative office24
21, mass media21203
70 wholesale70tourism8039.41%
45 retail45sports goods10350.74%
4ail line4ski resorts construction209.85%
29 manfacturer29
quantity of companies-visitors of a stand , 298
less than 100 10013
more than 100 10067
more than 500 50020
would you like to participate at Ski Salon 2005 () 2005
apparently "" ( )82
likely ""11
we should think it over7
Number of business contacts at a stand
- 2004
countries-participants of Ski Salon 2004
Austria1
Sweden1
Switzerland1
France6
Ukraine1
USA1
Poland1
Germany1
Bulgaria2
Italy1
Russia83
Lebanon1
20017%
200212%
200322%
200425%
200530%
Russian market: sales growth
20017%
20029%
200314%
200415%
200517%
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
40000230002003
50000300002004
2000
2500
3000
Square used, sq.m
Number of visitors
Square used, sq.m
Number of visitors
Dynamics of Moscow Ski & Board Salons Progress
82
11
7
() 2005?
""; 11%
; 7%
"" ( ); 82%
0
0
0
0
0
0
0
0
0
0
0
0
- 2004
0
0
0
0
0
0
0
0
0
0
0
0
Countries-participants of Ski Salon 2004
5
4
19
49
19
39
24
21
70
45
4
29
Composition
82
11
7
Would you like to participate at Ski Salon 2005
103
136
190
104
198
203
250
279
300
400
Number of brands presented at Ski Salon within the period 1995-2004
13
67
20
Quantity of companies-visitors of a stand
19
199
80
2004
103
136
190
104
198
203
250
279
300
400
420
Number of brands presented at Ski Salon within the period 1995-2005
0
0
0
0
0
0
0
0
0
0
Russian tourists on the alpine resorts of the world: sales growth
-80
1. "" (-)?
50 __________35
50 ___________45
1. "" ?
100 _____________________18
100 _____________________57
1. ?
1. ?
____________47
___________8
_________________________________
1. -2005
67
13
1. ""
( , , )-
________41
________10
_______________________________________________________________
1. ?
_________________________________57
______________________20
()___________________________3
1.
, " " . , " " ,1
Casall . .1
Mountech , , . 2
. 2
Don Joy 2 , 1 . .2
, .1
Airport De Grenoble , ! 2 , 1 .1
. 7
Swell Sport . . 1
. . . .1
. .1
.
Leitner , . .4
- .1
, .2
mountain.ru - (). 1
- ().1
prosnow 3- 3- 1
1
, ! , !1
, / . - , , ( / .1
. . .3
.
??? , . , .1
. . . .1
. "" , "".
. .1
optic dias . ( ). . ( ).1
c 1
( ) , - . .
snowboardzone.ru / - Atom-Racing. - Atom-Racing.1
. .
c-
-
. .
.
900 D&G 25 000 , 900. ,
1. ?
Mountech-, -.
.
.
???
-, -.
/ .
0
0
0
0
0
0
-
0
0
2005
0
0
- , ,
0
0
0
()___4%
Ski & Board Salon 2005 Statistics - EXHIBITORS
Quantity of exhibitors - 298, quantity of questionnaires processed - 215
Moscow76.40%Samara0.80%
St-Petersburg1.40%Kaluga0.80%
Obninsk0.29%Kazan0.20%
Tula0.50%Perm0.70%
Ekaterinburg0.19%Rostov - on - Don0.70%
Sergiev Posad0.30%Kolomna0.60%
Novosibirsk0.40%Nizhny Novgorod0.40%
Chelyabinsk0.90%Odintsovo0.80%
Voronezh0.90%Tolyatti0.40%
Kiev0.10%
ERTZOG-SPORT Ltd 14-2, Bolshoy Vlasyevsky Pereulok office 34 121002 Moscow Russia
Phone: +7 (495) 241-66-10 Phone/Fax.: +7 (495)241-09-23 e-mail: [email protected] www.skiexpo.ru
13
67
20
Quantity of companies-visitors of a stand
1
1
1
6
1
1
1
1
2
1
83
1
Countries-participants of Ski Salon 2005
19
199
80
Ski Salon sections
Tourism 39 %
ski resort equipment and development 9 %
Sport 50 %
350020001
5000200001995
600060001996
8000120001997
8000160001998
10000180001999
15000200002000
24000205002001
28900220002002
30000250002003
32000300002004
34270380002005
002006
3000
3200
3427
Square used, sq.m
Number of visitors
Number of visitors
Dynamics of Moscow Ski & Board Salons
2004
, " " .
.
, , .
.
2 , 1 .
,
, !
.
. .
. . .
.
, .
-
- ().
3-
, !
, / . - , , (
. .
.
, .
. .
. "" , "".
.
. ( ).
( ) , - . .
- Atom-Racing.
. .
-
. .
.
900
D&G 25 000 , 900.
