International Marketing on a Zero Budget
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International Marketing on a Zero Budget Peter Thornton NCDA&CS International Marketing
description
International Marketing on a Zero Budget. Peter Thornton NCDA&CS International Marketing. Job One Get to Know Your Staff. NCDA&CS Guides your through available resources Provides access to market research and marketing programs Other free resources include: - PowerPoint PPT Presentation
Transcript of International Marketing on a Zero Budget
International Marketing on a Zero Budget
Peter Thornton
NCDA&CS
International Marketing
Job One Get to Know Your Staff
NCDA&CS– Guides your through available resources – Provides access to market research and
marketing programs Other free resources include:
– NC Commerce offices overseas– USDA ATO’s around the world– Freight forwarders – The list goes on
Job TwoTrain Yourself and Your Staff
On line training course videos at www.ncagexports.com
SBA’s Dan Holt Exporting 101 courses SUSTA’s Basics of Exporting handbook
mailed to you at no cost Additional training opportunities available
– Special opportunities for minority owned businesses
Job ThreeDetermine Your Best Market
Have NCDA pull state specific trade date on your product
Have NCDA pull Euro monitor reports for your product in perspective markets. Research best growth markets for your demographic, competition, price points, etc
Pull GAIN reports on your product in perspective markets
Speak to USDA APHIS about trade barriers for your product in specific markets
Contact ATO in target market
Job FourDetermine Logistics and Paperwork
Determine your pallet size Determine your “export cost” on-line Speak to a freight forwarder
– Get FOB and CIF costs– Lessons learned
Call USDA APHIS for a list of paperwork and other export requirements
Job FiveFind the Money
Think how you are going to get paid Talk to your banker about Letters of Credit
and other forms of financing Talk to Ex-Im bank representative about
payment guarantee programs
Job SixGet Free Customer Leads
Skype! Sign up with USDA’s Trade Lead Service Order USDA listing of established buyers
– Use them for market research and sales
Sign up with SUSTA– Trade leads– Access to buyers traveling in North Carolina and across the
South– Access to subsidized display opportunities
Job SevenGet Your Name Out There
Free listings in directories– NCDA– USDA– SUSTA
Contact and meet NC Commerce overseas staff
Send information and samples to staff and people who can help
Job EightLook for the Money
MAP Branded program MAP Generic program subsidized events State Port Tax Credit SBTDC's International Business
Development (IBD) Export Financing Ask your “International Staff”
Job NineLook For Other Resources
Graduate school marketing programs SUSTA and USDA research Trade group programs
– Cooperator groups– Processed food organizations marketing overseas
Keep in touch with your International Staff!
Job Ten (Actually One)Bookmark It!
All these resources, and more, are at:
www.ncagexports.com
Sign up on-line for upcoming NCDA events
Want to Talk?
Peter ThorntonAssistant Director, International Marketing
NCDA&CS - Marketing Division1020 Mail Service Center, Room 411A
Raleigh, NC 27699-1020Office (919)733-7912 ext. 248
Cell (919)218-5713Fax (919)715-0083Skype: NCDA.IM
Physical Address:
2 West Edenton Street, Room 411ARaleigh, NC 27601