, 40$ 60. 400-600. 200$.
35
45
18
57
47
8
-
67
13
2005
41
10
- , ,
57
20
3
()___4%
MBD000C7CBA.xls
Chart5
80000
92000
100000
150000
Square used, sq.m
1994350350
1995500500
1996600600
1997800800
1998800800
199910001000
200015001500
200124002400
200228902890
200340004000
- 2001 .2003
Austria32Austria2
France2621France23
Germany1Russia209
Russia146183Spain2
Slovakia11Italy3
Spain21Finland3
Turkey1Germany2
Italy2Poland2
Ukraine2
Switzerland2
0
0
0
0
0
0
0
0
0
0
-
Sheet1
0.27675276750.2798558154
0.2214022140.2300432916
0.10332103320.1376999294
0.0369003690.0399405872
0.14391143910.101436412
0.06457564580.0742659445
0.06273062730.054340935
0.02767527680.0199250095
0.04612546130.0407557013
0.01660516610.021736374
, ( 2003/04 2002/03 .), .
2002
2002
0.22
0.12
0.08
0.08
0.12
0.24
0.03
0.09
The visitors of the Ski Salon-2003 are mostly interested in:
0.387
0.165
0.136
0.124
0.085
0.058
0.035
0.01
Ski Salon Participants
Tourist operators38.70%
Wholesale & Retail chains16.50%
Representative Offices13.60%
Distributors12.40%
Media8.50%
Manufacturers5.80%
Ski resorts & Hotels3.50%
Associations1%
- 352
20022003
25 37%36%
26-40 34%34%
40 28%29%
9%
19%
\ ( , )11%
, \ 4%
, \ 10%
, 11%
32.00%
(, , )4%
" " (1 , 1 .-)
600$45.50%
600 1000$37.50%
1000 1500$6.50%
1400$7%
" "
300$20%
300 600$46%
600 1000$14.50%
1000$9%
-2003 2002.
25.50%
34.20%
4.50%
17.70%
- -2003
" " (, , , )19%
( - 2003.)27%
34%
18%
, 28.50%
20.50%
33.50%
12%
, 28%
45%
27%
25%
, 37%
19.30%
5%
4%
3%
2%
?
30.50%
1-3 23.70%
3-7 22.80%
7 23.00%
-2002
24.20%
, , 29.80%
, 26.80%
12.00%
5.40%
189000
- , REN-TV, , -VIASAT19000.0010.05%
- 6000.003.17%
- , 48000.0025.40%
87000.0046.03%
27000.0014.29%
2000.001.06%
-2003
76.40%
-1.40%
0.29%
0.50%
0.19%
0.30%
0.40%
0.90%
0.90%
0.80%
0.80%
0.20%
0.70%
--0.70%
0.60%
0.40%
0.80%
0.40%
0.10%
?
, 29%
12%
53%
5%
:
26%
35%
30%
9%
1995-2003 .
1995 .1031030
1996 .1361360
1997 .1901900
1998 .1041040
1999 .1981980
2000 .2032030
2001 .2502500
2002 .2792790
2003 .3003000
,
, , ,
(),
5005%
10071%
10024%
- (" ")
6%
74%
12%
, ( - )8%
" 2004"
"" ( )87%
""10%
3%
" "
"" (, , ) 57%57%
12%
- ( )20%
( - -, )11%
9. :
26%
13%
20%
13%
2%
6%
11%
9%
2003
Alpine skis22.00%
Gear & wear12.00%
Boots8.00%
Tourism and leisure8.00%
Accesoiries12.00%
Snowboarding24.00%
Caps, hats and helmets3.00%
Alpine ski resorts equipment9.00%
805
573
, 2002/03%2003/04%
Andorra1500027.68%1545027.99%
Austria1200022.14%1270023.00%
France560010.33%760213.77%
Switzerland20003.69%22053.99%
Finland780014.39%560010.14%
Italy35006.46%41007.43%
Slovakia34006.27%30005.43%
Turkey15002.77%11001.99%
Bulgary25004.61%22504.08%
Germany9001.66%12002.17%
5420055207
200080000
200192000
2002100000
2003150000
0.8695652174
0.92
Sport wear&boots24.30%
Hiking gear18.70%
Sport gear18.50%
Velosport17.70%
Wintersports16.40%
Games sports14.00%
Gym equipment12.90%
Footbal12.70%
Roller sport12.10%
Hockey11.00%
Snowboards10.00%
Tennis and badminton10.00%
Floors and equipments8.40%
Sport medicine, nutrition6.60%
Fitness wear10.40%
Gyms, pools, sauna, solarium equipment7.30%
Swimming sports11.50%
Diving10.40%
Billiard7.10%
Byjes, scooters, etc.7.40%
Others23.40%
01
0
0
0
0
0
0
-2003 (1 , 1 ., )
0
0
0
0
?
0
0
0
0
- .
" " (, , , )19%
0
0
0
0
12%
34%
21%
, 28%
0
0
0
0
0
0
0
-2003
0
0
0
0
0
2003
0
0
0
0
0
0
0
0
0
0
?
0
0
0
0
0
0
0
0
0
, 1995-2003 . " "
0
0
0
0
0
0
0
0
()
, 11%
, \ 10%
9%
19%
\ ( , )11%
0
0
0
45%
0
0
0
0
0
0
0
-, ( )
0
0
0
" 2004"
0
0
0
0
0
0
0
0
( )
0
0
0
0
0
0
0
0
The visitors of the Ski Salon-2003 are mostly interested in:
00
00
00
00
00
00
00
00
00
00
, ( 2003/04 2002/03 .), . 2003/04 . 100 000 .
0
0
0
0
Number of Russian tourists on the alpine resorts of the world
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Russian sports market: structure of sales
3501
5001995
6001996
8001997
8001998
10001999
15002000
24002001
28902002
40002003
Square used, sq.m
Dynamics of Moscow Ski Salons
MBD000A8491.xls
Chart1
0.07
0.12
0.22
0.25
0.3
Sheet1
199907
2000012
2001022
2002025
2003030
Sheet1
0
0
0
0
0
Sheet2
0
0
0
0
0
Sheet3
-
Ski & Board Salon: Ski BrandsAbout 31% of the Ski Salon participants present alpine ski brands: Fischer, Atomic, Salomon, Rossignol, Head, Volkl, Dynastar, K2, Nordica, Blizzard, Kneissl, Marker, Tecnica, Lange, Leki and many others
-
Ski Salon: Snowboards BrandsBurton, Rossignol, K2, Dynastar, Head, Morrow, Ride, Fanatic, F2, Flow, Scott, HOT, Volkl, Limited 4 You, Nice, Tech Nine and many others present their collections
Special Snowboard Zone for boarders and riders (special entertainment program: music, video, events, etc.)
-
Ski & Board Salon: B2B/ ski resort developmentBoom of ski resorts construction in Russia
All sectors of this market are presented on Ski Salon: construction, ski-lifts, snowmaking, data systems, etc.
Brands presented on Moscow Ski Salon: Doppelmayr, LEITNER, Datakrat, Poma, PISTENBULLI, Bombardier, Gorimpex SARL, SkiData, Wiegand and many others
-
Ski Salon: wear and accessoriesAdidas, Colmar, Columbia, Helly Hansen, Killy, Dainese, Oxbow, Fox, Chemisee, No Fear, Iguana, Schoffel, Reima and many other brands present their collectionsSpecial fashion-show of sport wear and accessoriesCebe, Uvex, Carrera and many other brands of eyewearRollers Roces and all accessoriesThule trunksAll main fashion brands of wear for boarders and extreme sports
-
Moscow Ski & Board Salon: audience
Total quantity of visitors ~ 38 000, quantity of questionnaires processed 2345
Visitors age:Up to 25 years:36%26-40 years:34%40 and more:29%
Aim of visit:to find whats new in gear & technologies: 33.5%to start new business: 28.5%to find the best price/quality for vacations: 20.5%Other: 12%Visitors of the Salon are interested in: Alpine ski - 22% Snowboarding - 24% Other gear& wear - 12% Accessories - 12% Alpine ski resort equipment - 9% Boots - 8% Tourism & leisure - 8% Caps, hats & helmets - 3%
-
Moscow Ski Salon: the mountainUnique artificial mountain and the ski liftHeight is 25 m, length is >70 mSpecial show and entertainment programSki Ballet showSki jumpOpen tournament for visitorsFreestyle showFree rent a ski and entrance
-
Ski & Board Salon: attractionsSpecial programs to attract visitors and mediaSki & Freestyle shows on the mountainRollers ramp with professional rollers show3 indoor climbing (free)Mini-golfSports attractions for kidsQuads, trial and bike showsTrampolineArm wrestling and fingerboards tournamentsFashion show, lotteries and contests
-
Ski & Board Salon AwardsOfficial awards of the Moscow Ski Salon:
Award The Best B2C exhibition 2005 (EXTREME magazine)
Diploma of the VII International Contest The Leaders of the Tourist Industry - The Best Innovative Project
Award The Best Project of the Year (Doski magazine, the leading extreme sports edition in Russia)
-
Grow With Us!Do you want to grow yourself?
Grow up with us!
Welcome to Moscow Ski & Board Salon!
-
ContactsContact person: Anastasia Parafilo, Chief of Advertising & PR Department
+7 (495) 241 -6610, +7 (495) 241-0923+7 (495) 290-45-71 121002 Moscow Russia 14-2, Bolshoy Vlasyevsky Pereulok, office 34 [email protected], [email protected] www.skiexpo.ru